the data race
TRANSCRIPT
THE ARMS DATA RACE
IF YOU’R NOT COLLECTING IT TODAY,YOU ARE BEHIND TOMORROW.
DATA IS A NATURAL RESOURCE
USE IT TO NOT BECOME A DINOSAUR
WHAT IS DATA, FOR YOU?
2 MINUTES WITH YOUR NEIGHBOR
flickr: balakov
BUILD NEW SERVICES
NIKE
DATA AS A NATURAL RESOURCE
NEIGHBOR, THEN GROUP
What would you need for data to be prepared in three years?
- Staying ahead?- Trends?- New services?
How would you get this data?
NEIGHBOR, THEN GROUP
- Collect?- Buy?- BIG DATA?
How would you offer this data to anyone else?
IDENTITY WORKS
SPORT FAN TELEVISION ESPN CHANNEL
THE ESPN BRAND AND SERVICES
IDENTITY WORKS
SPORT FAN
THE ESPN BRAND AND SERVICESTELEVISION ESPN CHANNEL
COMPUTER ESPN.COM
MAGAZINE ESPN MAGAZINE
IDENTITY WORKS
THE ESPN BRAND AND SERVICES
SPORT FAN TELEVISION
ESPN CHANNEL
COMPUTER
ESPN.COM
MAGAZINE
ESPN MAGAZINE
OPEN DATA
IDENTITY WORKS
THE ESPN BRAND AND SERVICES
SPORT FAN TELEVISION
ESPN CHANNEL
COMPUTER
ESPN.COM
MAGAZINE
ESPN MAGAZINE
MOBILES
BILLBOARDS
OPEN DATA
CARS
REFRIGERATOR
IDENTITY WORKS
THE ESPN BRAND AND SERVICES
SPORT FAN TELEVISION
ESPN CHANNEL
COMPUTER
ESPN.COM
MAGAZINE
ESPN MAGAZINE
MOBILES
BILLBOARDS
OPEN DATA
“SWEDISH SPORT GUIDE”
“NHL INFOGRAPHICS”
“SPORT CHARTS”
IPAD SPORT PLANER
“TOP TWEETED SPORTS”
“THE SPORT CALENDAR”
“ESPN SPORT PLANER”
CARS
REFRIGERATOR
IDENTITY WORKS
THE ESPN BRAND AND SERVICES
SPORT FAN TELEVISION
ESPN CHANNEL
COMPUTER
ESPN.COM
MAGAZINE
ESPN MAGAZINE
OPEN DATA
“SWEDISH SPORT GUIDE”
“NHL INFOGRAPHICS”
“SPORT CHARTS”
IPAD SPORT PLANER
“TOP TWEETED SPORTS”
“THE SPORT CALENDAR”
“ESPN SPORT PLANER”
CONTROLLED DATA
BILLBOARDS
MOBILES
CARS
REFRIGERATOR
BY OFFERING THEIR DATA AS A SERVICE
90% OF $2B REVENUE
NETFLIX
AVAILABLE ON 800+ DIFFERENT DEVICES
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A PPLICATION P ROGRAMMING I NTERFACE“ESPN JUST RELEASED AN API FOR THEIR SPORT EVENTS”
0
1,250
2,500
3,750
5,000
2005 2006 2007 2008 2009 2010 2011
source: programmableweb.com
Number of available open API:s - per year- each API provides a data-set or a performs a service -
What would happen if you let this data free(..ish)?
TRACKING TRENDS
VISITOR DATA
MARKET DATA
TWITTER TRENDS
+ +
GOOGLE ANALYTICS
SPYFU GNIP
SPYFU
GNIP
“Know What the Market is Thinking in Real Time”
Full historical data from Twitter (see trends develop)
IDENTITY WORKS
HACKATHON
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people +
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people +
limited time +
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people
set venue
+
limited time
+
+
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people
set venue
+
limited time
+
DATA/API
+
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HACKATHON GOALS:
Making New York a better place to live in
Re-invent New York City
Encourage collaborative problem-solving and a more open government.
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HACKATHON GOALS:
MARKET THEMSELVES
FIND THE BEST ENTREPRENEURS TO HIRE
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HACKATHON GOALS:
Getting more developers to use their API
Deliver a new wave of innovative, powerful apps to our customers
HACKATHON GOALS:
MAKE THE WORLD A BETTER PLACE
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YOUR TURN
1. Chose a Dinosaur to be (brand)2. Why is it a dinosaur brand?3. How could this brand create new/added value for its users, by either:
a) Building upon existing data sourcesb) Opening up its own data sources
4. Prepare a 3 minute pitch of the new service or offering.
SKYPE: BIVALD
TWITTER: NBIVALD
LINKED IN: NIKLAS BIVALD