the business of web design
TRANSCRIPT
The Business ofWeb Design
Latest Trends in Web Designand Web-based Applications
19th February 2009
Erskine DesignSimon Collison
www.erskinedesign.com
In the olden days...
Web standards
• Separation of content, style and behaviour
• Faster and easier workflow
• Embrace current methods and principles
• Accessibility by default
• Leaner code uses less bandwidth, and serves pages faster
HTML, CSS & the DOM
Accessibility
• If a website is not accessible to everyone, it fails
• Accessibility is not just about disability
• Content repurposed for any viewing device
• No compromises. Every user gets every bit of content
• Microformats (what?)
Usability
• An accessible site is not necessarily a usable site
• Be aware that each user will have different needs
• Common sense approaches to user interfaces
• Don’t make them think!
The Rules
• Responsibility to all users
• Scalable, long-term approaches
• Methodical and inclusive processes
• Keep things simple
• Accountability
Grids
Rhythm & Type
Wireframes
Blogs
RSS
www.feedburner.com/
NetNewsWire
Music, Podcasts, Video and
other Downloads
www.beatport.com/ www.youtube.com/
www.daytrotter.com/ www.hypem.com/
Web Applications &Social Networks
www.last.fm/
www.myspace.com/
Oh... and Google
and Yahoo!and Microsoft
and Appleand the gambling industry
...and then there’s the porn industry,which I know nothing about.
APIs and Mashups
Acquisitions & Value
• Feedburner bought by Google for $100m
• Photobucket bought by Fox for $250m
• Last.fm bought by CBS for $280m
• Treehugger bought by Discovery for $10m
• StumbleUpon bought by Ebay for $45m
http://www.seoconsultants.com/google/acquisitions/http://startup.partnerup.com/2008/01/02/2007-acquisitions-web-internet-technology//
• Launched in February 2004
• Turned down a $10 million offer months later
• Now has over 450 employees
• Turned down $1 billion from Yahoo!
• Microsoft bought a $240 million stake in it
• Over 70,000,000 users
• Annual revenue is only $150m, yet estimated value is $15 billion
The Mobile Web
Survey
www.alistapart.com/articles/2007surveyresults
www.alistapart.com/articles/2007surveyresults
www.alistapart.com/articles/2007surveyresults
www.alistapart.com/articles/2007surveyresults
The Unexpected
Summary
• Specialise: choose one path and stick to it
• The web is about the users, not the designer
• Be responsible and accountable
• Keep it simple
• Beware of the teenager!
Any questions?
Please be aware that the internet is a vast landscape that changes every five minutes, and I
don’t know everything about all of it...
