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The Business SchoolA vibrant knowledge exchange community

Postgraduate & Doctoral Study

www.bournemouth.ac.uk/business

2 The Business School

e pride ourselves on our student-centred approach to teaching and learning,

drawing upon our international expertise in education and research to deliver innovative, cutting-edge approaches to all of our activities.

The School’s Vision and Mission are: ‘The combination of inspirational teaching, world-class research and the latest thinking in the professions which creates a continuous and fruitful exchange of knowledge that stimulates new ideas, learning and thought leadership’ and ‘to prepare our graduates for work as socially responsible professionals in the 21st century’. The evidence of this in practice, is highlighted below:

• 85% of our Master’s graduates were employed or in study six months after graduating (Destination of Leavers from Higher Education, 2012/13)

• Our finance and management Master’s courses offer the opportunity for an industrial placement that both evidences theory in practice and prepares our students of a career in their chosen discipline

• Students’ learning will be informed by the needs of the global economy and of enterprise and research

• Our courses will emphasise ethical and corporate social responsibilities.

A powerful academic research culture keeps the school relevant, informs course development and benefits the business community locally, nationally and internationally. Our consultancy to business has aided the profitability and market position of many of the organisations with which we work.

We look forward to you being part of our exceptional community. co

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nts

Professor Keith Wilkes(Interim) Dean of The Business School

Message from

contents

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03 . . . . . . . Education in the School

04 . . . . . . . Academic departments

07 . . . . . . . Hear from our students

08 . . . . . . . Spotlight on the MBA

10 . . . . . . . The Professoriate

11 . . . . . . . Research in the Business School

16 . . . . . . . Doctoral study

18 . . . . . . . In the news

19 . . . . . . . Student and staff achievements

www.bournemouth.ac.uk/business 3The Business School

ur courses have been designed with the demands of today’s global business climate

in mind. This unique environment, combined with our courses and expert academics, will give you a first-class student experience. It is more than graduating with a certificate; it’s about gaining real prospects for working at top firms around the world. In addition, our finance and management postgraduate students have a placement opportunity for up to three months.

A new course portfolioThe Business School has a history of innovative degree programmes. We had the UK’s first degree in Financial Services and the first in Taxation. We have recently reviewed all our Master’s courses ensuring our portfolio is up to date, and continues to meet the changing demands of the region and the national and international market.

Top-rated learning opportunitiesBournemouth University has recently achieved a ‘commended’ judgement for the quality of our student learning opportunities from the Quality Assurance Agency for Higher Education (QAA). This is the first time the judgement of commended for this category, the highest award possible, has been given to any university.

Global perspectiveThe Business School is truly global, evidenced not only in the internationally focused curriculum, but also in the globally diverse faculty employed

by the school and the international nature of our students. Students from 50 different countries are currently studying on our range of postgraduate courses.

The end result is the success of our graduates and researchers, who hold key positions in global companies such as JP Morgan, KPMG, IBM, Barclays, Mazars, PricewaterhouseCoopers and Bond Pearce, very finance-focused businesses as well as public sector organisations.

Dedicated international student supportOur Business School recognises that our students come from very different educational backgrounds, so we have a dedicated International Academic Support Officer to help our students to adapt to the UK Higher Education system.

We provide a full introduction and continuous support throughout your course of study as to what is expected, including how to write in an academic style, how to give presentations and how to write professional reports, among other topics.

You will be assessed by a series of tasks including group reports, presentations, individual reports and examinations. Our International Academic Support Officer is always available to work with students individually or in groups to help you achieve the best possible grades.

Education in the SchoolO

4 The Business School 2015-2016

bournemouth.ac.uk/business

The Business School

he Human Resources & Organisational Behaviour Department is a

multidisciplinary group undertaking teaching, research and enterprise activity. We have strong links with the Chartered Institute of Personnel and Development (CIPD) and the Association for Management Education and Development (AMED).

Our research includes public service motivation, employee engagement and performance, leadership practice and development, teams, change management, gender and identity at work, agent-based models of social agency, socially distributed cognition, critical management, and corporate social responsibility. Our staff are actively engaged with the European Academy of Management and the British Academy of Management, annually presenting and chairing conference

sessions and leading special interest groups. The group has also been successful in gaining BU doctoral scholarships in order to enhance the research community in the department.

