the case for learning to code - forbes

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3/7/2014 The Case For Learning To Code - Forbes http://www.forbes.com/sites/85broads/2014/03/05/the-case-for-learning-to-code/?utm_content=bufferc029c&utm_medium=social&utm_source=facebook.com&ut… 1/5 12 Stocks to BUY for 2014 Help | Sign up | Log in Most Read on Forbes The author is a Forbes contributor. The opinions expressed are those of the writer. FORBESWOMAN | 3/05/2014 @ 12:16PM | 2,408 views The Case For Learning To Code By Shannon Edwards I was having lunch with a highly respected tech industry 50-something friend who was pondering her next career move. Between bites of arugula she told me that ‘in the meantime,’ between advising start-ups and beginning her own business , she was going to learn to code. Okay, I thought, of course someone so cutting edge would be pushing the boundaries of learning. Then two days later, a well-heeled corporate finance advisory firm partner told me, between sips of espresso, that he too would be learning to code the next week. Now I was sure something was happening… I actually started feeling the momentum last year as a friend excitedly signed her girls up to a kids ‘coding camp.’ The idea that children would find coding fun and start building it into their daily learning gave me so much hope for what my daughters might accomplish. While coding ‘boot camps’ have become readily available, they have historically been geared toward those who want a job in the technology industry. What’s different about this new ‘generation’ of computer science enthusiasts is that they include bankers, marketers and business entrepreneurs who just want to learn for the sake of learning. Why with the endless requirements of our 24/7 lives and multiple devices that already take up too much time and space would we care to tackle the mysteries of ‘coding’? Well, think about this: many of us GenX and Baby Boomer executives have seen the twilight or ‘mid- light’ of our careers dedicated to the blossoming dominance of technology but often with just one eye open to it all. We began our careers briefly befuddled by things like ‘email’ to later confront the reality of managing functional areas we didn’t start our careers doing ourselves. For instance, I know many a Chief Marketing Officer who squirms at their inability to fully grasp the nuances of online marketing. And how many CEO’s are self-professed luddites? NEWS People Places Companies 85 Broads Contributor Follow (317) We are a global women’s network whose mission is to generate exceptional professional and social value for its members. Through regional events and our online, password-protected community, members engage in a rapid, high- powered exchange of ideas and information which is what makes 85 Broads unique. Find out more: www.85broads.com 85 BROADS’ POPULAR POSTS Follow (317) 85 Broads, Contributor Leadership Lessons From 'Animal House' + show more How The Western Press Is Getting It Terribly Wrong In Ukraine +101,532 views Nintendo Is Beating Microsoft In Video Game Hardware Sales +59,640 views Top 100 Inspirational Quotes +46,513 views 'Marvel's Agents of S.H.I.E.L.D.' Is About To Become The Show Everyone Wanted It To Be +38,613 views Harley-Davidson Rolls Out Its Lightweight And Three-Wheeled Motorcycles In Japan +38,154 views Comment Now Follow Comments

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Page 1: The Case for Learning to Code - Forbes

3/7/2014 The Case For Learning To Code - Forbes

http://www.forbes.com/sites/85broads/2014/03/05/the-case-for-learning-to-code/?utm_content=bufferc029c&utm_medium=social&utm_source=facebook.com&ut… 1/5

12 Stocks to BUY for 2014 Help|Sign up|Log in

Most Read on Forbes

The author is a Forbes contributor. The opinions

expressed are those of the w riter.

FO R BESW O MAN | 3/05/2014 @ 12:16PM | 2,408 views

The Case For Learning To Code

By Shannon Edwards

I was having lunch with a highly respected tech industry 50-something friend

who was pondering her next career move. Between bites of arugula she told

me that ‘in the meantime,’ between advising start-ups and beginning her own

business, she was going to learn to code. Okay, I thought, of course someone

so cutting edge would be pushing the boundaries of learning. Then two days

later, a well-heeled corporate finance advisory firm partner told me, between

sips of espresso, that he too would be learning to code the next week. Now I

was sure something was happening…

I actually started feeling the momentum last year as a friend excitedly signed

her girls up to a kids ‘coding camp.’ The idea that children would find coding

fun and start building it into their daily learning gave me so much hope for

what my daughters might accomplish.

While coding ‘boot camps’ have become readily available, they have

historically been geared toward those who want a job in the technology

industry. What’s different about this new ‘generation’ of computer science

enthusiasts is that they include bankers, marketers and business

entrepreneurs who just want to learn for the sake of learning.

