the daily iowan€¦ · front page banner across the bottom of the section front page...

The Daily IowanA D V E R T I S I N G R AT E S & I N F O R M AT I O N 2 0 2 0 - 2 1

Advertising 319.335.5792 | [email protected] • Classifieds 319.335.5784 | [email protected]

E131 Adler Journalism Bldg | Iowa City, IA 52242

P R E M I U M P R I N T A D P OS I T I O N S

The Daily Iowan | E131 Adler Journalism Building Iowa City, IA 52242 | 319.335.5792 | dailyiowan.com

2020-21Print Advertising Rates and Information

RAT E S/CO LU M N I N C H

Print ads run in the body of the newspaper and are measured and sold in column inches. Ads can be customized to fit a variety of sizes but must be in whole column widths.

1 Column Inch1.55” x 1”

(actual size)

Full Page120 column inches

(6 col. x 20”)

1/4 Page30 column inches

(3 col. x 10” or 6 col. x 5”)


(3 col. x 5”)Broadsheet column widths

1 column. . . . . . . . . . 1.55”

2 column . . . . . . . . . 3.25”

3 column . . . . . . . . . 5”

4 column . . . . . . . . . 6.625”

5 column . . . . . . . . . 8.25”

6 column . . . . . . . . . 10”

Local Open Rate. . . . . . . . . . . . . . . . .$15.00University Departmet Rate. . . . . . . .$12.55Student Group Rate. . . . . . . . . . . . . .$10.88National Rate. . . . . . . . . . . . . . . . . . .$20.00

COLORFlat-rate charges for full color are based on the ad size and in addition to space charges.

3 to 30 column inches. . . . . $10031 to 60 column inches. . . . . $12561 to 120 column inches. . . . .$150

SHIPPING ADDRESSColor Web Printers

Attn: Daily Iowan Inserts4700 Bowling Street SWCedar Rapids, IA 52404

Day 1. . . . . . Full rate

Day 2. . . . . .30% off

Day 3. . . . . .40% off

Day 4-5. . . . 50% off

F R EQ U E N CY D I S CO U N TSWe offer frequency discounts on subsequent ads that run during a 7-day period to reward our most consistent and loyal advertisers.

Discount is for space charges in

the daily edition only (excludes

premium print advertising,

Pregame, Hawkeye View) and may

not be combined with any other

discounts or specials. Discounts

do not apply to color charges.

P R E P R I N T E D I N S E RTS• Accepted on Monday, Wednesday & Friday

• Deadline: 10 business days prior to insertion

• Size range: 4” x 6” (min), up to 10.5” x 10.75” (max)

• 7,500 full run. 5,000 minimum.

Effective August 2020

Enhance your marketing message with these premium positions in the daily print edition.

Front Page FlagOn top of the section front

page with the masthead

Local/University: $400/day

National: $600/day

Front Page BannerAcross the bottom

of the section front page

Local/University: $350/day

National: $550/day

The New York Times Crossword and Sudoku are a go-to page for readers.Get premium placement with your ad on The Daily Break page.

Front Page Banner10” x 2”

Front PageFlag

3.25” x 2”

Flag and banner ads can appearon any section front:

NewsSports

80 Hours


(6 col. x 10” or 3 col. x 20”)

• • • • • • • • • •

The Daily Break Puzzles

1 insertion/month$150/day

4 insertions/month$120/day

10 insertions/month$100/day

*Includes full color

*Includes full color

Daily BreakAd Space4.75” x 5”

E M A I L N E W S L E T T E R N E W SSTA N D RAC K SReach customers directly in their inbox with the DI's daily headline and news digest sent to 10,500 registered subscribers.

468 x 60 pixels | $100/day or $375/week

Our newsstand rackadvertisements catch the eyes of thousands

of readers passing by on a daily basis.


RAT E O P T I O N SImpressions: CPM (or cost per 1,000 impressions), minimum 20,000.

Weekly Package: Fixed rate. Guaranteed minimum of 20,000 impressions over the seven-day period.

T E X T L I N K SImprove your SEO with a text link ad that can boost search engine rankings for your website.

Contact a sales rep for more details

Reach students, their families, Hawkeye sports fans, alumni, faculty, and staff on dailyiowan.com.

