The Customer Experience Course at UC San Diego Register http://extension.ucsd.edu/studyarea/index.cfm?vAction=singleCourse&vCourse=BUSA-40878
Instructor – Customer experience expert and book author Jeofrey S. Bean
Businesses that provide extraordinary customer experiences are better and different than their
competitors and more profitable and longer lasting than their competition.
Companies like Apple, Amazon, Starbucks, and newer start-ups including Square, Uber and
Tesla, dominate their industries and marginalize competition. These “Experience Maker”
companies have surpassed products, services, and price toward the purpose-built customer
experience and the user experience within it.
This in-class course developed by CX expert, author and instructor Jeofrey Bean will explore the
culture, the unique understanding of people, and the markets and decision making that guide
the top five percent of customer experience companies. You will leave the class with effective
and actionable business management insights and best practices of how leaders surpass
product, service, and price-based business with purpose-built customer experience.
Here is a sample of important customer experience topics covered in this CX course
Customer experience is the new currency: Great products and service are not enough
Best practices and insights from the leaders: Ask, Watch, Listen, Anticipate and Innovate
Research Project: Benchmarking CX innovation with research & customer journey maps
Measuring customer experience and the emotional connection
Social media accelerates the importance of customer experience
The out of box experience - Hands-on experiment, conclusions and recommendations
Innovating customer experiences: Insights from how it really happens
Customer experience leadership, culture and decision making at The Experience Makers
Customer experience experts guest speaker
The Customer Experience Course at UC San Diego - Fall 2016
10/05/16 - 11/30/16 Time: Wednesdays 6:00 p.m. - 9:00 p.m. (9 mtgs. 3 Credits)
Location: Room 103, UCSD Extension Complex, 9600 N. Torrey Pines Rd., La Jolla, Ca 92037
To register at UCSD Click here Register http://extension.ucsd.edu/studyarea/index.cfm?vAction=singleCourse&vCourse=BUSA-40878
The Customer Experience Course at the University of California San Diego
Books for the course (2)
The Customer Experience Revolution How Companies Like Apple, Amazon and Starbucks Have Changed
Business Forever (1st Edition) by Bean, Van Tyne ISBN: 9780982664469
https://www.amazon.com/Jeofrey-Bean/e/B006K2L0XI/ref=dp_byline_cont_book_1
Happy R.A.V.I.N.G. Customers! Six Powerful Steps to Grow Your Business with Exceptional Customer
Experience Paperback (1st Edition) by Carol Buehrens ISBN: 9780991027408
https://www.amazon.com/Happy-V-I-N-G-Customers-Exceptional-
Experience/dp/099102740X/ref=sr_1_1?s=books&ie=UTF8&qid=1473356455&sr=1-
1&keywords=happy+raving+customers
This class can be taken as an accredited (3 credits) as part of your marketing certificate,
Bachelors or Master’s degree in Marketing or Business Administration or not for grade.
Instructor - Jeofrey Bean
Jeofrey Bean is the author of business leadership books Customer Experience Rules! and best-selling CX
book The Customer Experience Revolution - How Companies like Apple, Amazon, and Starbucks Have
Changed Business Forever, with Sean Van Tyne, published by Brigantine Media.
As Principal of Del Mar Research customer experience expert Jeofrey Bean assists companies in making
successful decisions about marketing, Internet and customer service to innovate customer experience,
as advisor, keynote speaker and by leading training seminars, workshops and courses.
Jeofrey is an experienced part-time Professor of Business Management and Marketing at UC San Diego
Extension developing courses and teaching Online Marketing Strategies, The Customer Experience and
mentored Directed Studies in the Domestic and International schools.
As an engaging writer, teacher and keynote speaker Jeofrey is known for known for innovative yet
practical insights about customer experience delivered with a dash of humor at venues such as J.D.
Power and Associates Service Excellence Summit, SDL Innovate 2014 customer experience conference
and as a guest on John Hockenberry’s “The TakeAway” program on National Public Radio (NPR and PRI).
Questions? Phone or text Jeofrey (858)334-9266 or email him at [email protected]
