the creative sustainable opportunity
DESCRIPTION
This presentation shows entrepreneurs and creatives how to benefit the creative sustainable opportunity. Powered with some inspiring examples, sustainability is demonstrated as an opportunity for disruptive innovation, differentiation and positive growth.TRANSCRIPT
www.trinity‐planning.be
The creative sustainable opportunity
Green Business
Activism Deny
Policing Complying
Market is accelerator for change
Sustainability is innovation
These are old NY subway vessels jump starting new coral reefs
Wormpoop is the caviar of garden fertilisers, a current big box success in the US, inspired by waste streams and made out of 100% garbage
The land of efficiency
The land of effectiveness
Tap into the right side of the brain. Shift from “doing the thing right”, to let’s find “right things to do”,
Logic
Detail
Facts
Success
Present and past
Knowing
Feeling
Big picture
Imagination
Harmony
Present an future
Belief
Good news for creatives, entrepreneurs, thinkers, do’ers, developers, troublemakers, designers and storrytellers: This is the beginning of a new big creative challenge
Sustainability is all very nice, but I’m trying to run a business here (your boss)
How to build sustainable success? How to build profit in harmony with people and planet? How to make it accelerating synergies?
Profit
People Planet
#1 First increase profitability Remake processes with the help of R’s
Reflect | Rebuild | Rethink | Reduce | Re-feed
Re-use | Recycle | Respect | React
Reduce waste = Reduce energy =
= Reducing CO2 =
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Reducing costs
#2 Close the loops; Waste is uneconomical, it is a resource out of place
#3 Ask yourself: how would nature solve this?
#4 Challenge consumer conventions
#5 Create cultural innovation
#6 Provide bodies of knowledge and opinion
#7 Don’t be green, be good!
#8 Provide a flattering story
#9 Connect your brand promise with a big societal challenge
#10 Make it easy Make it part of life and routines
#11 Make it fun
Thanksforyoura7en8on!
www.trinity‐planning.be