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The changing value chain Dr. Daniel WATZENIG VIRTUAL VEHICLE Research Center Graz, Austria <[email protected]> < Day 2 > Shared Economy – Automation and Electro-mobility

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Page 1: The changing value chain - Connected Automated Drivingconnectedautomateddriving.eu/wp-content/uploads/2017/03/Day2_B… · Source: Automotive revolution – perspective towards 2030,

The changing value chain

Dr. Daniel WATZENIG

VIRTUAL VEHICLE Research Center

Graz, Austria

<[email protected]>

< Day 2 >

Shared Economy – Automation and Electro-mobility

Page 2: The changing value chain - Connected Automated Drivingconnectedautomateddriving.eu/wp-content/uploads/2017/03/Day2_B… · Source: Automotive revolution – perspective towards 2030,

Four megatrends

• Electrification (xEV)

- Driven by mandated CO2 reductions

• Connectivity along with Security/Privacy

- Driven by making the car part of the Internet (SoS and IoT)

- Driven by increased connectivity and software content

• ADAS and Automated Driving (Autonomy)

- Driven by safety (“zero road fatalities”) and comfort

• Diverse Mobility

- Driven by the „digital natives“

Page 3: The changing value chain - Connected Automated Drivingconnectedautomateddriving.eu/wp-content/uploads/2017/03/Day2_B… · Source: Automotive revolution – perspective towards 2030,

High vs. low disruption scenario

Source: Automotive revolution – perspective towards 2030, McKinsey&Company, 2016

Page 4: The changing value chain - Connected Automated Drivingconnectedautomateddriving.eu/wp-content/uploads/2017/03/Day2_B… · Source: Automotive revolution – perspective towards 2030,

High vs. low disruption scenario

Source: Automotive revolution – perspective towards 2030, McKinsey&Company, 2016

Page 5: The changing value chain - Connected Automated Drivingconnectedautomateddriving.eu/wp-content/uploads/2017/03/Day2_B… · Source: Automotive revolution – perspective towards 2030,

Changes in mobility

Source: Automotive revolution – perspective towards 2030, McKinsey&Company, 2016

Page 6: The changing value chain - Connected Automated Drivingconnectedautomateddriving.eu/wp-content/uploads/2017/03/Day2_B… · Source: Automotive revolution – perspective towards 2030,

Changes in the supply chain

Source:Vision Systems Intelligence, 2016.

Page 7: The changing value chain - Connected Automated Drivingconnectedautomateddriving.eu/wp-content/uploads/2017/03/Day2_B… · Source: Automotive revolution – perspective towards 2030,

New entrants are focused

Source: Automotive revolution – perspective towards 2030, McKinsey&Company, 2016

Page 8: The changing value chain - Connected Automated Drivingconnectedautomateddriving.eu/wp-content/uploads/2017/03/Day2_B… · Source: Automotive revolution – perspective towards 2030,

Automated Driving (Springer, 2016)

Source:The state of today’s autonomous vehicle market, S. Somasegar and MadronaVenture Group, March 1, 2017..

• Editors: D. Watzenig, M. Horn

• Articles from Academia and Industry

• Industrial contributions from

BMW, Daimler, Volvo, Renault, Jaguar Landrover, VW, Skoda, AVL, Magna, Bosch US, NXP…

• Academic contributions from

TU Graz, Virtual Vehicle, TU Braunschweig, TU Darmstadt, KTH, Surrey University…

• European Initiatives and Projects

ERTRAC, ARTEMIS-IA, A3PS, SafeTRANS, Drive Me, AdaptIVe, ITS Corridor…

• eBook available via Springer / Amazon

• See http://www.springer.com[Source: Springer, 2016]