G 0 L FTHE BUSINESS

J. -'JOURNAL o FR •

'I hi will b bu. ie t 'ea a P ,E ecutive committee ver ha had.

The ear al 0 I' ertain to b on' of themost te ting a PG \ admini tration ha. ex-pcrien ed. Delegate at the a 0 iation'.39th annual meeting appr ved, on a gen-ral basi, propo al the xecuti ornmit

t e will have to v ork out in detail. ,erul of th e mea ure are particularlv complirated and delicate.

The meeting, h ld at Ritz- arIton hotel.tlanti CIt, . J., Ie. 39, had an ncr-

gctic haracter and large t a hing onfer-en e attendan that amply [u tified theforcea t made b H enr Po, prcs., Phila-delphia e tion, PG \, and L 0 Fra er, pre .,

tlanti it ( . J.) in bidding for themeting.

Harr \Joffitt wa re-elected pre idem;Harold ,Irgent, ec.: and Wallv Mund,trcas., as top men of an administrationwhich will have in addition to the normalP 7 \ re pOll ibilit ics it ha. handled abl ':

1. Vlove of PC \ headquarters from hi-(ago to Dunedin, Fla.

2. Licen. ing manufac turer and distribu-torx to us' PC \ emblem.

3. Conduc ting ational :rolf Da , minuco-sport orship or Life Tdgazilll'.

L Establishing a wmter r hool for ptoand assistants at Dunedin.

'Three n .w vice president were elected:\1 Houghton of Prime Georges Ct' ,

... Landover, Id.: . Fergu. on, [r., Lin-roln Park ,Oklahoma ~it, Okla.: andLou trong, 'am 0' hanter ' , . il ,T11.

January. 1956

Fred Hawk in wa named hmn., Tour-nument committee. Doug Ford and B bTo ki were appointed to that committee.Ford and 0 i were ab 'Ill from the t-lanti it, C ion 0 acuon wa taken 011

man' appli atron from andidate I r thejob a dire tor of the ournament Bureau.The one who will b ~ appointed to thi

20,000 a ear po t i to reli ve non-paidl'ournament committe> member of d tail

"01 :-.,

Members, inance trong

'I he P •. \ i in trong 1 memb r hip po.-ition than ev er before, with 266 .la \member and 33( 0\ er-all memb r hip.1 he a 0 iati n' Iinnnc ial tatern nt forthe fi cal )eal ending icpt, 30, 191' r, hcd general income of 39,132 in «gelleral e pen e , I'he 10m nam nt Bur auwas about lOOO in the red. I he ma aline111,I<1eabout 1000 profit, and the P 7A

.uional Colf Club at Dunedin showedan operating profit of ~13,000. The op-eration reflect (On idcrable credit on TomCr anc, c er ut ivc ec.: Bill Rarh, editor:.1I1d Leo ' •.radv, gen. mgr. of the P( y \

ational com e . at Dunedin, and theirt.tfr •• in arr ing out the eronomv policie

of the • Iofl itt adrnin i n a tion and main-taining .1 high tandard of operation. .

Problem of ('(On0111i(',11 and effectivetournament manaacment obv iou. h (on-tinue to baf Ile the ••••ociat i n. The PC(h,Hnpiomhip i conducted with a profitof I_,nnn to the a .. oeiation, a cording to

21

the PGA condensed financial statementand ha been profitable to pon or in re:cent year.

The contra t between the PG ' owntournament figure and the over-all Iinan-~ial pi.nure.of PGA tournament operation1 aga~n h~mg t~died. orne general pr -grcs IS evident m the pleasant fact thatthe ]955 PG annual meeting was the fir tOJ,le f<?r year that wa. not marked hye,xplo.l e new conccrnmg a tournamentsuuauon.

Review Long Beach Rielmong other decisions the PG \ official

will have to make thi year is ruling onthe invi ta tion of Long Beach, Calif., forthe 1956 national meeting. 'Yith the PGcha~pion. hip in Bo ton thi lear and PCTnational headquarter' being moved toDunedin, Fla., western member of thea sociation advanced the Pacifi oa tmeeting proposal.

It is hoped that the move of headquar-ter from Chicago to Dunedin will re ultin .a sub tantia,l aving of money now reoquired for mam offic operation, an e -pen e . hared bv everal phase of P l'

operations.o official tatement has been made

about pecifi plans, if any, to licen e u. eof t~e. PG insignia. The ubject ha beenclassified pretty much a hu h-hu h formore than a year.