Why with the endless requirements of our 24/7 lives and multiple devices that

already take up too much time and space would we care to tackle the

mysteries of ‘coding’?

Well, think about this: many of us GenX and Baby

Boomer executives have seen the twilight or ‘mid-

light’ of our careers dedicated to the blossoming

dominance of technology but often with just one

eye open to it all. We began our careers briefly

befuddled by things like ‘email’ to later confront the

reality of managing functional areas we didn’t start

our careers doing ourselves. For instance, I know

many a Chief Marketing Officer who squirms at

their inability to fully grasp the nuances of online

marketing. And how many CEO’s are self-professed

luddites?

NEWS People Places Companies

85 Broads

Contributor

Follow (317)

We are a global women’s network whose mission

is to generate exceptional professional and

social value for its members. Through regional

events and our online, password-protected

community , members engage in a rapid, high-

powered exchange of ideas and information

which is what makes 85 Broads unique. Find out

more: www.85broads.com

8 5 BR O A DS ’ P O P U L A R P O S T S

Follow (317)

85 Broads, Contributor

LeadershipLessons From'Animal House'

+ show more

How The Western Press Is Getting It

Terribly Wrong In Ukraine +101,532 views

Nintendo Is Beating Microsoft In Video

Game Hardware Sales +59,640 views

Top 100 Inspirational Quotes

+46,513 views

'Marvel's Agents of S.H.I.E.L.D.' Is

About To Become The Show Everyone

Wanted It To Be +38,613 views

Harley-Davidson Rolls Out Its

Lightweight And Three-Wheeled

Motorcycles In Japan +38,154 views

Comment Now Follow Comments

Page 2: The Case for Learning to Code - Forbes

3/7/2014 The Case For Learning To Code - Forbes

http://www.forbes.com/sites/85broads/2014/03/05/the-case-for-learning-to-code/?utm_content=bufferc029c&utm_medium=social&utm_source=facebook.com&ut… 2/5

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Unfortunately what we are seeing is not just an age

or generation issue, but something more

disconcerting: the complete acceptance of coding as

the purview of young Mark Zuckerberg-types. Need

an app created, ‘I know this young guy,’ is a

common refrain. Can’t figure out WordPress, well

there is ‘this agency,’ I often hear. One of my clients

said that if he never saw another ‘hip, red-rimmed

glasses guy’ purposely explaining technology in

terms to confuse him, it would be too soon.

So why do we accept this? Just because we aren’t in

formal schooling anymore does not mean we should

accept that the language of technology is beyond

our grip.

How to get started? There is a growing movement

and a whole host of resources to get you to a simple

level of coding competency.

Try a one-day course. Decoded, with locations in

London and New York and ‘pop up’ courses available around the world, is a

great example of the movement toward ‘demystifying the digital world’ with

no bias of judgment around industry or level of proficiency. A one-day course

is enough to build your own app.

Make small commitments of time. Instead of de-stressing with a game of

Angry Birds on your Iphone why not get started on your own fun, quirky

HTML and CSS project via Codeacadamy. The site offers quick, easy and time-

sensitive learning projects (e.g., ‘build your own solar system in 30 minutes’).

There is a large community that you can interact with as well.

Take an online course. Online learning overall has not only become easier

to access you can do it at your own pace and often for free. I’m a fan of

Udacity; a great way to learn from home on a range of topics, including

computer science. You can start with an intro to programming course and do

it at your own pace at home, work, or on the go.

The key is that right now there are online and offline resources to guide us

into this new frontier without judgment. Female, male, young, mid-career,

near retirement; in any industry or locale, everyone needs to learn the

language of technology and the time has come for us to get started.

Shannon Edwards is an experienced marketing and business development

veteran with 20 years of experience across a range of industries and

geographies. She currently runs her own digital consultancy, Crystalline

Strategy, focused on helping online companies in growth or turnaround

mode. Shannon is regarded as an online shopping expert regularly

contributing to television and radio having appeared on CNN Worldwide,

BBC Breakfast, BBC News, Reuters International Business TV, MSNBC, Fox

News National, The View; as well as, numerous radio stations across the

world. Shannon is a Fellow of the The RSA (Royal Society for the

Encouragement of Arts, Manufactures and Commerce); and was number 16

on The UK Independent’s Online Fashion 100 list.

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Page 3: The Case for Learning to Code - Forbes

3/7/2014 The Case For Learning To Code - Forbes

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Page 5: The Case for Learning to Code - Forbes

3/7/2014 The Case For Learning To Code - Forbes

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