The Customer Experience Course at UC San Diego Register http://extension.ucsd.edu/studyarea/index.cfm?vAction=singleCourse&vCourse=BUSA-40878

Instructor – Customer experience expert and book author Jeofrey S. Bean

Businesses that provide extraordinary customer experiences are better and different than their

competitors and more profitable and longer lasting than their competition.

Companies like Apple, Amazon, Starbucks, and newer start-ups including Square, Uber and

Tesla, dominate their industries and marginalize competition. These “Experience Maker”

companies have surpassed products, services, and price toward the purpose-built customer

experience and the user experience within it.

This in-class course developed by CX expert, author and instructor Jeofrey Bean will explore the

culture, the unique understanding of people, and the markets and decision making that guide

the top five percent of customer experience companies. You will leave the class with effective

and actionable business management insights and best practices of how leaders surpass

product, service, and price-based business with purpose-built customer experience.

Here is a sample of important customer experience topics covered in this CX course

Customer experience is the new currency: Great products and service are not enough

Best practices and insights from the leaders: Ask, Watch, Listen, Anticipate and Innovate

Research Project: Benchmarking CX innovation with research & customer journey maps

Measuring customer experience and the emotional connection

Social media accelerates the importance of customer experience

The out of box experience - Hands-on experiment, conclusions and recommendations

Innovating customer experiences: Insights from how it really happens

Customer experience leadership, culture and decision making at The Experience Makers

Customer experience experts guest speaker

The Customer Experience Course at UC San Diego - Fall 2016

10/05/16 - 11/30/16 Time: Wednesdays 6:00 p.m. - 9:00 p.m. (9 mtgs. 3 Credits)

Location: Room 103, UCSD Extension Complex, 9600 N. Torrey Pines Rd., La Jolla, Ca 92037

To register at UCSD Click here Register http://extension.ucsd.edu/studyarea/index.cfm?vAction=singleCourse&vCourse=BUSA-40878

The Customer Experience Course at the University of California San Diego

Books for the course (2)

The Customer Experience Revolution How Companies Like Apple, Amazon and Starbucks Have Changed

Business Forever (1st Edition) by Bean, Van Tyne ISBN: 9780982664469

https://www.amazon.com/Jeofrey-Bean/e/B006K2L0XI/ref=dp_byline_cont_book_1

Happy R.A.V.I.N.G. Customers! Six Powerful Steps to Grow Your Business with Exceptional Customer

Experience Paperback (1st Edition) by Carol Buehrens ISBN: 9780991027408

https://www.amazon.com/Happy-V-I-N-G-Customers-Exceptional-

Experience/dp/099102740X/ref=sr_1_1?s=books&ie=UTF8&qid=1473356455&sr=1-

1&keywords=happy+raving+customers

This class can be taken as an accredited (3 credits) as part of your marketing certificate,

Bachelors or Master’s degree in Marketing or Business Administration or not for grade.

Instructor - Jeofrey Bean

Jeofrey Bean is the author of business leadership books Customer Experience Rules! and best-selling CX

book The Customer Experience Revolution - How Companies like Apple, Amazon, and Starbucks Have

Changed Business Forever, with Sean Van Tyne, published by Brigantine Media.

As Principal of Del Mar Research customer experience expert Jeofrey Bean assists companies in making

successful decisions about marketing, Internet and customer service to innovate customer experience,

as advisor, keynote speaker and by leading training seminars, workshops and courses.

Jeofrey is an experienced part-time Professor of Business Management and Marketing at UC San Diego

Extension developing courses and teaching Online Marketing Strategies, The Customer Experience and

mentored Directed Studies in the Domestic and International schools.

As an engaging writer, teacher and keynote speaker Jeofrey is known for known for innovative yet

practical insights about customer experience delivered with a dash of humor at venues such as J.D.

Power and Associates Service Excellence Summit, SDL Innovate 2014 customer experience conference

and as a guest on John Hockenberry’s “The TakeAway” program on National Public Radio (NPR and PRI).

Questions? Phone or text Jeofrey (858)334-9266 or email him at jbean@delmarresearch.com