the connection between big data and behavioural economics · 2016-12-16 · the connection between...
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The Connection Between Big Data & Behavioural Economics – NewMR WebinarColin Ho, IPSOS, 2016
The Connection BetweenBig Data and Behavioural Economics
Colin Ho, Ph.D.December 7, 2016
The Connection Between Big Data & Behavioural Economics – NewMR WebinarColin Ho, IPSOS, 2016
Ton of Data Available
The Connection Between Big Data & Behavioural Economics – NewMR WebinarColin Ho, IPSOS, 2016
MANY ANALYTICAL TOOLS
The Connection Between Big Data & Behavioural Economics – NewMR WebinarColin Ho, IPSOS, 2016
BUT NO FRAMEWORK TO GUIDE US
The Connection Between Big Data & Behavioural Economics – NewMR WebinarColin Ho, IPSOS, 2016
Behavioral EconomicsProvides a Framework
6The Connection Between Big Data & Behavioural Economics – NewMR WebinarColin Ho, IPSOS, 2016
Flow
1
The Data
2
Negativity Bias
3
Emotions
THE DATA
The Connection Between Big Data & Behavioural Economics – NewMR WebinarColin Ho, IPSOS, 2016
7,000 Online Automotive Reviews
It drives very well, easy to maneuver, great road feedback, and accelerates very well and
can be quite fast - I have a manual transmission. I've redlined it multiple times
and it takes it like a champ. .
I can beat a motor cycle off the line and it corners like a demon.
the best part is its sporty character- very direct
handling, great breaks and engine that likes to go in high
revs.
These cars are ever so quiet that you barely hear the motor on them. I have the Ultimate package on mine, and believe me, the seats
on this one are purely luxuriously.
Engine is a sweetie. Good power and torque.
The Connection Between Big Data & Behavioural Economics – NewMR WebinarColin Ho, IPSOS, 2016
From 6 Countries
Australia
New Zealand
UK
IrelandUnited States
Canada
NEGATIVITY BIAS
11The Connection Between Big Data & Behavioural Economics – NewMR WebinarColin Ho, IPSOS, 2016
Negativity Bias
12The Connection Between Big Data & Behavioural Economics – NewMR WebinarColin Ho, IPSOS, 2016
Positive Positive Positive Positive
NegativePositive
13The Connection Between Big Data & Behavioural Economics – NewMR WebinarColin Ho, IPSOS, 2016
1:
The Connection Between Big Data & Behavioural Economics – NewMR WebinarColin Ho, IPSOS, 2016
Reviews Include Positive And Negative
Repairs (41%)
Electronics (25%)
Engine & Drive (23%)
Unreliable (9%)
Dealer and Car Problems (36%)
Good Car (59%)
Electronics (34%)
Like the Drive (46%)
Reliable (19%)
Like the Power (50%)
Like the windows/interior (25%)
Economical and Practical (42%)
The Connection Between Big Data & Behavioural Economics – NewMR WebinarColin Ho, IPSOS, 2016
Relative Impact On Overall Rating
Electronics (-47)
Unreliable (-79)
Electronics (+38)
Reliable (+48)
EMOTIONS
The Connection Between Big Data & Behavioural Economics – NewMR WebinarColin Ho, IPSOS, 2016
Thinking About Others
Family, Space
Good & Comfortable
Reliable, Practical, Economical
Like How it Drives
Design, Style, Quality
Beautiful, Luxurious
Love the Car
The Connection Between Big Data & Behavioural Economics – NewMR WebinarColin Ho, IPSOS, 2016
The Connection Between Big Data & Behavioural Economics – NewMR WebinarColin Ho, IPSOS, 2016
The Connection Between Big Data & Behavioural Economics – NewMR WebinarColin Ho, IPSOS, 2016
The Connection Between Big Data & Behavioural Economics – NewMR WebinarColin Ho, IPSOS, 2016
Summary
1
Big Data & Analytics
2
Negativity Bias
3
Emotions
The Connection Between Big Data & Behavioural Economics – NewMR WebinarColin Ho, IPSOS, 2016
[email protected] 7, 2016
Thank You!
The Connection Between Big Data & Behavioural Economics – NewMR WebinarColin Ho, IPSOS, 2016
Q & A
Ray PoynterThe Future Place
Colin HoIPSOS