By Group B26

12111 Sriram Bhat S

12112 Sulgadle Manjunath S

THE DEATH OF DISTANCE

AUTHOR-FRANCES CAIRNCROSS

• Journalist Frances Cairncross, formerly Management Editor of ‘The Economics’ is one of the UK's most respected economic commentators. Her broad-based knowledge of economics encompasses environmental change, the internet and mass communications.

• As a business speaker, she draws on her wealth of experience to provide insightful and practical assessments of the economic scene.

• As a futurist, Frances examines the forces that will shape twenty-first century businesses and economies. Her book on the subject, The Company of the Future, won her the Institute of Internal Auditors' award for business and management journalism.

CHANGING THE WORLD The Potential

• Consumers

• Commerce

• Companies

• Politics and government

• Economies

VOICE, VIDEO, DATA The Telephone

• Pattern of pricing

• Connecting rural areas

• Wireless and mobility

• Wider access

The Television

• Changing distribution

• Changing content

THE INTERNET Driving internet

• Communication

• Finding information

Security

Access to the internet

Paying for the internet

Why internet matters

CONSUMERS & ELECTRONIC COMMERCE From clicks to Bricks

Ordering & distribution

• On-line ordering & payment

• Distributing on-line orders

Informing & Marketing

• Advertising

• Portals

Marketplace

Global market

CORPORATE COMMERCE & COMPANY STRUCTURE

The pace of change

Information & knowledge

Buying & Selling

• Purchasing

• Auctions

• Integrating suppliers

• Employees, hiring and paying

• Selling Knowledge

Future of the firm

REINVENTING GOVERNMENT, REDEFINING THE NATION STATE

The political process

A smaller, More Efficient state

Redefining the Nation State

Communications & peace

A NEW ECONOMY Paradigm or Paradox?

A new Economic Structure

• The economics of location

• The effect on manufacturing and services

• The effect on trade & jobs

• Distributional effects

• Growth & Knowledge revolution

• Opening markets

THE FIVE P PROBLEMS: POLICING THE ELECTRONIC WORLD

Policing

• The Governing on-line material

• Self-regulation or no regulation?

Pornography

• Accountability

• Self-censorship or no censorship

Protection

Privacy

Intellectual Property

KNOWLEDGE AND THE NEW MONOPOLISTS Are communications Monopoly-prone?

Creating Competition

New Media, New Monopolies

Knowledge and Monopoly

An open Mind, An open Market

SOCIETY, CULTURE AND THE INDIVIDUAL Work and Home

New Communities

Language and Culture

Winners and Losers

An open Mind, An open Market

HOW THE DEATH OF DISTANCE IS DEVELOPING THE RURAL INDIA? DISCUSS THE CURRENT

PRACTICES & POSSIBILITIES.

Rural, 69%

Urban, 31%

Population in India• Nearly 70% of the country's population lives in rural areas as per the latest Census (Census 2011).

• Cairncross is undoubtedly right that the impact of distance upon economic activities is changing dramatically. This is very relevant even to the rural areas/population.

• The decline in transport and communications costs means that space matters much less today than it did in the past.

Reference: http://censusindia.gov.in/2011-prov-results/paper2/data_files/india/Rural_Urban_2011.pdf

Introduction

Telecommunication:

• Decade ago: Installing landlines in rural areas – big challenge

• Today it is wireless: either mobile telephones or technology which involves installing a small fixed radio antenna in a home or shop to receive calls .

• The access and benefits of good communication: They can bring news, education, medical & agricultural advice, and link farmers directly to markets, enabling them to check on the prices traders offer for their crops.

DEVELOPMENTS & CURRENT POSSIBILITIES

Internet:

• The Internet is without a doubt the superhighway on which economies surge ahead and there is also immense opportunity for agriculture as well.

• Today, the rural communities have access to information that could improve their livelihoods. Current practices (Example): Initiatives like e-Choupal, of ITC Limited, has been able to leverage the Internet to empower small and marginal farmers. The program provides farmers with know-how, services, timely and relevant weather information, transparent price discovery and access to wider markets - all through a mobile device that feeds off a wider network. This has helped roughly 4 million farmers to better manage risk.

REFERENCES• http://

www.business-standard.com/india/news/70-indians-live-in-rural-areas-census/141379/on

• http://en.wikipedia.org/wiki/Demographics_of_India

THANK YOU