. Legal pha e. of li ensing the PG insig-rna have been handled by the Washingtonlaw firm of Arnold, Forta and Porter,Jack Moone, formerly promin nt in fruitjuice di tribution, ha proposed a programfor merchandiing the P trademark.

How the PG trademark licensing pro-posal would affect PGA members' individ-ual sale revenue, the pros' marketing posi-tion or cu tomer rel a tion are queries towhich no official answer have been vol-unte .red. tatcrn nt of some sectionalPC officers i to the Ifect that the in-come of the proposed arrangement wouldgo entirel to th P •.A benevolent, wel-fare and education fund but nationalP .,A offi ial declare no details or budgetsinvolving licen ing deals hav been setforth or approv d.

olf Da ow PG Job

ational •.olf Day will he onducted en-tirely b the PG ,eHe tive with TationalGolf Dav, 1956. 'J h event will b (On-du ted along the same genet al lines as inthe pa t with two primary alt rations:

(1) .1'01£ activitie e. elusive! will bbenefidaric of olf Da , in t ad of plit-

ting 50·50 with theand 19·,t, and havper cent re eiv r of1955,

(2) dverti ing and pr moti n natural] .won't be on the tremendou ba j a whenLife wa handling it a a o- pon

Fore e: Financial H Ip

. Pre. Moffitt and hi 011 agu ar n-Iident the effort of pro and th ir amateurfriends will produ highly a i fa t rsult from Golf Dav thi y ar and atinuance of the financial h lp of thition-wide event.

Emil Beck and Irvin S hlorun a highly valuable progran~weekl pro busine s conferencedin a one of the activiti of

ducation committee, werthe annual meeting to profor a winter choo1 for pr

Other matt r handl d at th P~TO vded annual e. io~ concern d groupmsuranc , the eruor wee program atDunedin, exhibit arrangem nt: at Dun -din, . and a poss~b~e. review .o.f poli y con-ccrlllng golf ac uvine at military in talla-tions and veteran' hospital,

Gordon t vard

a inRd

Leo Fraser was ho: t to a c ail partyand dinner at the Atlantic ity ,D4. and was toa tma ter at the annual Prdent's dinner. The dynami ra r turnin champion hip performance at bothevents, umerous award ver made at thPresident's dinner, including the award ofth Bob Harlow memorial trophy to BillGordon as Gol f Profe sional of th ·ear.

Wayn Pepper, preident of Harry Iof-[itt's club, Heath r Down, "a among thenotable at th President' dinn r, a waHarrington Harlow, on of Bob' on.

The PGr\'s 31 t section, Florida, made itnational meeting debut at \tlanti it "The new ertion, formed from part of the,outheastern ction, had Denny ham-pagnc and Lou Bateman, del gate.

Turf Courses Scheduled atRutgers and Baltimore

'I he on -week cour in turf manage-TIl nt, originall heduled for late Janu.nat Rutgers Univ r ity, w Brun wick... J., ha been pu hed ba k to eb. 13-17

so ther v ill b no onflict with the Bal-timore urfgra onf r n v hi h rillhe held Jan. 17·1 in th Lord BaltimoreHotel, Baltirn T. Id.

Go l/riom

T rI th•n

Educational and Teachinuhow ub tan-

t ial progre in the addre at theciation' ~9th annual me ting.

Icaching committe hmn. and thPC, \\ ec., Harold argent, 'du ationalromrnitte hmn. harle ongdon and

_ Annual M eting Program chmn. Leo Fra-er collaborated in p e enting a line-up

of speakers who talked about practical ad-\ anccs in the pro ' handling of their job.

PG \ vp harl 'ongdon, pre iding0\ er the fir t of the 'du ational confer-(,IlClS, Dec. 5, a. m., brought Herb 'raffi,GOl FDOl\I and OLFI C. editor, who

" talked on "Ethic al Practice, Prof e~ ionalConduct and Profe . ional ei vice ."

Gr,lf£i, outlined the hi ton of theIot mulation of the PC, Code "of Ethic.He s.ud reference to the pro' in tegrtty,fidelit and re pon ibilitv being above"thought of material gain in the moti cof the true profe sional ol ler," wa writ-ten into the code after much tud of thepol ide. and pra tires of th most sur-cessful pro.

to Golfer

,raffis remarked that primary tre b)~ the professional on en icc t the golfer•.• rather than th pro puttmg hi own profit

ahead of an other lementv v a the ure twa ' of the pro making mone . He cited ex-periences of man ucce ful profe ionaland the ob r ation of hi broth r Joe,,olfdom's publisher, and him .lf, in how

• ing how pro get, handl and hold fir trlas: jobs.

