the customer experience slas vs xlas · end-user bi annual surveys key stakeholder bi annual...

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the customer experience SLAs vs XLAs

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Page 1: the customer experience SLAs vs XLAs · End-user Bi annual surveys Key stakeholder Bi annual surveys What should we be monitoring? Lets focus on the Customer Experience SLA performance

the customer experience

SLAs vs XLAs

Page 2: the customer experience SLAs vs XLAs · End-user Bi annual surveys Key stakeholder Bi annual surveys What should we be monitoring? Lets focus on the Customer Experience SLA performance
Page 3: the customer experience SLAs vs XLAs · End-user Bi annual surveys Key stakeholder Bi annual surveys What should we be monitoring? Lets focus on the Customer Experience SLA performance

Why we need to change

• Thought Leadership

• Vendor events

• Dominant solution providers

• Award winning offering a world class service

• Same SLAs and KPIs been quoted

• Offer the same services & product

- MSPs are clones

Page 4: the customer experience SLAs vs XLAs · End-user Bi annual surveys Key stakeholder Bi annual surveys What should we be monitoring? Lets focus on the Customer Experience SLA performance

How can a MSP create a future USP?

• Developing People and looking after them

• Having a Mature Service Desk working to SDI Best Practice

• Through improved Process and CSI

Page 5: the customer experience SLAs vs XLAs · End-user Bi annual surveys Key stakeholder Bi annual surveys What should we be monitoring? Lets focus on the Customer Experience SLA performance

Transformation

• Building a digital operational advantage – TPSA – systems and process

• Using BI – understanding the numbers & identifying trends

• Knowledge management & client portals – Innovation

• Transforming organisational models & becoming resilient - be prepared for change

• Build a robust Automation offering

• Enhancing the customer experience – A customer experience strategy

Page 6: the customer experience SLAs vs XLAs · End-user Bi annual surveys Key stakeholder Bi annual surveys What should we be monitoring? Lets focus on the Customer Experience SLA performance

Transformation tips

• DT is a journey it takes time – pick small wins and build

momentum

• I say be bold but don’t take uncalculated risks

• Use Innovation but not for innovation sake – can be a bit of a buzz word

• If it doesn’t work move on – quick to change – must be agile

Page 7: the customer experience SLAs vs XLAs · End-user Bi annual surveys Key stakeholder Bi annual surveys What should we be monitoring? Lets focus on the Customer Experience SLA performance

The Challenge

Page 8: the customer experience SLAs vs XLAs · End-user Bi annual surveys Key stakeholder Bi annual surveys What should we be monitoring? Lets focus on the Customer Experience SLA performance

MSP’s need to be a well oiled machine

• Employee engagement

• Your tool set

• CSI

Must be seen as a value centre not cost centre

• Open & honest

Page 9: the customer experience SLAs vs XLAs · End-user Bi annual surveys Key stakeholder Bi annual surveys What should we be monitoring? Lets focus on the Customer Experience SLA performance

Our Journey

• Culture – Department Vision & Mission

• TPSA – Super charged our tool set

• Building our Customer Experience Strategy

• Monitor & Measure - SLA/OLA XLA/KPI

• Reporting

Page 10: the customer experience SLAs vs XLAs · End-user Bi annual surveys Key stakeholder Bi annual surveys What should we be monitoring? Lets focus on the Customer Experience SLA performance

Culture – Living Our Values Everyday

Page 11: the customer experience SLAs vs XLAs · End-user Bi annual surveys Key stakeholder Bi annual surveys What should we be monitoring? Lets focus on the Customer Experience SLA performance

TPSA

Page 12: the customer experience SLAs vs XLAs · End-user Bi annual surveys Key stakeholder Bi annual surveys What should we be monitoring? Lets focus on the Customer Experience SLA performance

What are your methods for measuring success?

• Service reliability

• Operational benefits

• Security Benefits

• Profitability

• Customer experience

Monitor & Measure

Page 13: the customer experience SLAs vs XLAs · End-user Bi annual surveys Key stakeholder Bi annual surveys What should we be monitoring? Lets focus on the Customer Experience SLA performance

The Shock Factor

Page 14: the customer experience SLAs vs XLAs · End-user Bi annual surveys Key stakeholder Bi annual surveys What should we be monitoring? Lets focus on the Customer Experience SLA performance

CSAT end users - Projects – On Boarding – AM

End-user Bi annual surveys

Key stakeholder Bi annual surveys

What should we be monitoring?