The department provides educational expertise for human resource management (HRM) and organisational behaviour (OB) areas at all levels across the undergraduate and postgraduate management framework and delivers short courses for practitioners, including a growing portfolio in the key area of Leadership. We also offer a CIPD-approved MSc Professional Development (Human Resource Management) for those currently working in the profession. All our educational and professional development activities are designed to make a significant contribution towards the enhancement of HRM & OB practice in organisations.

Academic departments

The Business School is comprised of four departments:

• Human Resources & Organisational Behaviour

• Strategy & Marketing

• Law

• Accounting, Finance & Economics

Human Resources & Organisational Behaviour

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www.bournemouth.ac.uk/business The Business School

The Strategy & Marketing Department is the largest department within the Business School and consists of over 30 permanent staff from a variety of backgrounds in terms of experience, education and geography.

Our research ensures our courses are contemporary and highly regarded, covering strategy, operations management, project management, entrepreneurship and marketing. At postgraduate level we have a new revised portfolio of courses including two new courses – MSc Consumer Behaviour and MSc Innovation Management & Entrepreneurship.

A recent highlight for the department was hosting the Academy of Marketing conference in July 2014 where we saw over 350 academics from across the world visit Bournemouth to present their research. Earlier in the year, Dr

Kooli and Dr Bolat hosted a business-to-business marketing colloquium funded by Santander. Both events epitomise the strengths the department has in marketing (particularly consumer behaviour), and management, especially networks, innovation and entrepreneurship. Indeed, it is these two themes that unite our achievements. For example, funding was secured by Professor Memery and Dr Birch to research stakeholder perception of UK fish farming and Professor Patton and Mr Huynh for work on entrepreneurship and equity crowdfunding – details of the many other research projects can be found elsewhere in this publication.

Strategy & Marketing

5

Our law graduates are highly sought after due to our well-recognised reputation within the legal profession. We offer non-law graduates the opportunity to complete the first stage of training approved by the law professional bodies through our Graduate Diploma in Law. We also offer the Legal Practice Course (LPC) – the second stage of professional legal training to become a solicitor.

We are one of only a few centres to offer an accredited Postgraduate Certificate in Intellectual Property Law, which has been developed in collaboration with the Institute of Trade Mark Attorneys (ITMA) and the Joint Examination Board of the Chartered Institute of Patent Agents (CIPA). They provide exemptions from the foundation level examinations for qualification as a Patent Attorney in the UK and the Postgraduate Certificate is accredited by the Intellectual Property Regulation Board (IPReg).

Centre for Intellectual Property Policy & Management The renowned Centre for Intellectual Property Policy & Management (CIPPM) has an international reputation for its innovative policy research and its consultancy projects, in particular in the fields of creative industries and emerging technologies. Project funding has come from AHRC, Arts Council, Leverhulme Trust, ESRC, European Commission, European Patent Office, Social Science Research Council (NY), UK Cabinet Office and the UK Patent Office. In addition, our staff have produced high-profile research including work with the German, British and Swedish MoD and NATO.

As well as being a leading institution for postgraduate study in intellectual property, we have extensive expertise in commercial law, international tax law and international public law and offer LLM courses within these areas. All our postgraduate students are offered the opportunity to get involved in our research at BU.

The Accounting, Finance & Economics Department has an expanding team of dynamic educators and researchers from around the world. This diversity manifests itself in a team characterised by skills in research, which is published in highly

regarded academic publications, knowledge transfer activities in partnership with businesses, professional/practitioner experience in finance and sound, education credentials.

We also have long-standing relationships with professional bodies, including JP Morgan, Santander and the Chartered Institute for Securities & Investment.

In fact, we have introduced our ‘Partners in Accounting & Finance’ scheme, which involves ten organisations with which particularly strong links exist. We proudly recognise these organisations as our strategic partners in learning. The department is very well positioned to ensure that courses are relevant and practically useful in order to enhance the employability of our students.

We offer specialist postgraduate Master’s degrees in finance, economics and risk management.

Academic departments continued

Law

Accounting, Finance & Economics


Why did you choose your Master’s degree in Finance & Risk Management at BU?My previous studies and internship in a syndicate team at a German investment bank led to my motivation to continue my studies in the field of finance. BU gave me a confident impression from the outset. The administration process from the initial point of applying up to induction outperformed any other university in England which I researched.

What are the highlights of your study experience so far?I met my wife at BU, which is by far my best experience! Besides this, I was surprised how seamlessly the experienced teaching staff navigated the wide range of international students to create a group identity which I have not seen during my previous studies.

