the communication of life’s results: how to spread the world? simona bacchereti life programme...
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The Communication of LIFE’s results:how to spread the world?
Simona BACCHERETISimona BACCHERETI
LIFE Programme Communications Team LIFE Programme Communications Team
LIFE Nature Platform MeetingLIFE Nature Platform Meeting September 24-26, 2013 - Östersund, Sweden September 24-26, 2013 - Östersund, Sweden
LIFE BENEFICIARIES:•Talented•Expert •Very motivated
OFTEN GOOD RESULTS!
The roots of the matter
• You are already providing a significant contribution to the • protection of EU environment
• But you can do even more!
The roots of the matter
At project level:
- Improve participation of relevant stakeholders
- Share knowledge and experience
- Achieve synergies with other projects
- Promote yourself and your product
Why Communicate?
At a wider level:
To convey to the outside world:
- Information collected,
- Good (and bad!!) experiences
- Best practices
- Results and achievements
Why Communicate?
Overall:
- Avoid duplication of efforts - (resources are limited: why should we do twice the - same things?)
- Other people can benefit from your experience
- You can benefit from other people’s experience-
Why Communicate?
Questions to answer before starting:
1. What? The Message
2. Why? The Aim
3. To whom? The Audience
Building a communication strategy
• Traditional media• (one way communication):
• - Pubblications• - TV• - Radio• - Standard websites• -.....
• Social media• (enable dialogue):
• • - Facebook• - Twitter• - Blogs• - Linkedin• - .....•
4. How? The tools
Building a communication strategy
Now you are ready to spread the world!
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Building a communication strategy
But do not forget to monitor, evaluate, and adjust.
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LIFE11 INF/ES/000665 - Activa Red Natura 2000 Natura 2000: Connecting People with Biodiversity
Coordinator: Sociedad Española de Ornitología (SEO/BirdLife)Type of organisation: NGO-FoundationPartners: Agencia EFE, S.A.Duration: 03.09.2012 to 02.03.2017Budget: 2,155,453.00 € (1,075,801.00 € EU Contribution)
Main aim: to improve awareness of the Natura 2000 network in • Spain and contribute to the appreciation of its maintenance
The ‘butterfly campaign’:
Website: http://www.natura2000day.eu Facebook: https://www.facebook.com/ActivaNatura2000Twitter feed: https://twitter.com/ActivaRedNatura/
Coordinator: Environment Agency, UKType of organisation: Public enterprisePartners: River Restoration Centre, UK; Finnish Environment Institute; Italian River Restoration Centre; DLG Government Service for Land and Water Management, NL; Wetlands International, NLDuration: 01.09.2010 to 31.12.2013Budget: 1,794,567.00 € (872,753.00 € EU Contribution)Main aim: to address the gap of knowledge transfer, which is hindering the overall restoration effort
The RiverWiki: http://riverwiki.restorerivers.eu/wiki/index.php?title=Main_PageRivers by Design: http://www.restorerivers.eu/LinkClick.aspx?fileticket=Ct9u3qHmcKA%3d&tabid=2624
LIFE09 INF/UK/000032 – RESTORE RIVERS Engaging, Supporting and Transferring knOwledge for Restoration in Europe
LIFE07 NAT/P/000649 – Safe Islands for seabirds Initiating the restoration of seabird-driven
ecosystems in the Azores
Coordinator: Sociedades Portuguesa para o Estudo das AvesType of organisation: NGO-FoundationPartners: Câmara Municipal do Corvo, PT, Secretaria Regional do Ambiente e do Mar dos Açores, PT; RSPB, UKDuration: 01.01.2009 to 31.12.2012Budget: 1,057,761.00 € (507,118.00 € EU Contribution)
Main aim: to demonstrate the potential of, and to prepare for, the full restoration of habitats for seabirds on Corvo, the smallest of the nine uninhabited islands in the Azores
The blog: http://lifecorvo-en.blogspot.be/
Use the LIFE website
The section on Communications Tools:
Use the LIFE Communications Team !
• Send them: News Info on meetings, conferences and events Awards the project has won, etc. Photos (with captions and credits) Videos or DVDs Guidelines and recommendations Technical reports, manuals, etc.
To be uploaded on the LIFE website, LIFE projects database and e-library
Email: [email protected].: +32 (0)2 736.56.43
