the business of open data, where's the benefit?
DESCRIPTION
The business of Open Data: where's the benefit? 8, February 2013 The passion and excitement around Open Data is palpable across many sectors but what are the benefits and value for business? Jeni Tennison, Technical Director at the Open Data Institute, discussed business models that support publishing open data and what further work is required.TRANSCRIPT
![Page 1: The business of Open Data, where's the benefit?](https://reader033.vdocuments.us/reader033/viewer/2022051515/54c6fb804a79591c038b4677/html5/thumbnails/1.jpg)
THE BUSINESS OF OPEN DATA WHERE'S THE BENEFIT?
JENI TENNISON @JENIT TECHNICAL DIRECTOR [email protected]
![Page 2: The business of Open Data, where's the benefit?](https://reader033.vdocuments.us/reader033/viewer/2022051515/54c6fb804a79591c038b4677/html5/thumbnails/2.jpg)
WHAT DOES OPEN MEAN?
• for everyone • not limited by funds • not limited by who they are • not limited by what they intend to do
• everyone else benefits from my work? • everyone benefits including you!
• how?
![Page 3: The business of Open Data, where's the benefit?](https://reader033.vdocuments.us/reader033/viewer/2022051515/54c6fb804a79591c038b4677/html5/thumbnails/3.jpg)
THREE MODEL TYPES
• freemium • free entry level, charged added value
• cross-‐subsidy • get extra benefit from your data
• network effects • collaborate in rich data environment
![Page 4: The business of Open Data, where's the benefit?](https://reader033.vdocuments.us/reader033/viewer/2022051515/54c6fb804a79591c038b4677/html5/thumbnails/4.jpg)
![Page 5: The business of Open Data, where's the benefit?](https://reader033.vdocuments.us/reader033/viewer/2022051515/54c6fb804a79591c038b4677/html5/thumbnails/5.jpg)
CLOSED DATA
![Page 6: The business of Open Data, where's the benefit?](https://reader033.vdocuments.us/reader033/viewer/2022051515/54c6fb804a79591c038b4677/html5/thumbnails/6.jpg)
data
![Page 7: The business of Open Data, where's the benefit?](https://reader033.vdocuments.us/reader033/viewer/2022051515/54c6fb804a79591c038b4677/html5/thumbnails/7.jpg)
data customer
licensing
![Page 8: The business of Open Data, where's the benefit?](https://reader033.vdocuments.us/reader033/viewer/2022051515/54c6fb804a79591c038b4677/html5/thumbnails/8.jpg)
data customer
licensing
enforcing
selling
salespeople
lawyers
![Page 9: The business of Open Data, where's the benefit?](https://reader033.vdocuments.us/reader033/viewer/2022051515/54c6fb804a79591c038b4677/html5/thumbnails/9.jpg)
quantity
price
revenue
DEMAND CURVES
![Page 10: The business of Open Data, where's the benefit?](https://reader033.vdocuments.us/reader033/viewer/2022051515/54c6fb804a79591c038b4677/html5/thumbnails/10.jpg)
quantity
price
new revenue
SHIFTS IN DEMAND
![Page 11: The business of Open Data, where's the benefit?](https://reader033.vdocuments.us/reader033/viewer/2022051515/54c6fb804a79591c038b4677/html5/thumbnails/11.jpg)
RISKS OF SHIFTING DEMAND
• content web has changed everything • hit every content industry • music, film, books, news, encyclopedias
• data web is changing everything • hit every data industry
• avoid risk by • selling data whose demand won't shift • reorienting your business
![Page 12: The business of Open Data, where's the benefit?](https://reader033.vdocuments.us/reader033/viewer/2022051515/54c6fb804a79591c038b4677/html5/thumbnails/12.jpg)
FREEMIUM
![Page 13: The business of Open Data, where's the benefit?](https://reader033.vdocuments.us/reader033/viewer/2022051515/54c6fb804a79591c038b4677/html5/thumbnails/13.jpg)
open data everyone
closed data few
![Page 14: The business of Open Data, where's the benefit?](https://reader033.vdocuments.us/reader033/viewer/2022051515/54c6fb804a79591c038b4677/html5/thumbnails/14.jpg)
EXAMPLE BUSINESSES
• share-‐alike dual licence • pay OpenCorporates to use privately
• added-‐value products • pay GeoLytix to get up-‐to-‐date data
