hybrid authorship

Hybrid authorsand the rise of

the author entrepreneur

with Joanna Penn@thecreativepenn

Tuesday, 1 October 13

J.F.Penn - Author The Creative Penn Ltd

Over 65,000 copies soldRepresented by Irene Goodman Agency NYC

* Multimedia courses

* Non-fiction

* Live workshops/ speaking

* Consulting

Left day-job as IT consultant in Sept 2011. Tuesday, 1 October 13

2008 ...


* publishing professionally * publishing globally* being and loved by readers and selling books* running a small business and making good money!

Going beyond self-publishing to being an independent author

An entrepreneur creates something of value out of nothing


Self-publishing ebooks & POD is now a positive choice for many.

Mainstream in US & (almost) UK


* Quicker time to market. For sale 24 hours after upload to Amazon, paid 60 days after the end of the month.

* Higher royalties but it’s not a get-rich-quick scheme & sales could be lower. 70 - 85% indie vs ~15% trad. Transparent reporting.

* Total creative control over content & design. Doesn’t have to be a ‘commercial’ prospect

* Sell by any means, in any global market as you retain the rights

* Niche markets perfect as you can price higher

* Get into the game! Test the market and then approach a publisher with evidence of sales. Jump the slush-pile to agents & publishers


7

Hybrid Model. It’s not an either-or choice anymore

* Decide PER PROJECT which might be the best

route for your book. Empowerment of the author as the centre of

the model.

* A third of traditionally published authors are

interested in self-publishing their next book,

according to a 2013 survey from Digital Book

World and Writer’s Digest.

Hugh Howey: Indie author: $150,000 per month in ebook sales. Sold print rights only to Simon &

Schuster. Film rights optioned by

Ridley Scott.Latest ‘Dust’ debuted in NY Times bestsellers

Bella Andre: 7 figure print only deal


Finished, edited manuscript

Ebook edition: Scrivener, KDP, Kobo, Smashwords, ePubli,

BookBaby

Print edition: Createspace,

LightningSource, Ingram Spark

Audio edition: ... just starting to take

off

The magic of publishing

Use of professional editors, designers & formattersTuesday, 1 October 13

9

Exploiting audio rights and possibilities * Use ACX.com to submit book to marketplace and work with narrators and producers

* Upfront payment OR/ JV royalty split

* US only right now - I go through a small press in US - but 2014?

* Audio growth market w/ commuter market and smart phone saturation & better bandwidth + podcast boom + young market




BookBaby



Audio edition: ACX, Audible, iTunes


Use of professional editors, designers & formatters

Country markets

(territory)

X


English speakers: USA - 260m India - 125mPakistan - 88m Nigeria - 79mPhilippines - 76mUK - 59m Canada - 17m

+ Australia, NZ, South Africa, China ...

+ more globally ...




BookBaby



Audio edition: ACX, Audible, iTunes


Use of professional editors, designers & formatters

Country markets

(territory)

by language

X

X


* Growing freelance translation market. Many ex-trad-pub pros wanting a better deal + will help

with marketing locally

* Upfront or JV deals for % royalty

* PubMatch.com for deals* Freelance IP lawyers for

contracts* Indies interested in sales,

especially print

Translation markets for indie authors


What do savvy indies still want from agents/publishers?

* Partnership and working together - collaborative. Mutual

benefit.

* Print only deals and print distribution

* Niche market sales & expertise

* Marketing - to buyers

* Prizes, kudos, prestige


www.JFPenn.comwww.TheCreativePenn.com

It’s an exciting time to be in this changing publishing

eco-system!


http://www.JFPenn.com




hybrid authorship

Education