The Business

of Social Media

Julia Pitlyk @JPitlyk

What’s in a name?

Social Media

What’s in a name?

Social =

Communication

What’s in a name?

Media =

Channel

What’s in a name?

Social Media =

Communication Channel

Basic Behaviors

1.  Group Forming

Basic Behaviors

1.  Group Forming 2.  Messaging

Basic Behaviors

1.  Group Forming 2.  Messaging

3.  Content Sharing

Business have discovered Brand Friendship.

Social Media Benefits:

SEO Market Research Brand Awareness

Customer Engagement Lead Generation

Conversions

Social Media Requires:

Time, Talent, Treasure Strategy

Regular Measurement Relinquishing Control

Re-Directing the Marketing Flow

Inbound v. Outbound Models

McFail

#McDStories

McFail

#McDStories

Who  do  you  want  to  reach?  

What  do  you  want  to  show  and  tell  

them?  

What  do  you  want  to  learn  from  

them?  

What  do  you  want  them  to  think/say  

about  you?  

Establish KPIs.

Look at all the spokes of the wheel.

Develop an editorial calendar.

EXECUTE!

Define A Strategy

Identify Outlets

Public Relations

Offsite Marketing

Advertising PPC/Paid Search

Web Development

Search Engine Marketing

Integrate Everything!

Public Relations

Offsite Marketing

Advertising PPC/Paid Search

Web Development

Do Us A Flavor

Consumer Buzz

Customer Engagement

Time on Site

Conversions

Brand Building + Following

Referral Traffic

Measurement & Metrics

•  Google Analytics •  SEOMoz •  Native Social Media Tools

Metrics

•  Google Alerts •  Social Management Tools •  SpyFu

Monitors

Sample Toolbox

Thank You!

Julia Pitlyk

@JPitlyk

LinkedIn.com/in/JPitlyk