• better service • pay Placr to exceed rate limits
![Page 15: The business of Open Data, where's the benefit?](https://reader033.vdocuments.us/reader033/viewer/2022051515/54c6fb804a79591c038b4677/html5/thumbnails/15.jpg)
CROSS-‐SUBSIDY
![Page 16: The business of Open Data, where's the benefit?](https://reader033.vdocuments.us/reader033/viewer/2022051515/54c6fb804a79591c038b4677/html5/thumbnails/16.jpg)
data
![Page 17: The business of Open Data, where's the benefit?](https://reader033.vdocuments.us/reader033/viewer/2022051515/54c6fb804a79591c038b4677/html5/thumbnails/17.jpg)
data
![Page 18: The business of Open Data, where's the benefit?](https://reader033.vdocuments.us/reader033/viewer/2022051515/54c6fb804a79591c038b4677/html5/thumbnails/18.jpg)
EXAMPLE BUSINESSES
• increase demand for paid-‐for services • Placr gets paid for customisation
• increase brand awareness • GeoLytix enhances their reputation
• ensure your longevity • Gazettes guarantees notice income
• make customers happy • [media company] gives customers tools
![Page 19: The business of Open Data, where's the benefit?](https://reader033.vdocuments.us/reader033/viewer/2022051515/54c6fb804a79591c038b4677/html5/thumbnails/19.jpg)
NETWORK EFFECTS
![Page 20: The business of Open Data, where's the benefit?](https://reader033.vdocuments.us/reader033/viewer/2022051515/54c6fb804a79591c038b4677/html5/thumbnails/20.jpg)
SIMPLE DATA FLOW MODEL
owner
infomediary
end user
collects & maintains publishes
adds value provides service
![Page 21: The business of Open Data, where's the benefit?](https://reader033.vdocuments.us/reader033/viewer/2022051515/54c6fb804a79591c038b4677/html5/thumbnails/21.jpg)
REAL-‐WORLD DATA FLOWS
owner infomediary
end user
end user
infomediary
owner
![Page 22: The business of Open Data, where's the benefit?](https://reader033.vdocuments.us/reader033/viewer/2022051515/54c6fb804a79591c038b4677/html5/thumbnails/22.jpg)
data
![Page 23: The business of Open Data, where's the benefit?](https://reader033.vdocuments.us/reader033/viewer/2022051515/54c6fb804a79591c038b4677/html5/thumbnails/23.jpg)
COLLABORATE • distributed effort • reduced cost • enhanced value
• host benefits • improved data • moderation
• examples • MusicBrainz • OpenStreetMap • legislation.gov.uk
data
contributor informed
reduced
![Page 24: The business of Open Data, where's the benefit?](https://reader033.vdocuments.us/reader033/viewer/2022051515/54c6fb804a79591c038b4677/html5/thumbnails/24.jpg)
MIX IT UP!
![Page 25: The business of Open Data, where's the benefit?](https://reader033.vdocuments.us/reader033/viewer/2022051515/54c6fb804a79591c038b4677/html5/thumbnails/25.jpg)
PRIMARY DATA • takes effort • collect • maintain
• and investment • people • equipment
• examples • Met Office • book publishers • census
data
collect
maintain
people
equipment
![Page 26: The business of Open Data, where's the benefit?](https://reader033.vdocuments.us/reader033/viewer/2022051515/54c6fb804a79591c038b4677/html5/thumbnails/26.jpg)
EXHAUST DATA • support activity • no extra effort • no extra cost • examples • till receipts • phone usage • customer data • accounts
data
as usual
as usual
![Page 27: The business of Open Data, where's the benefit?](https://reader033.vdocuments.us/reader033/viewer/2022051515/54c6fb804a79591c038b4677/html5/thumbnails/27.jpg)
COMBINING MODELS
• different data suits different models • primary or exhaust? • who else is involved? • what's the data quality like?
• different models can combine • collaborate on shared open data • … which is used to underpin services • … and gains freemium revenue
![Page 28: The business of Open Data, where's the benefit?](https://reader033.vdocuments.us/reader033/viewer/2022051515/54c6fb804a79591c038b4677/html5/thumbnails/28.jpg)
WHAT DO YOU THINK?
comment on draft business model guide http://personal.crocodoc.com/4t2sJhn questions? @JeniT [email protected]