creative communites and sustainable qualities
TRANSCRIPT
Social Innovation Generation presents
May 7nd, 2012
Creative Communities and Sustainable Qualities
A presentation by Ezio Manzini Professor of Industrial Design, Milan Polytechnic
In partnership with
Toronto 7.05.2012
how social innovation is changing the world and what design can do to trigger and support it
Ezio Manzini, INDACO, Politecnico di Milano - DESIS Network
creative communities and sustainable qualities
“Another world is not only possible, she is on her way. On a quiet day, I can hear her breathing.” Arundhali Roy Speech at the World Social Forum in Brazil in 2003.
another world is emerging
designers can help (if they are able to recongize it)
social innovation
ideas that work in solving social problems
cohousing, collaborative housing, couch surfing, circles of care, elderly mutual-help, micro-nurseries, time banks, local currencies, car pooling, car sharing, food coops, farmers markets, zero-miles food, community-supported agriculture, neighbourhood care, street festivals, community gardens, community-based tourism, social enterprises, co-working, fair trade organisations, social incubators
hundreds of original
service ideas
based on diffuse design capabilities
local radical changes
Community Garden, New York City
collaborative housing . collaboration
the power of doing together
Photo: Anna Meroni – 2007
Parco Sud, Milano
collaborative housing . creativity
re-combinig what exists
Farmers market, Hobart
collaborative housing . re-invented traditions
traditions as building materials
Community-supported agriculture, Bejing
collaborative housing . win-win solutions
different motivations for new economic models.
Lower East Side, New York
Circle of care, Sauthwark
collaborative housing . citizens involvement
“users” as part of the solution
cohousing, collaborative housing, couch surfing, circles of care, elderly mutual-help, micro-nurseries, time banks, local currencies, car pooling, car sharing, food coops, farmers markets, zero-miles food, community-supported agriculture, neighbourhood care, street festivals, community gardens, community-based tourism, social enterprises, co-working, fair trade organisations, social incubators
what can designers
(co)design?
cohousing, collaborative housing, couch surfing, circles of care, elderly mutual-help, micro-nurseries, time banks, local currencies, car pooling, car sharing, food coops, farmers markets, zero-miles food, community-supported agriculture, neighbourhood care, street festivals, community gardens, community-based tourism, social enterprises, co-working, fair trade organisations, social incubators
new organization
models new
economic models
new political actions
what is missing?
quality
are new perceived qualities emerging?
people choose innovative solutions
because they like them they search for new qualities they generate new qualities
relationships
the quality of mutual trust
PRODUCT SHARING
ACTIVE SHOPPING
LIST
E-STOP
WASHING RESTAURANT
MICRO-NURSERIES
work
the quality of the “well done”
scale
the quality of human scale
places
the quality of the local-connected
time
the quality of slowness
complexity
the quality of human experience
quality power
quality war
the war of time, places, works and relationships
the war between two civilizations
quality to be produced
quality to be consumed
quality power
the food example
food
food
fast-global
slow-local
Carlo Petrini / Slow Food The Slow Food Manifesto Bra, 1989 “everyone has a fundamental right to pleasure” a great case of social innovation
a quality-driven revolution
vision “everyone has a fundamental
right to pleasure …
… and, consequently the responsibility to protect the
heritage of food, tradition and culture that makes this pleasure
possible”
action food awareness on the demand side (through consumer-producer, the Convivia) markets for high quality products, on the supply side (through local farmers, the Presidia)
vision
“We consider ourselves co-producers, not consumers, because by being informed
about how our food is produced and actively supporting those who produce it, we become a
part of and a partner in the production”
action new food networks community supported agriculture community-based planning (es. the Nutrire Milano Project)
a great case of strategic design
from vision to action, and vice versa
beauty?
beauty will save the world
Fyodor Dostoyevswky “The idiot”, 1868
beauty will save the world
thank you!
desis-network.org