The Design of Business

Image Credit: mollers.dk

Nishant Bhaskar17th February 2015

Abduction 1??? HOW VALUEleads to+

Abduction 2??? ??? VALUEleads to+

WHAT HOW VALUEleads to+(working principle)(thing) (aspired)

Dorst, K. (2011). The core of design thinking and

its application. Design Studies, 32(6), pp 521-532.

Reasoning in Design Thinking

Martin, R. (2009). The design of business: why design thinking is

the next competitive advantage. Harvard Business School Press.

The Knowledge Funnel

Credit: mollers.dk

Well never know how the world really is. Well

always have to construct what we think the world is.

Jerome Bruner

Framing is a term commonly used within design

literature for the creation of a (novel) standpoint from

which a problematic situation can be tackled.

Schn, D. A. (1983). The reflective practitioner: how

professionals think in action. London: Temple Smith.

A designer is:

NOT a servant

NOT an integrator

NOT a facilitator

BUT, someone with a vision on whats needed

in a future world, according to him or her.

So...

GET freedom

TRUST your own beliefs and values (be authentic)

TAKE responsibility

Design is a game with very few rules. Design problems

are extremely complicated, so we must use all our wits

and creativity to solve them. The results are what

counts, and we will use any means to get us there.

Dorst and Crabill (2006)

Dorst, K. & Crabill, P. (2006). Understanding Design. Gingko Press.

Design Thinkers Armory

Mindmap

Business Model Environment

Four Ways to Uncover Unmet Needs

Eyring, M. J., Johnson, M. W., & Nair, H. (2011). New business models in

emerging markets. Engineering Management Review, IEEE, 42(2), 19-26.

Methods/techniques I

selected for Thales

Design Center, Paris

Making Meaning out of Data

o Externalizing the Process (Get out of Your Laptop!)

o Using Visual Design to Clean up the Mess

o Organizing to Produce Semantic Relationships

o Prioritizing the Data to Emphasize What Is

Important

o Judging the Data to Reduce the Quantity

o Enhancing the Data through Best Guess Intuitive

LeapsKolko, J. (2010). Exposing the Magic of Design: A Practitioners Guide

to the Methods and Theory of Synthesis: A Practitioners Guide to the

Methods and Theory of Synthesis. Oxford University Press.

Strategy Canvas: Cirque du Soleil

Kim, W. C., & Mauborgne, R. (2005). Blue ocean strategy: How to create uncontested

market space and make competition irrelevant. Harvard Business Press.

BOS Four Action Framework

Kim, W. C., & Mauborgne, R. (2005). Blue ocean strategy: How to create uncontested

market space and make competition irrelevant. Harvard Business Press.

Strategy Canvas: [yellow tail]

Kim, W. C., & Mauborgne, R. (2005). Blue ocean strategy: How to create uncontested

market space and make competition irrelevant. Harvard Business Press.

The Three Tiers of Noncustomers

Kim, W. C., & Mauborgne, R. (2005). Blue ocean strategy: How to create uncontested

market space and make competition irrelevant. Harvard Business Press.