FEATURES CONCEPT & VARIENTS USP USAGE OF VEHICLE COST OF VEHICLE

The Conrods

AFTER SALES SUPPORT

PRICE- 24.3%

POWER- 22.9%

FEEL &AESTHETICS-

5.7%

SAFETY ANDQUALITY- 28.6

COMFORT- 8.6%

SUPPORT- 9.9%

Customer Requirement

Life Saviors Amateur Off-Road

racer & WOMEN

ATV User due to

terrain

Professional

Off-Road Racer

• Rally Driver and

racers who race as a

profession.

• They race for Money

and Passion

• 18 - 40 years of age

• Personal money or

Auto ancillaries.

• Students taking part

in competitions,

recreational.

• They race for

Exposure and a

fortune in racing

• 16 - 28 years of age

• Sponsorship

• Beach, Mountain,

forest patrolling.

• Locomotion and

Logistics

• All age groups

• Personal money and

government sponsored

• Army, Doctors who

are in mountainous

areas.

• They race for Public

service and help

• 24 - 50 years of age

• Government or private

firms

POTENTIAL Customer

ALL TERRAIN VEHICLE POTENTIAL IN INDIA in 2015 = Rs. 27 Crore

SERVICEBILITY- 5%

SPARESAVAILABILITY-9%SUPPORT-10%

EASYMODIFICATION-10%AUTOMATIC-5%

EASY HANDLING-7%

DURABLE-20%

SAFETY PRICE POWER Comfort AESTHETICS

Design conceptualization Design considerations: Pillars of The Conrods

1 2

3 4

FEATURES CONCEPT & VARIENTS USP USAGE OF VEHICLE COST OF VEHICLE AFTER SALES SUPPORT

The Conrods

variants CONCEPTS

ENVIRONMENT

SAFETY

QUALITY

EFFICIENCY

GO GREEN MY VEHICLE

MY CONTROL

BE SAFE EFFECTIVE

YOU

Organizing races

Inculcating a habit

Adventure & Theme parks

Promoting women drivers

Providing hands on experience

THE SUPPORT CONCEPT

5 6

7 8

FEATURES CONCEPT & VARIENTS USP USAGE OF VEHICLE COST OF VEHICLE AFTER SALES SUPPORT

The Conrods

THE CONRODS APP 9 10

11 12 BRAND FOCUS

R & D

MARKETING

AFTERSALES

Purchasing

HR

production

“MORE CUSTOMER, LESS BEREAUCRACY”

TOTAL TRANSPIRANCY

THE CONRODS FORUM MY CAR SERVICE SPARES MODIFICATIONS DISCUSS

THE CONRODS forum

ONLINE

PR

PRINT

TV

THE CONRODS NETWORKING & REACH

FEATURES CONCEPT & VARIENTS USP USAGE OF VEHICLE COST OF VEHICLE AFTER SALES SUPPORT

The Conrods

13 14

15 16

Life Saviors

Amateur Off-Road racer & WOMEN ATV User due to terrain

Professional Off-Road Racer

USED FOR PROFESSIONAL RACING

USED AS AN ANBULANCE/MEDICAL

SUPPORT IN HILLY AREAS: MEDICAL

EMERGENCY RELIEF FACTOR

USED BY MILITARY PROFESSIONALS

FOR NATIONAL SECURITY

SPECIFICALLY MADE FOR LADY

AMATEUR DRIVER: PROMOTION OF

WOMEN DRIVERS

USED FOR AMATEUR DRIVING/

RACING: INCULCATING THE HABIT OF

OFF ROADING IN THE NATION

USED ON BEACHES, GROUNDS, HILLY

& RUGGED AREAS, VALLEYS:

PROVIDING THE EASE OF EXPLORING.

SPECIALLY DESIGNED FOR

EMERGENCY LIKE FLOODS,

EARTHQUAKE AND NATURAL

DISASTERS

FEATURES CONCEPT & VARIENTS USP USAGE OF VEHICLE COST OF VEHICLE AFTER SALES SUPPORT

The Conrods

17

18

TOTAL COST OF THE VEHICLE

Maintenance cost of the vehicle

Depreciation

Taxes & Fees

Financing

Fuel

Insurance

Maintainance

Repairs

S.No Items Cost (For 1st year)

1 Depreciation 60,000 INR

2 Taxes & Fees 6,000 INR

3 Financing 18,000 INR

4 Fuel 36,000 INR

5 Insurance 16,250 INR

6 Maintenance 6,000 INR

7 Repairs 6,000 INR

TRUE MAINTAINENCE COST 1,48,250 INR

FEATURES CONCEPT & VARIENTS USP USAGE OF VEHICLE COST OF VEHICLE AFTER SALES SUPPORT

The Conrods

19 20

21 22

AFTERMARKET

POTENTIAL

AFTERMARKET

REPLACEMENT

VOLUME

AVERAGE

COST OF

SINGLE UNIT

(SPARE)

9

crore

3

2

0.6

1.6

0.8

0

0.5

1

1.5

2

2.5

3

3.5

0 1 2 3 4 5TRANSMISSION STEERING SUSPENSION BRAKES ROLLCAGE

MA

RK

ET P

OTE

NTI

AL

IN C

R

AFTER MARKET POTENTIAL

Product Attractiveness Probable Risks

High profits due to higher margins and lesser players.

Dominated by organised sector players

Market penetration is easy.

Limited to a few specialized dealers as dealer margin is very less

Strong entry strategy necessary to break up competitors strong hold in the market

Spot replacement required.

FOCUS SEGMENTS OTHER KEY INFORMATION

High Potential: South India

Medium Potential: North India

Low Potential: East & West India

Fast Growth in Defense and upper middle class preference of ATV

A possible entry strategy would be to sell in kits

Three kinds of coupons required for dealer/ mechanic

Sales mainly in customization market centers.

DEEP DIVE ANALYSIS

ELIMINATING CHANNELS IMPARTING POWER & KNOWLEDGE TO FINAL CUSTOMER

The Conrods

Aftermarket Division

The Conrods service

center & Finance division

PRODUCT PRICE PLACE PROMOTION PEOPLE PROCESSES

PRODUCT THAT WILL HELP YOU BREAK THE STEREOTYPES!

VALUE FOR EVERY PENNY YOU SHELL OUT!

DEEP MARKET PENETRATION WITHOUT ANY EFFORTS!

ALWAYS THERE FOR YOU NO MATTER WHAT!

YOU MATTER!

QUALITY IS NOT A DAYS WORK! ITS A HABIT!

“MORE CUSTOMER, LESS BEREAUCRACY”

TOTAL TRANSPIRANCY

MORE

CUSTOMER

FOCUSED

SALES POLICY