He mentioned detail of marked im-provement in the general tandard of pro-Ie . ional golf r condu t. He aid that inthe great man' in tance ea h ear whenGO FD M i (On ult d about pro quali-fication for job acan ics club official

I- ask "I the pro a gentleman" more thanan other on qu tion.

On the ubject of prof .ssional ser ires(,raW said that th erc'd better he a greatdeal more training of pro in club fittingOJ the pro would be ri king los: of agreat advantage, dub .upp liers,

January, 1956

ralfi declared that a lot of dub mem-ber might well hav e omethina of a (odeof thic 0\ erning their relation wi t11pro. He r marked that man' lub mem-b r didn't hav the lightt idea thatthe) were uppo ed to patronize the proo th pro could be 3\ ailable for th man'

e. 'pert en ice and convenience he pro-~'ide fre to m mber 00 man' prolobs ar 0\e1- ld to tru tin pro, ral-Ii tated, He told bri fl of a campaignGOLFDOM I pr paring to educate trolfer~n the u e of profe ional dcpartrn nt en-ICC.

Maint nan Problem Outlined\lc. ander Radko of th PSG \ -reen

(( lion, ga\ the pro a 1110t u eful Iill-m on the high point of modern methodsin cour e maint nance. Radko, illu trat-ing hi tor) 'with lides, e plaincd ""OJ kbeing done with new gra es, machincrv,chemical and operating procedures. Hetold of problem inv olving turf di ea n.,.weather conditions and con truction andrelated how upcrintendcnts and turfresearch men ar contending with Iac torthat injure golf turf.

Radko howed \ery iruere ting view ofs mel laver of green neal bun ker . wa t( l-ing troubles. chemical conu 01 of crabgraand clover and ma iutenance of aplon andtees He noted that man' tee ,T(' toomall, even if turfed with a tou

Di 'pIa, Reach for all'Dick cal of >c port. llIu trntcd g:I\'C' the

pros .ugge tions for displa) to get themo t from traffic in pro hop. al aidthat port' impac t on hu ines In. beenso trong that pro could count on a nat-ural inrrease in hop traffic but couldn'tbe . urc of readling or rnaintainin a rea-onabl ' rood a le volume per hop vi itor

unlcs the merchandise i shown so it reach-~ out and hook the attention of a pro·

pertiv c bu ·er.al hewed attrartiv k trhc of di .

pla id a and pre cntcd some surv , find-ing showing th • importance of golf'dothing sal revenu in the pro hop. mongother data • Teal present, d a coming froma port Illu trated urv I' wa th divi ion

23

CLUB THAT P y Bis the club that sells easier!

These are 1956 SpaJding SYNCHRO-DY ED TOP- LITE ... the best-look-ing as wel1as the best-playing c1ub you'll el1all ea 'on.

Those glistening TOP-FLITE irons feature a new and exc1u ive toughalloy, high-polish finish. They'll look better far longer than other iron.

They're Y CHRO-DY 'ED® clubThe e registered clubs are scientifically and exactly coordinated to swine and ..J

feel alike. Result: They will do more to improve your member' golf game.And, any day a member can cut down on the bad hot, and get more

24 Gol/dom

- enjoyment on the course, i a da he'll be happ ouoId him paldinglOP- LIT

ew paJding P R-FLlT . Top grade club offered at apopular pnce. palding PAR- LIT iron al 0 feature thenew tough alloy, high-poh h firu h. ta with palding,and make an ea ier ale with a better-pIa ing golf club.

palding TOP-FLIT and PAR-FLIT' old throughGolf Profe ronal only

L G S TS THE PACE IN SPORTS

Januaryl 1956 25

of gros income of the answering pro as:32 per cent from dub dcaning, torageand alary: 11 p"1' cent from lessons and•-J 1 from sale of merchandise.

Ja) Scott of the ionn nberg publicityorganiza tion of Tn•• York City advised thepros never to forget .th.tt they a:e in thepublic eye, whether rn the playing showor the service business department 01 thegame, and to conduct themselves accord-ingly.

Scott recited instance of the press agentand the pro being about even in their do eassociation wi th celebrated people. Thepro often is in position to profit fromsuch contac t but alway is exposed tojudgment of not only the Iamou one'but of the hosts of ordinary golfers whosev rdicts on pro commonsense, tact, respon-~ibility and personality determine pro prof-its and job ecurity.

