It has been an exciting year for a number of reasons, andwith this last issue of The Celebration Journal, Bulgariwishes to thank all the people from all over the world whohave celebrated our 125th anniversary with us, and invitethem to continue together along a path that transcends thebounds of space and time. We would like to carry on the celebration of the“remarkable saga that spans epochs and internationalborders, tracing the course of that taste for innovation anddetail that has become an unmistakable style in its ownright”, to say it in the words of the curator of the

retrospective dedicated to Bulgari that was held this yearat the Palazzo delle Esposizioni in Rome, one of the largestsuch jewellery exhibitions ever staged. The initiative wasa great success, and continues to be. In the coming monthsthe exhibition will bring the history and glamour ofBulgari to several world capitals, allowing admirers fromother nations to know and appreciate the jewels, watchesand other precious objects created by Bulgari over morethan a century, the majority of which belong to privatecollectors and have therefore never been shown in public.This past year of celebration has also been distinguished

by the support of Bulgari and its customers for the“Rewrite the Future” campaign of Save the Children, theworld’s largest independent organization for the protectionand promotion of children’s rights. This important initiativeon behalf of the less fortunate has been, for Bulgari andits clients, a rewarding discovery of how compassion canbe translated into commitment and concrete results. During the course of the campaign, The CelebrationJournal has aimed to keep you informed not only of thegoals achieved by “Rewrite the Future” and by otherinitiatives in support of Save the Children, but ofeverything that might interest readers about Bulgari. Therehave been articles on the Greco-Roman origins of thebrand; on the extraordinary story and enduring values ofthe founder, Sotirio Bulgari; on the timeless icons and one-of-a-kind masterpieces of Bulgari production. The Journal

has introduced new variations on the classic collectionssuch as Parentesi and Serpenti, milestones of watchmakingsuch as the new Sotirio Bulgari line, and the latest in finelycrafted leather goods, skincare and accessories. In short,it has sought to communicate that unique philosophy ofexcellence that has always distinguished Bulgari designand production. So, after celebrating its first 125 years, Bulgari is aboutto complete its 126th. It has been a special year, amagnificent celebration of luxury, style and quality. Wehave shared with you our historical memory and ourunique way of seeing and doing things that underliesBulgari’s unmistakable contemporary glamour. As always,we remain passionately committed to our continuedsuccess, as well as to you, our esteemed clients.

THE FESTIVITIES CONTINUE

No. 6

The Celebration Journal20091884

Celebrating a special way of being

Rome, Castel Sant’Angelo: inauguration dinner for the Bulgari exhibition. The new Sotirio Bulgari watch in white gold: self-winding manufacture movement with annual calendar and 225° retrograde date display.View of the bridge to Castel Sant’Angelo, site of the celebrations for Bulgari’s 125th anniversary.

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The origins of Jasmin Noir, the “boisée” floral fragrance fromBulgari, are rooted in the Italian jeweller’s tradition of prestigeand luxury. Jasmin Noir is a sophisticated and captivatingcreation, the latest chapter in the fascinating history of classicBulgari fragrances. Jasmin Noir is an imaginary flower. Pure, tiny and delicate, itreleases a warm and sensual perfume at dusk, revealing ahypnotic and mysterious soul. At first scent, Jasmin Noirpresents the tenderness of gardenia petals and bubbly notesof green sap, then slips gently into the profound sensualityof Sambac jasmine. This combines unexpectedly with avelvety chord of satin almond and becomes the luminousand provocative heart of the fragrance, the mystery of anirresistible temptation composed of the deep and intense notesof precious woods and the warm tones of tonka beans.The black and gold of the flacon is the visual counterpart to thedepth and luminosity of elegant, unmistakable fragrance.Wonderfully sensual and feminine, Jasmin Noir eau de parfumand matching bath products blossom in the rich imagination ofthe woman for whom they were created.

