© 2012 Mintel Group Ltd. All Rights Reserved. Confidential to Mintel

The Customization of Skin and Hair CareAmy Ziegler, Mintel Beauty & Personal Care

mintel.com2 mintel.com

Every day at Mintel…

mintel.com3

What are the trends?

Many MesConsumers are diverse individuals, with multiple identities and niche interests

Segmentation Consumer fragmentation is forcing

manufacturers to anticipate who their target consumers will be

Source: Mintel BPC Platform Trends, and Mintel Inspire

mintel.com4

How are the markets performing?

Actual and forecast annual sales change in US skin and haircare, 2006-2015

Source: Mintel Oxygen Haircare US Report, May 2011, & Oxygen Facial Skincare US Report, February April 2011

mintel.com5

Skincare Haircare

What issues are consumers facing?

Fine Lines & WrinklesDry Skin

Age SpotsBlotches

Under-Eye CirclesSagging Skin

Uneven Skin ToneVisible Pores

Stretch MarksRough Skin Texture

Dull Skin

Gray HairThinning Hair

Dry Hair DandruffColor-Treated Hair

Split Ends FrizzNo Volume Oily Hair

Static & Fly-AwaysDull Hair

Knots/TanglesChemically-Treated HairOverprocessed Hair

Source: Mintel Oxygen Haircare US Report, May 2011, & Oxygen Anti-Aging Facial Skincare US Report, February 2011

mintel.com6

What do consumers want?

mintel.com7

Claims addressing haircare concerns are steadily increasingFast-moving claims in haircare launch activity, 2008-2011

Source: Mintel GNPD Haircare NPD 2008-2011

mintel.com8

Kérastase Age Premium Structuring

Styling Mousse

Bionée Renewing Shampoo

Avon So Luminous Dazzle Hair Mist

Promoting products for lifestyle changes and events

Source: Mintel GNPD Search, Haircare, 2011

mintel.com9

Sports Solutions Refresh Fresh Ocean

Air Shampoo

Garnier Fructis Pure Shine Strengthening

Shampoo

Kosé Paul Stuart Men’s Hair Gel

Specific products target niche consumer groups

Source: Mintel GNPD Search, Haircare, 2011

mintel.com10

Claims surrounding specific problem areas are on the rise in skincare new product developmentFast-moving claims in skincare launch activity, 2008-2011

Source: Mintel GNPD Face and Eye Skincare NPD 2008-2011

mintel.com11

Bernard Cassiere Gentlemen’s Nice

Maturity Fluid!

Grace Sofina Medicated Lotion

Extra Rich

Specific Beauty Daily Gentle Cleanser

Catering to consumer demographics with skincare innovation

Source: Mintel GNPD Search, Face & Eye Skincare, 2011

mintel.com12

Natura Chronos Moisturizing Face

Cream

Dermika Anti-Age 60+ V-Contour Repair

SerumgeoGiRL T2G Cleanser

Specific solutions meet the skincare needs of various age groups

Source: Mintel GNPD Search, Face & Eye Skincare, 2011

mintel.com13

Future innovations in skin and haircare will continue to focus on segmentation

Consumer Identities

Advanced Technologies

New Ingredients

© 2012 Mintel Group Ltd. All Rights Reserved. Confidential to Mintel

Thank you!