De} Explain' ew RuleJoseph C. De), Jr., Executive director,

tJSG \, spoke on the rule changes, onlytwo of which (detailed in O( t. 1955GOLFDO:\I) are of major importance.He said suggestions from professionaloften arc accountable for rule changesor daril ications. Dey remarked the pro-cedure in considering rule change wasthrough the USG \ Rules committee, thento the SGA Executive committee, to theRl·1\ Rule commirtee=with tudy andconferences requiring three or four year-then the recommendations of the two Rulescommittees being submitted to the Execu-tive committee of the USGA and the R&Aentire membership for O.K.

Joe said that Jack Burke' sugge tion forstandardizing height of the flagpole hasbeen Iav orablv received, with the flag-stick to he 8 It. above the cup and :yj in.diameter from 3 in. above ground to thebottom of the (Up.

J lorton Smith'suggestion that violationof the J·1 club rule be eased from disquali-Iira tion was au ·pted.

Joe D '\ said that golf was primarily~11l' arnatctir game and that a pro i? mak-inz himself invaluable a an authority andconstr ucti e dement in golf think first ofthe basically amateur nature of the game,

Calcutta Problem E aminedDcv a. sorted that the U 'GA (;nnpaigll

again''lt organized gambling wasn't an ·f-f~rt to tangle with the individual bettingr.ommon in golf. Dcy aid the Black Calcut-ta caudal in the • [cw York di trict wanot surprising as nothing had been doneto prevent the developm nt. H' call d

26

attention to other prole ional port ta-ing more emphatic action again t organ-i/cd gambling than the PCA whic h haconfined it elf to a mild tat -m ent of di .approval.

The PG \ position on alrutta un-avoidably uncomfortable. Tournamentprofessionals get considerable income a •rewards from amateur the), erve in win-ning Calcutta ca h. Thi addition to an-nounced prize money income i revenuethe PG \ doe n't want to hut off .• hepro-am Calcuttas are organized and con-ducted by amateur golfer, not by the pro.and if an amateur should happ n to 1 'ada pro into temptation, as it i po ibl in_this naughty world, the P an on 1)hope that the publi will hold the rringpro guil tie .

Dey made some reference to the taoangles 01 CII< u uas, involving individualand club.

The U~ ., \ campaign alreadv ha re ult-ed in Bing Crosby announcing that there'llhe no Calcutta at his big annual tourna-ment and in La Gor c tightening it al-c utta handicap regulation a the poolslumped decidedly.

lore Profit From hop

j ack Lust, sales executive of quirSlac ks, gave what numcrou pro hearersaid wa the rna t practical talk they'veheard on pro hop mer handi ing.

Lust aid a pro to operate hi shop busi- •.ness profitably must carefully considerwhat to sell, when and how to buy, and •how to ell. .

\Vise use of capital in tork ing a pro "shop ~ome to the majority of pro withexpenence and with learning how to;"make intelligent use of records in knowingwhat, how much and when to order. Alot of pro pread their hop to k toothin, Lust observed. He pok about the •necessity of being quick to re ogn iz fash-ion trends. He aid that charcoal gra wathe big color in 195t lack ale, pin gota lot of busines in 1955 and thi year'"it begin to eern that olive green willhe most in demand.

Ja(k remarked hat he's e n many mallshop in which big busines wa: done be-Gill of smart tacking and display. Heemphasized that pros mu t make the ut-mo t u. c of displa area and fi. ture 0 -..golfer in the shop will buy of th ir owninitiative. This is essential becau e the procan't high-pre ure cu tamer.

•• tud your hop with our cu. tom r

Coljdom -

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who are serious about //improving their games /

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Your answer to golfers

./ "/

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ILMacGregor Tourney

UPER Y O-M TI Woods

There's a new dawn breaking forany golfer who is not satisfied withhis (or her) wood shots. MacGregorTourney Super Eye-O-Matic woods(MT, Tommy Armour or louiseSuggs models) have a new look,new "feel" and new playability.Hitting area has been increasedmore than 'll inch to help elimi-nate toe and heel shots. New in-dicator design of king-size fibreinsert points out correct alignment

when addressing the ball. Face ofeach wood is convexed for morepower, minimizes hook or slice.

When golfers playa new SuperEye-O-Matic wood, they auto-matically find it easier to get moredistance and better direction.

One look at a set of these 1956beauties and you'll agree that theyare your answer to the golfers whoare really serious about improvingtheir games. Is your order in?

