the connected consumer –what they know before you walk in
DESCRIPTION
Steve Carroll, Head of Sales (Residential North) at REA Group presented at The Business Of Real Estate held on 1-3 September 2014. #rebiz14TRANSCRIPT
Agent Profiles - free service for all agents
Co-creation approach to develop product concepts
1.Blueprint Workshop 5. Action Planning
Workshop
3a. Online Pre-task
Questionnaire
3b. Co-Creation Workshops
3c. Online Post-Task
Questionnaire
4. Topline Debrief
2. In-Home Interviews
Find an Agent tool
Agent needs Vendor needs
Find an Agent tool aims to hit the sweetspot of mee5ng both Agent and Vendor needs
4
“I think it's a great idea. I use something similar on LinkedIn but having this accessible in a space dedicated for property would be advantageous. It can give prospective clients an opportunity to understand myself as a property professional in more depth”
Source: realestate.com.au Find an Agent research report January 2014
Overall agent response