You are currently working for Societe Generale. How did this opportunity come about as part of your studies? I started applying for trainee positions in London during the second semester of my course. My previous internship in a syndicate team in Frankfurt played a significant role in me being considered. After going through the usual application process and interviews, I was offered a position in three teams: loan sales; structured finance and leveraged finance, all within the syndicate Europe team in London. The trainee programme at Societe Generale is a full-time, paid and flexible programme. I therefore decided to postpone my Master’s dissertation after finishing my second semester at BU in order to undertake the trainee programme.

Has your course helped you in your current role at Societe Generale?Yes, definitely! Especially the unit in Financial Reporting & Analysis as this has taught me how to analyse financial reports of companies and has given me great insight into a wide range of ratios and regulations by applying relevant practical examples.


How will your work experience help you to complete the remainder of your course at BU?I am currently writing up my Master’s dissertation. The topic is directly linked with my daily work at Societe Generale which provides me with a unique opportunity to access a wide set of databases and gain technical insight from my experienced team members.

What do you intend to do upon completion of your Master’s degree?I hope to start working as an analyst in capital markets or in one of the origination teams in London’s investment banking sector.

How would you sum up your experience of BU so far?BU is a great university and studying here has been one of the best times of my life. It helped me to progress and strengthen my technical skillset within my field of study, but it also helped me to develop and mature personally. The great study environment in Bournemouth together with the wide range of facilities are the perfect starting point for every young and passionate student.

Florian Pyttel from

Germany is currently

studying MSc Finance &

Risk Management at BU.

Florian Pyttel


Spotlight on the MBA

he Bournemouth MBA covers a diverse range of specialisms, delivered by

industry experts. Our MBA is constantly evolving to ensure it remains at the forefront of change and advancement in all sectors and provides a perfect fit for you and your career development.

We also offer the opportunity to undertake a short internship, enabling you to add practical context to your learning experience.

A core programme provides comprehensive knowledge and skills in business and management, before extending into one of several specialisms:

• Advanced Marketing

• Business in New Media Environments

• Business Law & Intellectual Property

• Entrepreneurial Management

• Financial Services

• Industrial Economics.

Live case study with Jaluch Ltd As part of the Performance Management unit, a group of MBA students worked with the managing director of an HR and training consultancy, Jaluch, to explore how it could improve the strategic performance of its new product line ‘Bags of Learning’. The students undertook a comprehensive analysis of the current position of the company with specific emphasis on the performance of the product and developed a set of strategic recommendations on how to improve its product-related strategic performance and enable Jaluch to achieve its long-term objectives.

Employer testimonialThis was a fascinating process that resulted in different groups of students taking quite different approaches to our current business challenge. Lots of ideas were generated by the students, and a number of recommendations have been implemented, resulting in us making some significant and very positive changes to the marketing and communication of our training products. At Jaluch we hope the experience of working with a real challenge has provided the students with some valuable insights and learning.

Helen Jamieson – Managing Director, Jaluch Ltd

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TConsultancy projects

SiemensAs part of their consultancy project, a group of MBA students worked with Siemens, a German multinational engineering and electronics company, to develop a clear marketing framework and propose innovative ways on how the company can better interact with employees and increase the digital footprint. Siemens utilises a plethora of digital tools to communicate and engage with employees internally. However, currently, Siemens does not have a structured framework or blueprint specifying how these digital tools can be used to engage with employees.

he MBA offers the opportunity for students to complete either a

consultancy project or a research project for their final assessment.

Solace GlobalA group of MBA students conducted a strategic analysis of Solace Global, a private maritime security company, based in Poole. The aim of their analysis was to validate the company’s draft corporate strategy/marketing plan, conduct extensive external/internal market analysis, and develop their own set of strategic options and recommendations.

The students’ success shows how a group of international students from four different countries (Thailand, USA, China and the UK) with various cultural dimensions can combine their different skills to form an effective team and produce a successful ‘real’ consultancy project, not only benefitting their employability but also the future success of Solace Global.

Employer testimonialWe have been very impressed with their commitment, challenge, motivation and outputs over the past few months. Ours is not an easy industry to understand and the dynamism of an SME in this sector has its own challenges when assessing strategic direction and option. They have been very agile moving between tactical and strategic thinking and have created a well-packaged, robust and insightful report.