Cincinnati 32, Ohio

January, 1~~6 ')~••• 1

eye" Lu t urged and told about walkinginto pro hops where his vi ion wa metfirst by a calendar. A the pro doesn't ellcalendar such u e of valuable pace ob-viously i n't good bu ines .

"Larue Day" In Pro hop"Every day i ladies' day in the pro hop,"

Lust declared. "Many women who don'tplay golf buy for golfer and the pro hopwith it. convenience, ea y parking, chargeaccoun ts, good tocks of port wear foradults and young ters, and attractive dis-play, ha vast sale opportunities." .

Tribute wa paid by Jack to pro' WIveas having pioneered in developing ~hemodern pro hop and today accountmgfor much of the martest opera tion ofpro hops.

Lust advocated frequent and thought-ful experimenting with hop arrangementsand displays and with color. He notedthat lighting is bad in quite a few proshops-everything in these shop looks grayor dull green.

Give Buying TipHe gave the pro practical uggestions

on buying, telling them to buy with thehead and not with the heart and to an-ticipate at lea t 50 per cent of shop stockneeds by ordering based on the previousyear. Lust reminded the pro that manu-facturers have to plan far ahead, ordermaterial, finance and manufacture farahead of delivery. Thi require that theretailer plan and buy well in advan e.

"If the pro or hi a si tant doesn't knowmuch about di play he should ask the man-ufacturers' salesmen to help him," Lustadvised. He alo advi ed that the pro geta simple ystern of inventory control orthe pro never will know where he standsor how to order properly. .

The Educational essions concluded WIthpre entation of insuranc~ p'lan~ on. sick-nes accident and hospitalization msur-anc~ by John H. Rader of Joseph r.Denni Co., Chicago; and on all-risk coverage of stock and equipment by Wm. F.Harrity, .Jr., \Vynnew()od, Pa.

Club Managers Convenein LosAngeles, Jan. 18-21

Edward M. Grenard, pres., Club Mana-gers ssn, of America, will lead his organ-ization into Los Angeles for the eM AA's29th annual renvention, Jan. 18·21.

Attendance of more than 600 dub man-ager is exp (ted with the country andcity club being evenly represented.

28

"1 he Southern Ca lilot n ia chapter 01 theC 1\\ ha made c tell ive plan Ioi t: g-ing the manager' affair which al\,.a\ ifeatured by a cries of lunr heon , dinnerand other entertainment.

Businc c ion of the cath "l-

ing will be held in Hotel Aruba sad r, thconvention headquarters. ~r;lIIag r havebeen asked, in a nation-wide que tionnaire,what problem they (On iclcr mo t impor-tant and urgent ill dub ope] arion. I hreplies dictated the program.

Country dub manager will Ita \ e theirround tablee ion Frida) p.m., Jan. 20.

Nominates Tuftsto Head USGA

Richard . Tufts, Pin .hur t, ., habeen nominated to be pr' idc.nt of th

G \ for 19~6. The report of the nomin-ations committee, headed by otton P. H .{-felfinger, Minneapolis, ~Iinn., will bevoted upon Jan. 2 at the 'C \' 62nd an-nual meeting in the Vanderbilt Hotel, ~Te •York. .omination a ures .lcction,

Other officer' nominated for the 195}term include: "icc presidents, John D.Ames, Chicago, and John (,. Clock, oneBear h, Cal.; seer .tary, Charles L. Pier on,Boston; treasurer, J. Fredcrich Byers, j r.,Pitt burgh, Pa.; e. ecutive romnu ttee, '.W. Benedict, White Plains, , Y. andRichmond Gray, Richmond, Vel

I ufts, a member of , G \ e. ecutivecommittee since 1916, crvcd as ecretaryof the organ iza tion in 1~F 0-51 and habeen a vice president since 1952. He bpresent chairman of the Rule of olfand ienior Championship committee. In1951 and again last year. Tuft v••'as a mem-ber of negotiating committees that metwith representatives of the Royal and An-cient GC of . t. Andrews, icotland, to de-velop a uniform code of rule ..

The new presidential nominee was grad.uated from Har ard in 1917 and h,IS l ivcdin Pinehurst for many )car \ 'here he i.,president or Pinehurst, Inc. IIe i a mem-ber of Pinehurst ce, Royal and Anricn tGC of it. Andrews, USGA and Ameri an,Southern and \Ve tern Golf ,h nsf

Retiring pre id .nt of 'GA i T aacB. Grainger. 'ew York who headed theassociation in 1951 and 195,}.