BVLGARI: JEWELS BEYOND JEWELLERY

www.bulgari.com

2009

Jasmin Noir,the flower

of imagination

1884

For this and every holiday season, Bulgari Hotels&Resortsrepresent the possibility of an unforgettable experience in distinctBulgari style. The love of detail and quality that distinguishes allthings Bulgari combine with the art of hospitality andevocativeness of unique locations, selected and structured with aneye toward absolute excellence. The exterior and interior architecture of Bulgari Hotels&Resortsinterprets the contemporary Italian style to perfection, offering anew concept of luxury that forgoes ostentation in favour of thequest for the perfection of every detail, from the choice of therare and precious custom-designed upholstery of the furnishingsto a philosophy of service that is as attentive and respectful as itis discreet and personal. The restaurants and exclusive treatmentsoffered by the spas make every guest’s experience a genuinepleasure. Every aspect has been studied down to the last detail inorder to ensure that guests feel completely at their ease andthoroughly enjoy their stay: an approach founded on the Bulgariphilosophy of total quality.In the heart of Milan, just a short walk from the Brera quarterand the famous ‘golden fashion rectangle’, the elegant edifice ofthe first Bulgari Hotel overlooks an enchanting and unexpectedisland of green. Surrounded by a magnificent 4,000-square-metergarden, this beautiful hotel offers, in addition to an incomparablenatural setting, elegant facilities including a restaurant, a bar(with terrace and garden lounge, private dining room and fumoir)and an exclusive spa. The garden is a rich composition of forms,volumes and colours designed by trees, shrubs, lawns andflowers typical of historic Milanese and Lombardian villas, andconstitutes a natural extension of the adjacent Botanical Gardens,offering guests an oasis of relaxation and meditation in thevibrant heart of the city. Nevertheless, Bulgari Hotels&Resorts are not limited to bigcities, like the Bulgari Hotel in Milan or the Bulgari Restaurantsin Tokyo: for those who prefer a more exotic sophistication, theBulgari Resort in Bali provides an incomparable experience inone of the most beautiful places in the world. Perfectly integratedwith the landscape, the Resort is set in a natural and culturalcontext that leaves one breathless: perched on a 160-meter cliff,with a kilometre and a half of private beach and an adjacenttemple, the Bulgari Resort in Bali is one of the most glamorousand luxurious travel destinations imaginable, combining a respectfor local Balinese culture and style with the most elegant Italiandesign. The exquisite cuisine of its restaurants and peerlessstandards of service were developed in partnership with TheLuxury Group. Welcome to the dream.

Bulgari Hotels&Resorts:a total experience

View of the Indian Ocean from the Sangkar Restaurant at the Bulgari Resort in Bali.

Jasmin Noir perfume.

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“REWRITE THE FUTURE” TRAVELS THE WORLD

www.bulgari.com

20091884

In order to expand support for Save the Children’s“Rewrite the Future” campaign, an initiative that hasprofound implications for all of us, Bulgari has organizeda series of events in the world’s major cities. The “Rewritethe Future” campaign, whose supporters include a growingnumber of celebrities from the worlds of art, sport andentertainment, seeks to ensure a better future througheducation for children who live in areas of the world tornby war. To date, the campaign has significantly improvedthe lives of ten million of these children. High-profile events were organized over the past year –and there are still more to come – to present the collectionof high jewellery and horology designed expressly for thecharity auction scheduled for December 8th in New York.After its official public debut on May 20th, the collectiontravelled the world: Rome, Tokyo, Dubai, Hong Kong,Beijing, Sydney, Melbourne, and additional stops in theUS, Spain and the United Kingdom. These exclusiveevents served to show the world the absolute importance ofthe problems addressed by “Rewrite the Future”, as well asto demonstrate our ability to work together to contributein a concrete way to resolving these problems. Hundreds

of guests, including celebrities, clients and journalists,joined together in solidarity with a shared mission. Forsome of these events, such as the one at the Today ArtMuseum in Beijing, photographer Fabrizio Ferri shotportraits of the numerous local celebrities who have comeout in support of the initiative. The jewellery and watchcollection travelled along with a line of silver jewelscreated specially for “Rewrite the Future”, on sale for 290euros, 50 of which go directly to this most worthycampaign. During the recent 66th Venice Film Festival, many starswore the jewels and watches that will go on auction atChristie’s New York on December 8th, Bulgari’s ultimatecontribution to the campaign – an auction that willhopefully become a competition of generosity among theparticipants. The value of the Bulgari creations destinedfor the auction block is estimated at around 3 millioneuros: eighteen one-of-a-kind masterpieces of highjewellery, created exclusively for this event, each of themthe maximum expression of the style, quality and attentionto detail that have always characterized Bulgari’s creationsand the values of the people who wear them.

Events in supportof Save the Children

The event organised for Save the Children in Sydney, Australia (photo Belinda Rolland).

The Save the Children room, installed at the Palazzo delle Esposizioni in Rome for the inauguration of the exhibition.

