the but and what if of authorship and author rank
DESCRIPTION
Addressing concerns, answering questions and debunking myths around Google Authorship and Author Rank, all of which might be preventing you from implementing and getting value from this program.TRANSCRIPT
The But and What If of Authorship &
Author RankPresented at SMX West 2013
By AJ KohnOwner, Blind Five Year Old
@ajkohn
Blind Five Year Old | @ajkohn
Buts …
buts everywhere.
Blind Five Year Old | @ajkohn
What if …
Can anyone be an author?
Blind Five Year Old | @ajkohnYes. Fetch as Googlebot to speed things up.
Does old content qualify?
Blind Five Year Old | @ajkohnAbsolutely!
Can any content be authored?
Blind Five Year Old | @ajkohnNo.
What about ghostwriters?
Blind Five Year Old | @ajkohnSure, but at what cost?
But do I have to?
Blind Five Year Old | @ajkohnBut do I have to have a website?
Keep calm
and stop whining
Can you have co-authors?
Blind Five Year Old | @ajkohnNot yet.
What happens if an author leaves?
Blind Five Year Old | @ajkohn
You are all jerks.
Keep authorship intact when possible.
Can you change authors?
Blind Five Year Old | @ajkohnSorta, kinda.
What does Authorship really
do exactly?
Blind Five Year Old | @ajkohnAuthorship snippet is a CTR magnet.
Blind Five Year Old | @ajkohnAuthorship bounce back bonus links!
Blind Five Year Old | @ajkohnAuthor search.
How do I know if Authorship is
working?
Blind Five Year Old | @ajkohnAuthor stats in Google Webmaster Tools
Blind Five Year Old | @ajkohnYou might get a welcome letter.
Blind Five Year Old | @ajkohnhttp://bit.ly/authorbookmarklet
Blind Five Year Old | @ajkohnBe very, very careful.
Blind Five Year Old | @ajkohnAuthorship is very brittle.
What about Bing?
Blind Five Year Old | @ajkohnMeh.
Blind Five Year Old | @ajkohnHand-picked by Bing (using Klout?)
What is Author Rank?
Blind Five Year Old | @ajkohn
Authorship is not the same as Author Rank
Blind Five Year Old | @ajkohnhttp://bit.ly/authorrank
What makes you think Author Rank
will happen?
Blind Five Year Old | @ajkohn
Highlight Authors
Rank Search Results
http://bit.ly/authorshiplaunch
Seriously, it says it right here in the launch announcement!
Blind Five Year Old | @ajkohn
Within search results, information tied to verified online profiles will be ranked higher than content without such verification, which will result in most users naturally clicking on the top (verified) results. The true cost of remaining anonymous, then, might be irrelevance.” – Eric Schmidt
What about anonymity?
Blind Five Year Old | @ajkohn
United URLs of Google
What about brands?
Blind Five Year Old | @ajkohn
@ing someone from a brand page might have an impact
Whispers outside of rel=publisher
What if Author Rank never happens?
Blind Five Year Old | @ajkohnPersonal branding and CTR alone are enough.
TL;DL
Blind Five Year Old | @ajkohn
If ‘ifs’ and ‘buts’ were candy and nuts, we'd all have a merry Christmas
