the class of 2013 1991 is the year in which the newest members of our incoming class were born
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The Class of 2013
1991 is the year in which the newest members of our
incoming class were born
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What Happened in 1991?
• Comedy Central is launched on April 1st.
• Super Nintendo Entertainment system is released in the United States.
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What Happened in 1991?
• The Oscars best picture is The Silence of the Lambs.
• Also debuting in the movies: Terminator 2: Judgment Day and Beauty and the Beast.
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What Happened in 1991?
• Chicago Bulls win the NBA Playoffs which is the 1st in franchise history.
• New York Giants win the Super Bowl, 20-19 over the Buffalo Bills.
• Minnesota Twins win the World Series.
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What Happened in1991?
• The Jerry Springer Show premieres on September 30th.
• The most popular shows on TV are Blossom, Home Improvement and Roseanne.
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What Happened in 1991?
• On November 7th Basketball player Magic Johnson announces he tested positive for the virus that causes AIDS.
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What Happened in 1991?
• The Congress of the United States passes a resolution authorizing the use of military force to liberate Kuwait…which begins the Gulf War.
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What Happened in 1991?
• A Michigan court bars Dr. Jack Kevorkian from assisting in suicides.
• The collapse of the Soviet Union.
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What Happened in 1991?
• Exxon agrees to pay one billion for the clean up of the Exxon Valdez oil spill in Alaska.
• The Grammy’s best album is Another Day in Paradise by Phil Collins.
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What Happened in 1991?
• On March 3rd an amateur video captures the beating of Rodney King by LA Police Officers.
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What Happened in 1991?
• Michael Landon, from Bonanza and Little House on the Prairie dies.
• Jeffrey Dahmer is arrested after the remains of eleven men and boys are found.
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What Happened in 1991?
• A referendum in South Africa supports the creation of a new constitution for a multicultural society and Apartheid is dismantled.
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The Class of 2013 Mindset
• Harry Potter could be a classmate.
• Since they wore diapers, Karaoke machines have been driving people nuts at parties.
• GPS satellite navigation systems have been available.
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The Class of 2013 Mindset
• Gas stations have NEVER fixed flats, but most serve cappuccino.
• Electronic filing of tax returns has always been an option.
• IBM has never made typewriters.
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The Class of 2013 Mindset
• Their temperatures have always been confirmed in the ear.
• Clarence Thomas has always sat on the Supreme Court.
• All have had a relative or know about a friend’s relative who died comfortably at home with Hospice.
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The Class of 2013 Mindset
• There have always been Charter schools.
• Shampoo and conditioner have always been available in the same bottle.
• Living Wills have always been asked for at hospital check-ins.
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The Class of 2013 Mindset
• Employers have always been able to do credit checks on employees.
• Jay Leno has always been hosting The Tonight Show.
• The Green Bay Packers has always had the same quarterback…until last year
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The Class of 2013 Mindset
AND…
They have grown up with Coke and Pepsi in recycled plastic bottles.
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Millennial Generation-Echo Boomers
• Anyone born between 1982-1995
• Largest generation-nearly 80 million
• Overachieving, over managed, and very pressured.
• This is the generation that has long aimed to please. They want to please their parents, their friends, their teachers, their college administrators.
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Key Research on Echo Boomers
• Echo Boomers are a reflection of the sweeping changes in American life. They are the 1st to grow up with computers in the home and in a 500 channel TV universe.
• They are multi-taskers with cell phones, music downloads, Facebook, Instant Messaging and now Twitter.
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Key Research on Echo Boomers
• They are also the most diverse generation ever-35% are non-white, and the most tolerant, believing everyone should be part of the community.
• This is the smartest group of Americans at this age of any generation.
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Key Research on Echo Boomers
• Connected 24/7• 99% own a computer
• 97% own a cell phone• 92% have a Facebook profile
• 70% own an Ipod• 30% author a blog and 60% read blogs
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1st Time in History
All four generations are working together in a University setting
Veterans 66-84 37 million
Boomers 44-65 77 million
Gen. X 28-43 49 million
Millenials 18-27 80 million
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The Way Each Generation Sees the World
Veterans Boomers Gen-X Millenials
1. Practical Optimistic Skeptical Hopeful
2. Dedicated Driven BalancedImpatient
3. Hierachy Consensus Competence Team
4. In person Phone Email Text
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FOCUS 2009 Theme
“The little things CAN make a big difference”
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