David Eaton-Jones - Commercial Director, Solace Global

Student testimonialBeing able to uptake a real-life management consulting project at Siemens Consumer

Insight Team was without a doubt the highlight of the entire MBA course for me! At the request of the client, my group and I developed a clear marketing framework and proposed innovative ways on how the company could better interact with the internal customers and increase the digital footprint.

During the project I was able to implement all the knowledge I have learnt in the classroom and apply it in a business scenario to actually help the client to solve a real-life business problem. Apart from helping the client, the consultancy experience made me more confident and independent. At the same time I got inspired to consider a career in business consulting!

Jennifer Kesik, Poland

Student testimonialThe MBA benefited me in many ways, it exposed me to all areas of business including accounting and

finance, economics, human resources, operations management, marketing and law, and enabled me

to think outside of the box in terms of my career choice. The course was challenging in many ways and I had to work outside my comfort zone which made me learn new skills and polish my current ones. The Business School provides a great supportive environment for students and I was able to interact with a cohort from varied educational backgrounds. The wonderful experience I had was the reason why I chose to continue my research journey and I’m now in my second year of a PhD at BU.

Samreen Ashraf, Pakistan


The Professoriate

has research interests in the areas of consumer behaviour, decision making in relation to consumer choice, ethical shopping, and food and drink research.

Professor Juliet Memery

whose research specialism is corporate governance.

Professor Stephen Letza

specialises in the interaction between trade and FDI on the one hand and labour markets on the other. In recent years this has spilled over into an interest in tourism and labour market aspects of tourism.

Professor Allan Webster

whose research interests include corporate governance and emerging financial markets and their impact on economic growth.

Professor Jenifer Piesse

who specialises in policy-relevant issues concerning audit, corporate governance, regulation and financial reporting.

Professor Stella Fearnley

Deputy Dean (Research), specialises in business cycles and money, banking and finance.

Professor Andrew Mullineux

whose research interests cover copyright, data protection, and the role of law in the information society. He is also a Director of the Centre for Intellectual Property Policy and Management.

Professor Maurizio Borghi

rofessors in The Business School provide leadership in research within their respective

areas. Our professors are world leaders in their fields, shaping policy and acting as a conduit of critical debate.

Head of Department – Accounting, Finance & Economics, specialises in institutional and transition economics.

Deputy Dean (Enterprise), whose recent research has been closely aligned to government policy that is aimed at developing the knowledge-based economy and the commercialisation of research ideas.

Professor Jens Hölscher

Professor Dean Patton

Our Professoriate includes

P

esearchers in The Business School are leading experts and thought

leaders dedicated to research that has economic and social impact, particularly in the business and policy spheres. It is home to the university’s Centre for Entrepreneurship (CfE) and contains a number of more specialised research clusters and the Centre for Intellectual Property & Policy Management (CIPPM).

Researchers work with industry, commerce, the public sector and research councils, generating applied business research relevant to policy makers, government bodies and practitioners. They work with organisations such as the Intellectual Property Office and the Cabinet Office, among others.

Not only does the school have an excellent track record in securing research funding, its research informs the curriculum, keeping students at the cutting edge of their chosen field.

Academic staff are engaged in research-led education, consultancy and professional practice, and many publish their research in top international journals. They bring their enthusiasm, expertise and up-to-date knowledge into the mix. This powerful academic research culture keeps the school relevant, informs course development and delivery, and benefits students and the business community locally, nationally and internationally.

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Books authored and edited by our staff:


Research in The Business School

BU team to deliver finance seminarsA team of academics at BU have recently won an ESRC research bid to provide seminars addressing access to finance for small and medium enterprises (SMEs).

The seminars will bring together keynote speakers from academia, government agencies and industry in order to discuss the most pertinent issues of SME finance and of credit risk, with a view to developing new research and policy agendas relevant to lenders and regulators.

Lending to SMEs is at the top of the agenda for governments around the world. With various political and economic incentives introduced to support SMEs, it is important not to overlook the practicalities of institutional arrangements for access to finance, especially in the environment of prudent lending.

Prof. Jens Hölscher

4th EdnAngharad Miller FCA, CTA

Lynne Oats PhD

Principles of International Taxation, Fourth Edition provides a clear introduction

to international taxation and also offers more in-depth material on many important

areas of the subject. Whilst using some examples from the UK tax system, the book

presents its material in a global context, explaining the variety of approaches used

around the world to deal with the central issues that arise in international tax.

