the china gap
DESCRIPTION
A brief insight into the China Digital Marketing & Media Summit that took place on the 24th of October.TRANSCRIPT
The Rise of eCommerce &
mCommerce in China;
and the Opportunities for
Marketers
Chinese Consumers are Like No Other
Chinese Consumers are Like No Other
There are few places where China’s
differences are more obvious than eCommerce & mCommerce…
1. Scale & Growth
2. Third Party Sales Platforms2013 Q2 China B2C Online Shopping Revenue Share
3. Purchase Motivations
China was the source of 67% of counterfeit goods seized globally between 2008 and 2010
3. Purchase Motivations
have more
110cities inChinapeople than
Sydney
4. Integration with Websites & Social Media
brand38%awareness
purchase49%intent
on company websites
85% regularly share
experiencesonline shoppingonsocialmedia
5. Mobiles
18%of onlineshoppers in
China
shop via mobile
sales grew 181% in the Q1 2013
6. More Chinese Try before they Buy … Online
45%of Chinese
shoppers
visitastore
before buyingonline
So what does this mean for Marketers?
1. Increasingly Confident Chinese Consumers are Going Online for Info and Purchasing
62% of Chinesetravellers
want to travel independently
2. Chinese Consumers Aren’t Just Looking for Information on Search Engines
Advertising Revenue Q2 2013
3. Online Allows You to Reach the Masses
will live in‘smaller’cities by202075%of China’s 280 million affluent consumers
4. And Have The Masses Reach You
61%
SearchesforAustralian
property
of2013inChina
increased
in the first5 months
5. Your Money Goes Further Online
Plaza 66, Shanghai:
200m² shop
AU$1.08 million/year
+ fitout + 10-15% turnover rental
6. Authentic Brands are Thriving Online
47%of winedrinkers in
China
will buy wine
online by 2020
7. Online Allows you to be Nimble
Sales of facemasks
grew
in Jan 2013130%
8. Eggs Outside the Distributor/Agent Basket
Smart Marketing and Patience is Needed
In Conclusion
China Is Unique for Online Commerce:1. Scale & Growth
2. Third Party Sales Platforms
3. Purchase Motivations
4. Integration with Websites & Social Media
5. Mobiles
6. Chinese Try before they Buy
What it Means for Marketers1. Confident Chinese consumers are Online
2. Searching for Info not where you may think
3. The Masses can be Reached Online
4. And the Masses can Reach You
5. Money Goes Further
6. Authentic Brands Thrive
7. Online is Nimble
8. Less reliance on Distributors
Smart Marketing and Patience is Needed
For More Information
Please visit www.TheChinaGap.com