Lets focus on the Customer Experience

SLA performance

Golden KPIs or XLAs

Page 15: the customer experience SLAs vs XLAs · End-user Bi annual surveys Key stakeholder Bi annual surveys What should we be monitoring? Lets focus on the Customer Experience SLA performance
Page 16: the customer experience SLAs vs XLAs · End-user Bi annual surveys Key stakeholder Bi annual surveys What should we be monitoring? Lets focus on the Customer Experience SLA performance

In reality - The way our industry measure the customer experience

Event Feedback SLA Contractual Matric

Page 17: the customer experience SLAs vs XLAs · End-user Bi annual surveys Key stakeholder Bi annual surveys What should we be monitoring? Lets focus on the Customer Experience SLA performance

• Then Execute!

• Measure - Formal XLAs in place to complement your SLAs

• Develop a Customer experience strategy

• Innovation – Self Help (Zero touch) & Self Service (Portal) Knowledge Methodology (Shift Left Support)

• Balanced score cards to monitor overall performance

Actions first!

• Buy in from all levels of the business

Page 18: the customer experience SLAs vs XLAs · End-user Bi annual surveys Key stakeholder Bi annual surveys What should we be monitoring? Lets focus on the Customer Experience SLA performance

What do SLAs mean to MSPs

Page 19: the customer experience SLAs vs XLAs · End-user Bi annual surveys Key stakeholder Bi annual surveys What should we be monitoring? Lets focus on the Customer Experience SLA performance

Example of golden KPIs that can be used as XLAs

Page 20: the customer experience SLAs vs XLAs · End-user Bi annual surveys Key stakeholder Bi annual surveys What should we be monitoring? Lets focus on the Customer Experience SLA performance

Key points – Implementing Golden KPIs (XLAs)

• The mix of indicators that are unique to you

• Need to set benchmarks and targets with bonus structure

• Balanced score card to monitor overall performance

• Publish monthly scores and use them in your pre sales process

• Be honest with yourself

• Get rid of the noise

Page 21: the customer experience SLAs vs XLAs · End-user Bi annual surveys Key stakeholder Bi annual surveys What should we be monitoring? Lets focus on the Customer Experience SLA performance

Golden KPIs - Dashboards

Monthly web stats

Page 22: the customer experience SLAs vs XLAs · End-user Bi annual surveys Key stakeholder Bi annual surveys What should we be monitoring? Lets focus on the Customer Experience SLA performance

Balanced Score Card – Service department

Page 23: the customer experience SLAs vs XLAs · End-user Bi annual surveys Key stakeholder Bi annual surveys What should we be monitoring? Lets focus on the Customer Experience SLA performance

The Six Keys to happiness Balanced Score Card

Page 24: the customer experience SLAs vs XLAs · End-user Bi annual surveys Key stakeholder Bi annual surveys What should we be monitoring? Lets focus on the Customer Experience SLA performance

12 Bar Balanced Score Card – Service department

Page 25: the customer experience SLAs vs XLAs · End-user Bi annual surveys Key stakeholder Bi annual surveys What should we be monitoring? Lets focus on the Customer Experience SLA performance

Benchmarks

Page 26: the customer experience SLAs vs XLAs · End-user Bi annual surveys Key stakeholder Bi annual surveys What should we be monitoring? Lets focus on the Customer Experience SLA performance

A golden Nugget - FTF vs CSAT returns

Page 27: the customer experience SLAs vs XLAs · End-user Bi annual surveys Key stakeholder Bi annual surveys What should we be monitoring? Lets focus on the Customer Experience SLA performance

Finally – The Strategic Orbit – Leadership buy in!

Page 28: the customer experience SLAs vs XLAs · End-user Bi annual surveys Key stakeholder Bi annual surveys What should we be monitoring? Lets focus on the Customer Experience SLA performance

Questions

Connect with me on LinkedIn

Follow me @ToddMcQuilkin on Twitter

Page 29: the customer experience SLAs vs XLAs · End-user Bi annual surveys Key stakeholder Bi annual surveys What should we be monitoring? Lets focus on the Customer Experience SLA performance

Real Growth for the Real World Practical consultancy and training from a market-leading MSP

Head Office H3 Ash Tree Court Mellors Way Nottingham Business Park Nottingham NG8 6PY (+44) 0115 860 2125 [email protected] air-msp.co.uk