Fully updated throughout, this fourth edition covers the following key topics:

• The basics of double tax relief

• An introduction to double tax treaties and their use

• The fundamental principles of tax transfer pricing

• The types of tax planning undertaken by multinational groups of companies to

minimise the tax burden

• The measures being taken by governments to prevent tax avoidance and evasion

through the use of tax havens

• The OECD’s initiative to curb base erosion and profit shifting by multinational

groups

• The problems and tax liabilities encountered when providing cross-border services

• The international tax aspects of group financing, hybrid entities and hybrid

financial instruments

• Recent case law on:

◦ Permanent establishments

◦ Entity characterisation

◦ Transfer pricing

◦ Limitation of benefits

This highly accessible text deals with the legal issues and planning points central to

international taxation, using simple examples and diagrams throughout to aid the

reader’s understanding. Lists of further reading are given at the end of each chapter,

making the book suitable for academic as well as professional use.

Principles of International Taxation is an essential title for lawyers and accountants

practising in this area, candidates studying for professional qualifications including

the Advanced Diploma in International Taxation and for both undergraduate and

postgraduate students.

Angharad Miller is Senior Lecturer in Taxation at Bournemouth Business School

and was formerly in tax practice. She regularly lectures on preparatory courses for

ADIT Paper 1. Lynne Oats is Professor of Taxation and Accounting at the University

of Exeter Business School and Deputy Director of the Tax Administration Research

Centre. She has previously worked in tax administration. Both authors have

extensive knowledge of the practitioner and student markets.

Fourth Edition

Principles of

International

Taxation

Principles of International Taxation

Tax

www.bloomsburyprofessional.com

90100

9 781780 434537

ISBN 978-1-78043-453-7

also available from

Bloomsbury Professional


Reforming the tax systems of two jurisdictionsTaxation law and policy research by Richard Teather has included the interaction between European Union (EU) law and offshore finance centres; the role of international centres in global business; and difficult areas of VAT.

Specifically, Teather has examined how inappropriate taxes can cause serious problems such as capital flight to non-EU countries, reduced investment in Europe, stifling of competition and damage to the economy.

Teather’s study of VAT demonstrated the problems a poorly designed VAT system can have on the commercial property market, the increasing influence of European Union law on VAT and the complexities of VAT anti-avoidance laws.

Research within The Business School has impact across the globe.

Global impact

Turks and Caicos Islands Teather’s research into the knock-on effects of VAT was applied to assess the impact it would have on the Turks and Caicos Islands. Following Teather’s advice that VAT was unsuitable for this unique economy, and that the implementation date was too soon for the government or businesses to prepare, the proposed plans did not go ahead.

Research in The Business School continued

Richard Teather


Economic modelling – the impact on Namibia and the Government of AzerbaijanBU economic modelling research has driven increased profits for leading international consultants Maxwell Stamp to the tune of £12 million to date. Simultaneously, the

research has benefited the company’s clients, including several governments (Abu Dhabi, Namibia, and Saudi Arabia) and independently has been integral to the successful development of new, internationally competitive industries in Azerbaijan.

BU academics have researched two particular economic problems, both of which are very important for policy analysis:

• Competitiveness in international trade and attracting inward foreign direct investment (FDI)

• Identifying how taxes and other government policies affect this underlying competitiveness.

NamibiaProfessor Webster applied the research to a report for the Central Bank of Namibia disputing the South African government’s proposals to change Southern African Customs Union (SACU) combined customs revenue. Following the report, proposals to re-allocate funds worth US $300-400 million each year were scrapped and therefore safeguarded essential revenue for Namibia. This amount is equivalent to around 13% of Namibia’s national budget.

JerseyTeather’s tax law has been applied by the Government of Jersey to implement the island’s first ever VAT, known as goods and services tax (GST). This now raises £80 million per year to fund public services - 13% of Jersey’s total tax revenues. The research was also applied to the island’s new system of corporate income tax.

ChinaIn collaboration with North China Electric Power University, Dr Ke Rong has been addressing business ecosystem development in emerging energy related industries. The research has provided the practical application to nurture business ecosystems to deal with industries’ uncertainties for emerging industry development.

AzerbaijanAzerbaijan’s plan to invest a portion of their oil revenues into developing new, internationally competitive industries carried the risk that major changes would affect other areas of the economy. Professor Webster developed a mathematical formula to calculate the risk. This information was integral to the country’s economic strategy and the World Bank naming Azerbaijan as one of the top ten economic reformers.