All placements (except in-story ads) appear on the homepage, section pages, and story pages. Ads will display on desktop, tablet and mobile.

dailyiowan.com

Weekly:$50 per rack

Monthly:$150 per rack

dailyiowan.com

MediumRectangle

Top Leaderboard

dailyiowan.com

The Daily Iowan

A D U N I TS/ RAT E SLocal/University

$13 CPMor

$260/week

$12 CPMor

$240/week

$13 CPMor

$260/week

Size

728 x 90 px -

320 x 50 px -

300 x 250 px

300 x 250 px

National

$16 CPMor

$320/week

$15 CPMor

$300/week

$16 CPMor

$320/week

TopLeaderboard

Medium Rectangle

In-Story Ad(inserted after third paragraph)

Desktop/Story Page Desktop/Homepage Mobile/Homepage

IIIIIIIIIIIIIIIIIIIIIIIIIIII IIIIIIIIIIIIIIIIIIIIIIIIIIII

The D

aily Iow

an

(319) 3

35-5784

16.5” x 10.5”24 AVAILABLE

R E A D E R S H I P

· 33,500 students· 14,000 faculty and staff

· 11,000 UIHC physicians and staff· 270,000 alumni (one-third live in Iowa)

· 164,357 Iowa City metro population

College students average about $800 per month in discretionary spending on food,

entertainment, clothes and transportation.

That’s$26.8 million per month

for Iowa students!

Top Leaderboard

MediumRectangle

MediumRectangle

In-StoryAd

dailyiowan.com

Top Leaderboard

Latest News

Latest News

News

Politics

Print Edition

Daily Iowan Newsletter

Sports

News

Politics

Tweets

Latest News

Arts Opinions

2020

2021

Print Publication Dates


Publication dates are in black.

This newspaper may review or reject any copy or illustration that does not meet its standards of acceptance.See dailyiowan.com for more information on our advertising policies and requirements.

M

5121926

Tu

6132027

W

7142128

Th18152229

F29162330

M

7142128

Tu18152229

W210162330

Th3111724

F4121825

S E P T E M B E R O C TO B E R

M29162330

Tu3101724

W4111825

Th5121926

F6132027

M

7142128

Tu18152229

W29162330

Th310172431

F4111825

N OV E M B E R D EC E M B E R

M

4111825

Tu

5121926

W

6132027

Th

7142128

F18152229

JA N UA RY

M18152229

Tu29162330

W310172431

Th4111825

F5121926

M181522

Tu291623

W3101724

Th4111825

F5121926

M

5121926

Tu

6132027

W

7142128

Th18152229

F29162330

A P R I LF E B R UA RY M A RC H

M310172431

Tu4111825

W5121926

Th6132027

F7142128

AU G U ST

M29162330

Tu3101724

W4111825

Th5121926

F6132027

AU G U ST

M310172431

Tu4111825

W5121926

Th6132027

F7142128

M

7142128

Tu18152229

W29162330

Th3101724

F4111825

J U N E

M AY

M

5121926

Tu

6132027

W

7142128

Th18152229

F29162330

J U LY

• Juli Krause, Advertising Director (Print • Digital • Classifieds) [email protected] | 319.335.5784

• Beverly Mrstik, Sales Rep (Print • Digital) [email protected] | 319.335.5792 (o) | 319.321.5902 (c)

Jason Brummond, [email protected]

319.335.5788

• Debra Plath, Business Manager [email protected] | 319.335.5786

• Heidi Owen, Production Manager [email protected] | 319.335.5789

A B O U T U SThe Daily Iowan is the independent, nonprofit student newspaper at the University of Iowa and regarded as one of the top college newspapers in the nation.

• 2020 Newspaper of the Year in Iowa (Iowa Newspaper Association) First time since 1981

• Best All-Around Daily Student Newspaper in U.S. (Society of Professional Journalists)

• Published 40 weeks/year in print and year-round on dailyiowan.com

• Circulation: 7,500

• More than 100 free distribution

points, including 65 high-visibility spots on campus — residence halls, college buildings, libraries, bus stops, and UIHC & other local hospitals.

CO N TAC T U S

Aug. 27

Sept. 7

Nov. 23-27

. Dec. 2

Dec. 16Dec. 21-Jan. 18

Hawkeye View (University Edition). . . . . . . . .

Labor Day. . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Thanksgiving Break. . . . . . . . . . . . . . . . . . .

Holiday Gift Guide. . . . . . . . . . . . . . . . . . . . . . .

Holiday Gift Guide. . . . . . . . . . . . . . . . . . . . . . . . Fall Semester Break. . . . . . . . . . . . . . .

Jan. 18

March 15-19

May 12

May 17-June 6

Martin Luther King Jr. Day. . . . . . . . . . . . . . . .

Spring Break. . . . . . . . . . . . . . . . . . . . . . .

Graduation Issue. . . . . . . . . . . . . . . . . . . . . . . . . .

Academic Year Break. . . . . . . . . . . . . . .

June 16

Aug. 9-20

Hawkeye View (University Edition). . . . . . . . . .

Summer Semester Break. . . . . . . . . . . . . . .

FA L L S E M E ST E R 2020

S P R I N G S E M E ST E R 202 1

S U M M E R S E M E ST E R 202 1

There is tremendous uncertainty heading into the 2020-21 academic year. Publication dates are subject to change. If Hawkeye football is rescheduled for the spring, we plan to publish Pregame for home and away games. We appreciate your support and understanding.

Publisher’s Note

the daily iowan€¦ · front page banner across the bottom of the section front page...

Documents