The CEO Cancer Gold StandardInnovative Partners for Change: Systems Change through Businesses as CCC Partners

John N. Dornan, Jr.Executive Director

CEO Roundtable on Cancer

CCC Workshop: From Ideas to Action: Making an Impact through Your CCC Coalition

• Risk Reduction1. Tobacco Use2. Nutrition3. Physical Activity

• Early Detection4. Prevention, Screening & Early Detection

• Quality Care5. Access to Quality Cancer Treatment &

Clinical Trials

The Gold Standard’s Five Pillars

•The second most common cause of death in the United States

•The leading cause of death among people aged 25 to 65

•Cancer is one of the top three categories of medical claims

•More people die from cancer every year around the world than AIDS,

tuberculosis and malaria combined.

The Business Case:Cancer is an epidemic affecting America’s workforce

commissioned Thomson Reuters and Emory University researchers in 2011 todescriptively measure the impact of adopting the CEO Cancer Gold Standard on the health and

health behaviors of the Johnson & Johnson population .

The Business Case:CEOs can make the difference

Favorable trends in key outcome metrics between 2004 and 2010 suggest that adopting programs aligned with the CEO Cancer Gold StandardTM provisions have had a favorable impact on the health of the Johnson

& Johnson population

Employers of Choice

125+

ACCREDITED EMPLOYERS

3,000,000+

LIVES COVERED

0

500,000

1,000,000

1,500,000

2,000,000

2,500,000

3,000,000

3,500,000

0

20

40

60

80

100

120

140

Lives Covered

Accredited Companies

Gold Standard Progress

The CEO Cancer Gold Standard

“The CEO Cancer Gold Standard is a powerful program that advances the elimination of cancer as a public health threat. But on a more personal level, it also is a boon to employees and their families. As such, I take great pride in the CEO Roundtable on Cancer that developed the Gold Standard and I urge businesses large and small, for-profit and not-for-profit, to embrace it. This is a marvelous example of America's corporate leadership at its golden best.”

George H. W. Bush41st President of the United StatesJanuary 23, 2008

http://www.cancergoldstandard.org/