Prof. Allan Webster


r Melanie Klinkner explores the unique legal

challenges surrounding forensic evidence from mass graves in international criminal trials. She has devoted recent years to exploring the use of forensic science in two international criminal proceedings: the International Criminal Tribunal for the former Yugoslavia (ICTY), and the Extraordinary Chamber in the Courts of Cambodia (ECCC), which is trying former members of the Khmer Rouge.

International criminal justice is part of a coordinated effort to achieve transitional justice in response to social trauma, human rights abuses, mass atrocities, civil war and genocide. Critically, criminal trials are believed to

Research in The Business School continued

onald Nordberg, Associate Professor in The Business School, has completed

a two-year programme of leadership development for senior staff of the House of Commons and selected House of Lords staff.

Over the life of the programme, Don contributed to the strategy workshop as well as leading the work on organisational governance and ethics.

The work contributed to an article he has written for a forthcoming special issue of the journal Evidence-Based HRM, on public sector motivation, edited by BU’s Fabian Homberg.

Leadership and governance at the House of Commons

contribute to a notion of truth through producing a record of the causes of conflicts, the responsible actors and parties, as well as the events.

As part of its criminal investigations, the International Criminal Tribunal for the former Yugoslavia (ICTY) employed multi-disciplinary forensic teams to excavate mass graves and examine the human remains to discern information regarding the victims and the events that preceded their deaths.

In her work, Dr Klinkner provides an assessment of the value forensic science evidence from mass graves holds

within the ICTY and ECCC’s transitional justice efforts.

Secondly, she outlines the conceptual and theoretical challenges that occur as part of the ‘forensic science-international criminal law relationship’, thus relating traditional law-science debates to a yet unexplored context.

Thirdly, her research formulates key recommendations to improve practical aspects that arise during the interaction between legal, investigative and forensic practitioners throughout forensic science investigations into mass graves for international criminal prosecutions.

D

Mass grave evidence for international criminal proceedings

D

Dr Melanie Klinkner

he Business School recently hosted the 2014

Singular Spectrum Analysis (SSA) Workshop, dedicated to innovative approaches that use the SSA technique to improve upon current methods of forecasting time series with complex seasonality or other features such as structural breaks. Not only was it the first ever International Institute of Forecasters sponsored workshop at BU but also the first such workshop dedicated to SSA to be held in UK. The workshop attracted academics and practitioners from around the world including Greece, Brazil, USA, Australia, Germany and

Portugal. The event also marked the launch of our very own Statistical Research Centre (SRC) which aims to improve econometric and statistical research across BU. The centre will also develop specialist short courses and act as the hub for the network created at the recently concluded workshop.

Dr Hossein Hassani, Chair of the workshop, is an internationally recognised researcher in SSA and is guest editor for a forthcoming Special Issue on SSA for the International Journal of Forecasting.

Forecasting with Singular Spectrum Analysis

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rofessor Juliet Memery and Dr Dawn Birch

have recently undertaken a stakeholder analysis on behalf of the Crown Estate for a proposed aquaculture demonstration project in Cornwall. The qualitative study involved interviews with interested stakeholders from relevant government, business, tourism and hospitality, marine and fishing, and environmental sectors in South West England.

The main aims of the project were to establish the level of awareness and understanding of aquaculture among key stakeholders in the South West region; identify their perceived benefits and drawbacks in terms of potential social, environmental and economic impacts associated with fish farming in the region; explore

the attitudes of key stakeholders and develop a matrix to stratify their levels of interest and influence in relation to the project; and suggest strategies for consideration when taking the project forward.

Findings of the research will be used to guide the development and communication of the project going forward.

Launch of Copyright User Portal Copyrightuser.org is an online resource aimed at making UK copyright law accessible to creators and members of the public. The project was developed in collaboration with BU’s CIPPM and the Centre for Excellence in Media Practice (CEMP).

The online resource is applicable to anyone who uses copyright – whether it be in education, music, film, gaming or artistic work. The objective of the portal is to inform creators on how to protect their work; how to license and exploit it; and how to legally re-use the works of others.

CIPPM to collaborate with Beijing Intellectual Property Office (BJIPO), China CIPPM recently welcomed a delegation of senior officials from BJIPO. The visit marks the beginning of long-term collaboration in Intellectual Property between the two parties with the signing of a Memorandum of Understanding (MoU). Specific areas of future collaboration include staff exchange, educational training, joint seminars, work placement opportunities for BU students and information sharing.

he financial crisis is particularly important

in the UK, where financial services constitute one of the largest economic sectors and one of the biggest sources of tax revenue.

