the business impact of social media for smbs

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The Business impact of Social Media@DavidSimpson_#QuickBooksAlbion

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Vital stats #QuickBooksAlbion

SIMPSON7Digital marketing and rich media space for 10 yearsWorked with SMBs and Enterprise on local and global scalesSnr. Account Director at Brands2Life Creative and technical developersBrand strategy and planning Developing connected communication approaches

Todays session24 December, 20144lorem#QuickBooksAlbion

The social conversation24 December, 20145#QuickBooksAlbion

Is social media relevant to my business?#QuickBooksAlbion

Perceptions of social media 24 December, 20147#QuickBooksAlbion



Whos on social?#QuickBooksAlbion

The numbers add up

71% of people use mobile to access social media52% Female

48% Male

More than 1 in 5 Britons will use Twitter this year

91% of people have gone into a store because of an online experience72% of consumers trust online reviews as much as personal recommendations

Most active age group25-34 followed by 18-24

78% of consumers say that the posts made by companies on social media influence their purchases

http://blogs.adobe.com/digitalmarketing/mobile/adobe-2013-mobile-consumer-survey-71-of-people-use-mobile-to-access-social-media/ http://www.statista.com/statistics/300372/uk-profession-related-social-media-usage/http://www.socialmediaexaminer.com/SocialMediaMarketingIndustryReport2014.pdfhttps://blog.twitter.com/en-gb/2014/more-than-80-of-smes-recommend-twitter-for-businessThe@Nielsenstudy underlines why so many SMEs are willing to endorse Twitter. It found that 72% of surveyed business users say Twitter is important to their marketing strategy, and has positively affected their bottom line.93% of those surveyed say the platform easy to use.http://www.theguardian.com/technology/2014/feb/20/twitter-uk-active-users-2014 11

Familiar faces

Content matters#QuickBooksAlbion

Social done well#QuickBooksAlbionPaddy power

The social conversation

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https://twitter.com/ArenaFlowers

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Social done well#QuickBooksAlbionhttps://www.youtube.com/watch?v=ZUG9qYTJMsI http://www.dollarshaveclub.com/

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KNOW YOUR AUDIENCE

The social mix#QuickBooksAlbion

How can you use these channels?

Audiences want a conversational experience with interactive contentUse Facebook as a way to express your brands personalityParticipate with users who engage with your content promote interactionPost content every 1-2 days

Reach out to customers and prospectsTake advantage of the ads facilityContent should be professional, attractive and sharable, but humanReal time CRM opportunityUse #hashtags to tap into conversations taking placePost content every 1-2 days

Setup a professional page using a google email account Tap into the google ecosystem of collaboration and cloud toolsPost often with optimized content Take advantage of Google authorship to support SEO impact Make strategic use of #hashtags Post 1-2 every week

Build personal networks, prospective employees and critically customersContent should be professional and thought leadership focusedJoin conversations taking place in groups to push your own thoughts and your brandPost 1-2 every week

Social as part of the marketing mix

Nourishment/ConsiderationEngagement/participationBusiness impactAwareness

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24 December, 201424Accountant example

KeepingUpWithTheBooks.co.uk

Mobile potential#QuickBooksAlbion

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Oasis re-releases (What's the Story) Morning Glory with augmented reality

Future Gazing#QuickBooksAlbion

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#QuickBooksAlbion


https://www.youtube.com/watch?v=ITjsb22-EwQ 36



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Closing thoughts#QuickBooksAlbion

Offer real insight on your business that people can't get elsewhere; know your audience!1-2 times per day

Use social measurement tools understand impact and prove an ROI to your business Set targets! Use #Trends to identify who is posting content that you/your company may be interested in e.g.

#WBA #birminghambusiness #SmallBusinessSaturday #QuickBooksAlbion

Top tips when using socialRespond to people who interact with your content in real time

Llike, retweet, favourite & follow back

Having Twitter and LinkedIn apps on your smart phone will help you keep on top of this

Connect with as many people as possible! LinkedIn, Twitter and Facebook in particular are key tools that you can use to begin to build meaningful networks and relations with clients and prospects#QuickBooksAlbion

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The Business impact of Social Media@DavidSimpson_#QuickBooksAlbion

the business impact of social media for smbs

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