IMPORTANT NOTICETurn to page 77 - and mak sure your activeoperating heads receive GOlFDOM in 1956.

oljdom

By O. J. NOE

( onclu ion of a two parI review of tur]maintenance in 1955)

HE bent gras e fared badly during theummer of 1955, both on green and

fairway. E en the be t looked bad duringperiod of hot, humid and wet weather.

There have be n few complaint aboutmixed G rman bent. Iost green of it arein the Ea t. he ea on wa hot and dryuntil lat ummer. he hea rain in

ugu t cau ed trouble, but there wa littlecomplaint becau e nobod e pects anthing el e Iollov ing hurri ane weather. Re-(Over wa good b late eptcmber and

- earl 0 tober.Poly ro , now named P nncro s, i an

oth r seeded t pe of reeping bent. Plotof it de eloped from th original malllot of eed looked go d in most in lances.In Iilwaukee, 'Vi ., and in Dalla, Te .,Polycro (P nncro ) wa e peciallv goodall cason. P nncro: cern to have greatpossibilitie and i: d rving of further test-ing when ecd become available again.

Make Com back\mong the vegetative strains, good old

Wa hington train came back into it own.It i a good hot weather gra . Its chi'{drawback i a tcndenc to go off-color andtop growth when weather turn cool.everthele everal upt. have e pre cd

ati faction in having thi train on thegreen at th ir dub .

January, 1956

)ld rchard and Toronto have theirchampion. Toronto i least e i tant ofthe two to disease, but it make a fa tcomeback and cern to re 1 t mechanicalwear b tter than orne of the other train.Th true train I a good performer andkee P good color in cold weather.

\.rlll1gton and Congres ional alone andin combination gained tature. Both per·formed remarkabl well. .\rlington waout tanding III the belt from \Va hingtonaero to Kana it. reen containingit III 1 a hv il le and hattanooga camethrough the ummer without muc troubleThere are 1 bent green of the e gra eat Durham, J. C. Richland of a hvillewill have all bent green in 1956. The la tone ,••ere plant d thi fall. ongre ionalha been good farther north. It re i t.now mold remarkabl well and one

of the Iir t to tart growth in the pring.Congre iorial hold. it color well in thefall.

Critici m of eparation Que tionedr itiri m of eparation on green planted

to the \rlington-Congre ronal mi. ture inot jutified even though there are ex-ample of 'uppo ed eparation. Poor mi -ing before plan ting or the u c of an 0([-t) pe train of ongre ional would eemto be the rea on.

Iter seerng SIgn of eparation in I an-a 'i ty sev eral ear ago, the , ri ter \\ -nt

to Fairfa , Va., to ee the original planting made b) William Glov r. There wano evidence of eparation on green whichwere then 12 ear. old. Glover plan tedgcnerousl and used an e: tra bushel of

rlington in the mi cture. He mentioneda figure of 5 bushel Arl ington and 4.bu hels c:.ongre ional per 1,000 q ft.

The green at Fairfa . planted with qualpart Arlington, ongrcsional and Col-lin alv ••a's have been er) good and howno ev idence of eparation. Clover po ehighl of the e green and cud the turf

2 4 0 injury to Tiffine (Tiftin 127) Bermudaduring spot treatment to kill penny wort.

Yes, Mr. Pro, tbese are tbe clubs ellery golferbas been UNlitillg for - the ultimate ill balance,

precision, 1I1li[ormitv and feel.'

WHA T MASTER-MATCHING ISMaster-Matching is an exclu ive H & B manufacturing procedurfor matching woods and irons to hand-crafted, dynamically de-signed master models, Ma ter-Matching make it po ible to"calibrate each club to within 1/1000 of an inch of the originalmaster model and sets up a eries of checks and control througthe many steps of manufacture.

WHAT MASTER-MATCHING DOES.-Master-Matching permit the matching of one club to the other

with such precision that each i perfecrly inter-related in balanceand feel, resulting in UNIFORM SWING-FEEL!

HOW UNIFORM SWING-FEEL HELPS THE GOLFERUniform wing-Feel enables the golfer to grool'e his wing, for .•each club swings the ame, thereby eliminating the need foradapting the swing to each individual club. Power-Bilt make it-,far ea ier for the swing to become automatic by helping to pro-mote rbytbm in it-and the secret to good golf is good timing! .•...

. . . This sea on IIPRECISIO GOLF with the n w ~aster-Matched Power-Bllts,4