The FinCris project seeks to enlarge the public understanding of the financial crisis and the understanding among officials, regulatory and consumer bodies of the ethical issues raised by the crisis.

It will explore the impact of the financial crisis on the way that the risks of consumer lending, including mortgage lending, were spread – notably through a market in securitized debt; overconfidence in the strength of house prices; and conflicts of interest among institutional

lenders and those responsible for analysing credit risks.

It will contribute with regulatory and taxation proposals from its finance experts. But it will also consider bank irresponsibility from the point of view of the defining purposes of banks and from the standpoint of philosophical business ethics and theories of corporate social responsibility.

This research carried out by Jeffrey Wale seeks to establish the moral, ethical and legal issues generated by these procedures/decisions and the ‘norms’ that influence clinical decision-making in this context. This will include an examination of the relevant legal, medical, institutional and ethical frameworks that influence these procedures and clinical developments/research in this area. The key findings of this research will consider how future legislative, ethical and professional guidance might be framed and how future clinical developments/research might be advanced.

Selective termination of pregnancy and fetal reduction in multiple pregnancy: terminology, blurred lines and ethical discourse

FinCris: Responsibilities, ethics and the financial crisis

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Stakeholder perceptions of the Cornwall Finfish Aquaculture Demonstration Project

Prof. Juliet Memery

Prof. Andrew Mullineux

The Business School

he Business School offers a variety of research qualifications within our

key subject areas of accounting, finance & economics, human resources & organisational behaviour, law and strategy & marketing.

We offer our Postgraduate Researchers (PGRs) a wide range of support in addition to their supervisor. During term time there is an informal weekly research support group for PGRs and new researchers, training programmes in research skills such as quantitative methods and an internal training course in teaching and assessing undergraduates is offered to all PGR students.

Students are strongly encouraged to participate in both the internal and in the wider academic research culture and are encouraged and supported to participate in academic conferences. The end result of this is to make a much wider support framework which allows students to access a wide range of research skills and experience.

Professor Allan Webster, Director PhD programmes

Doctoral Study

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T The Graduate SchoolAs a postgraduate researcher, you’ll also be part of the wider BU Graduate School community. The BU Graduate School community focuses on professional and personal development whilst the School-based community is linked to your discipline-specific research and professional practice.

Some of the recently completed PhDs include: • Market organisation and the process of

economic development: The case of the partially liberalised Ghanaian cocoa market

• SMEs and the internet: Drivers of and barriers to e-engagement

• Perception of petroleum profits tax compliance in Nigeria

• The protection of television format rights: Intellectual property & non-law based strategies

• Enabling Marketing and Innovation Capability in the Digital Economy

• The Extent and Determinants of Greenhouse Gas Reporting in the United Kingdom.


Title of PhD thesisMotivation factors of consumers in terms of electronic word of mouth engagement.

How did your Master’s programme prepare you for PhD study?After completing my undergraduate degree in economics, I decided to improve my academic skills within the field of marketing. During my Master’s, I attended courses and improved my academic skills through assignments, group and individual work, exams and a Master’s thesis. All the units in my Master’s programme helped me to focus on one specific area of marketing for my PhD.

What has been the biggest difference in moving from Master’s to PhD study?PhD is quite different from Master’s as the PhD requires more than reading, coursework and lectures. A PhD relies on your individual work and inspiration.

Why did you decide to study for your PhD at BU?During my Master’s degree, I had a great interest in marketing. I wanted to develop my knowledge in this area. I also had a great lecturer, Dr Chris Chapleo. He was really inspiring and I shared my interest of doing a PhD with him. Both Chris and Professor Juliet Memery have given me a massive amount of encouragement and guidance.

Did you receive funding to support your PhD studies?Yes, I received the BU Vice-Chancellor’s Scholarship.

What have been the highlights of your PhD programme so far?Working towards a PhD is an amazing personal journey. I can already see big differences in terms of my intellectual and academic ability. From my point of view, the biggest and best advantage of doing a PhD is that you have an amazing opportunity to improve your knowledge and your vision naturally. Also, you learn how to ask questions and to undertake research in order to provide answers to those questions.

Title of PhD thesisDeterminants of FDI into Sub-Saharan Africa and its Impact on Economic Growth.

Why did you decide to study PhD at BU?The love for teaching and research was a driving force. I wanted a career as a lecturer and researcher and having a PhD is a prerequisite. I am currently involved in supervising both undergraduate and postgraduate students.

