THE DAY THE PRINTER

DIED!

Can you imagine a day when we no longer have to cut down

millions of trees a year so we can produce paper for printing? In

my humble opinion that day will come. Back in the late 80’s and early 90s there was a lot of talk about the “paperless office”.

The personnel computer was here and we were then introduced

to the ink jet and laser printer which could be connected to the

computer. What a marvelous invention, gone were the days of

the electric type writer and all of the manual corrections that

went with that form of printing.

Now we could create documents that were easy to correct &

save to a computer. But wait, now we could also print just about

anything we found on that new platform, the internet. So

instead of ushering in the paperless office we created offices

that were producing much more printed pages than before .

So what happened was simple, when you make something really

really easy to use people, will use it more and more. I have no

scientific proof for this but I know it to be true. Think about it,

before ink jet printers we had the electric typewriter and of

course we made mistakes. Mistakes back then were corrected

with a thing called whiteout ink or tape.

For those of you too young to remember the whiteout ink was in

a small bottle with a tiny brush. When you made a mistake you

would have to stop, back the paper up in the printer, dab some

whiteout on your mistake, blow on it to make sure it was dry,

manually turn the paper back to the position of the mistake and

start typing again.

And then came the next great invention, whiteout on a roll, roll

your mistakes away. Even with the fastest typeset this was still

slow going. The end result, you only printed what you had to .

With the modern ink jet or laser printer we connect it to a computer that has a program installed that lets us type using our computer & keyboard. Making a mistake now means you simply go to the mistake, hit the delete button and retype.

Spelling error, no problem, run your spell checker. Want to know

how many words in that document, easy, run your program that

checks the word count. The boss wants multiply copies, no need

for carbon paper anymore, just enter the number of copies you

want and presto, out they come on the printer.

So what do you think

happened to the “paperless office”? It went right down the tubes. People actually printed

more, lots more, like crazy

more.

This was not only limited to the office, when I got into this

business in 2004 producing home photo’s was the rage. Kids would also print everything they seen when on line, I actually

had mothers tell me their kids were using up all the ink they

were buying on this.

Not to mention the mothers were printing every recipe they

seen and who knows what the fathers were printing, fishing tips

maybe. A printing craze ensued.

That’s then and now is now. Here’s my point, even though my business Ink & Toner Solutions is in the business of selling ink

and toner cartridges for these printers, what I would like to

propose is kill your printer. I know you’re sitting there thinking this guy must be crazy, he’s advocating something that would potentially kill his business.

That may be but what’s the right thing to do? CVS did the right

thing when they stopped selling cigarettes. They lost millions in

revenue, this was one of their biggest profit centers but they

made a hard decision and did the right thing. Selling a product

that is killing people went completely against what CVS was all

about.

When I started Ink & Toner Solutions my reason was to sell high

quality Eco-friendly ink and toner cartridges that helps to keep

them from ending up in the landfills. We do this by reusing the

spent printer cartridges and remanufacture them to original

specifications.

It was my way of contributing to saving our resources and

reusing and recycling a product. Well times have changes and

there are better ways to save our documents than printing them

and saving a hard copy.

There are excellent products available to everyone from the

individual home owner to a large corporation that will save and

store any and all information you can think of.

For more update, visit us

http://www.inksolutionsma.com/