66th Venice Film Festival: Matt Damon with a Sotirio Bulgari watch and the ring created for Save the Children.

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To strengthen its support for Save the Children (see theprevious page for details), on December 8th, 2009, Bulgariwill put up for auction at Christie’s New York anextraordinary collection: eleven pieces of high jewelleryand seven masterpieces of the watchmaker’s art, theproceeds from which will go entirely to the international“Rewrite the Future” campaign, whose goal is to ensure aquality education to millions of children living in warzones. The jewels and watches that comprise the collection,created expressly for the auction, reflect Bulgari’sdistinctive taste, attention to detail and commitment toquality. The sense of volume, the love of linear andsymmetrical forms, the references to art and architecture –all of these combine to create a stylistically cohesive andunmistakable collection. Many of the motifs – the ancientcoins mounted on gold jewels, the bejewelled serpent,the unusual combinations of colours and materials, thegenerous use of cabochon-cut coloured stone – havebecome Bulgari icons over the years. It is difficult to capture in words just how spectacular thesejewels and watches are, which is why we invite you to viewthe collection online at BVLGARI.COM. It starts with anecklace of coloured sapphires and diamonds of suchsumptuous splendour as to recall the royal jewellery ofancient Egypt. The variety and harmony of the colours andgems make it a magnificent example of Bulgari style. Nextis a gorgeous “carpet” bracelet with cushion-cut sapphiresof different colours, the contours of which are definedby a sequence of decorative elements in yellow gold,illuminated by a pavé of diamonds. Another noteworthypiece is a ring designed around a purple cabochon-cut starsapphire with an overall weight of 60 carats, as rare as it isseductive, with two trapezoidal diamonds on each flank ofthe white gold setting. Linear design and extraordinarycraftsmanship characterize the spectacular necklace inwhite gold and diamonds, worn by Gisele Bündchen ina famous ad campaign by Fabrizio Ferri for the Luceacollection. Then there is the elegant necklace and earringsset decorated with diamonds and red spinels exceptionalfor their colour, size and purity, mounted on white gold.Next is a precious sautoir in yellow gold consisting ofa long gourmette chain graced by seven large silvercoins, but not just any coins: these are extremely ancientMacedonian tetradrams depicting Alexander the Great,Zeus and Heracles. The collection also includes a cocktailring inspired by the classic Parentesi motif, wherein a large,faceted rubellite tourmaline is inserted into a claw prongsetting in the form of stylised parentheses. The jewellerycollection concludes with three variations on the serpentbracelet: flexible and sinuous triple spirals in pink andyellow gold, decorated with polychrome enamel, onyx,coral and diamonds. The collection also includes seven pieces of the finestwatchmaking, fruit of the union of innovative design andtechnical excellence, some of which are distinguishedby special engravings that celebrate Bulgari’s 125th

anniversary. The watch collection starts with two versionsof the Sotirio Bulgari Quantième Annuel in white and pinkgold, featuring a retrograde date display and an automaticmanufacture movement composed of 360 separatecomponents. Next is the Assioma MulticomplicationSquelette, with platinum case, skeletised dial, tourbillon,perpetual calendar and GMT indicator for a second timezone. This is by far the most valuable and sophisticatedtimepiece in the Assioma line, of which there exist only25 numbered exemplars, the model on auction beingnumber 1. Then come two versions of the Diagono for

men, inspired by Myron’s Discobulus: a Diagono Caliber303 in steel with a white gold bezel and three-level dial,and a Diagono Phases de Lune with a pink gold case,lunar phase indicator and transparent caseback. Fromthe collection of the same name, but in this case for thesophisticated and self-assured woman is the Assioma Din white gold, with case, dial and bracelet studded withbrilliant-cut diamonds. The last timepiece is an extremelyprecious Astrale with a white gold case encrusted with86 brilliant-cut and pavé-cut diamonds, while the dialsparkles with fully 177 pavé-cut diamonds.So let us all continue to celebrate the past and Rewrite theFuture, on December 8th, 2009, in New York.

AUCTIONING THE FUTURE

www.bulgari.com

2009

Bulgari and Christie’s:working together fortoday’s children and

tomorrow’s world

1884

A selection of the jewels created for the auction.

The collection that will be put up for auction includes 7 masterpieces of fine watchmaking.

A spectacular yellow gold necklace with 169 sapphires and brilliant-cut diamonds, to be auctioned in New York.

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