What has been the biggest difference in moving from Master’s to PhD study?The benefit of having studied for a Master’s is that it has provided me with prior and basic knowledge of the area of research I focused upon for my PhD. The biggest challenge was working longer hours than I did for my Master’s. However, with available support and better time management, the challenge easily waned.

How have you engaged with the academic community at BU and beyond during your PhD? I have attended many training programmes and conferences organised by The Graduate School and The Business School. Similarly, I have undertaken external training and attended conferences at both a local and international level. This has allowed me to develop professional networks that include practitioners, researchers and scholars.

How are you supported during your PhD studies?The support from the supervisors, The Business School and The Graduate School has been immense. The support I have so far received includes excellent supervision, counselling, guidance, advice, and research grants for training and conferences.

What have been the highlights of your PhD programme so far?It was when I had a successful transfer viva. This happened 15 months into my PhD programme and having passed the transfer viva, it demonstrated that my research was on the right track.

Godwin Chika Okafor from Nigeria completed his Master’s course at BU in 2011 and is now a final year PhD student in The Business School.

Master’s degree can provide the platform from which to continue your studies to PhD. Read about the experience from two of our students below:

Sevil Yesiloglu from Turkey completed MSc Marketing Management at BU in 2012 and is now a first year PhD student.

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s specialists in their field, our academics are regularly in demand by the media,

governments and organisations worldwide to give expert comment on the real world.

• Professor Jens Hölscher appeared live on BBC South Today to discuss the outcome of the UK’s 2014 budget

• Professor Stella Fearnley’s comments on new regulations for the auditing market appeared in the Daily Mail and This is Money, receiving 2 million page views

• Senior Lecturer in Marketing Dr Chris Chapleo gave his opinion on a university’s branding strategy in the Times Higher Education, which received 177,784 page views

• The highly impactful nature of the research pursued by Dr Hossein Hassani was recently published online at ScienceDaily entitled ‘Climate change could drive rise in debilitating disease’

• Dr Sascha-Dominik Bachmann, Associate Professor in Law, has written about the current situation in Crimea and the Ukraine on law website Jurist.com.

In addition, many of our academics actively engage in thought leadership and regularly contribute to The Conversation, an independent source of news and views, sourced from the academic and research community for the public.

These have included:• Dr Melanie Klinkner, Senior Lecturer in

Law, and her articles on ‘Charles Taylor uses media hype to lobby for a prison transfer’, and ‘Explainer: international law and flight MH17’

• Jeffrey Wale, Lecturer in Law, and his article on ‘Mismatch in notifications reveal a worrying problem in our abortion statistics’

• Dr Dinusha Mendis, Associate professor in Law, and her article on ‘Are you ready for your child, the 3D printing genius?’

• Dr George Filis, Senior Lecturer in Financial Economics, and his article on ‘How the Syrian unrest affects world markets’.

IN THE NEwS

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Professor Stella Fearnley received a Lifetime Achievement Award from the British Accounting and Finance Association (BAFA) for her contribution to the accounting and finance industry.

Professor Jen Hölscher’s article on ‘Wage inequality, labour market flexibility and duality in Eastern and Western Europe’ has been recognised as one of the most-read articles from the Post-Communist Economies Journal.

Dr Louise Preget, Senior Lecturer in Human Resources and Organisational Behaviour, has been awarded Senior Fellowship of The Higher Education Academy for her proven and sustained track record in teaching.

Professor Steve Letza’s paper on ‘Shareholding Versus Stakeholding’ was listed as one of the most cited articles in the first 20 years of the top journal in the field, Corporate Governance: An International Review.

Professor Maurizio Borghi has received a Google Faculty Research Award that will support his research project on enhancing access to digitised books.

Dr Hossein Hassani has been awarded the Chinese Academy of Sciences (CAS) Outstanding Contribution Award in recognition of his contributions to the field of time series analysis and forecasting.

PGR student Emmanuel Sirimal Silva was recently awarded a travel grant from the International Institute of Forecasters to attend the International Symposium on Forecasting.

Student and StaffAchievements

The Business School in numbers

45 full-time postgraduate student researchers

10 professors

101 academic staff

16 textbooks written by academics in the last five years

544number of postgraduate students in The Business School

391postgraduate students from overseas

347 peer-reviewed journal articles submitted in the last five years

85% of our Master’s students were in employment or further study six months after graduating (HESA 2012/13)

20 The Business School 2015-2016

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