the business concept of future firm_italy
TRANSCRIPT
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III Transnational
Meeting
06/09 May
2011
Rijeka, Croatia
Comenius Partnership 2010/2012 Business Ideas for the Future BIF
Letizia Baratti, Angelo Parnofiello
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III Transnational
Meeting
06/09 May
2011
Rijeka, Croatia
This
project has
been
funded
with
support
from
the European
Commission.
This
presentation
reflects
the views
only
of the author, and the Commission
cannot
be
held
responsible
for
any
use
which
may
be
made
of the information
contained
therein.
Letizia Baratti, Angelo Parnofiello
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III Transnational
Meeting
06/09 May
2011
Rijeka, Croatia
III Transnational Meeting Rijeka, Croatia 06/09 May 2011
Letizia Baratti, Angelo Parnofiello
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About us:Our firm has been working in the Italian
North-West area since 1983.
We are an advertising company born to be original and thoroughly satisfy customers’ requests.
Letizia Baratti, Angelo Parnofiello
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Financial Situation/Needs
• Graph-viewing: positive (+€ 36.000) • More capital to invest in technical
development, equipment and production • Wider customer basis• Expansion of the market
Letizia Baratti, Angelo Parnofiello
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Letizia Baratti, Angelo Parnofiello
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The way we want to be seen
• Strong• Loyal• Transparent• Successful• Competitive• Affordable
Letizia Baratti, Angelo Parnofiello
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Our Customers
• Small/Medium Brands• Small/Medium Firms• Cultural Associations• Voluntary Associations/ Charities• Private Customers
Letizia Baratti, Angelo Parnofiello
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Competitive Analysis
• A set of rules and laws can sometimes slow down our production and bureaucratic processes
• The economic trend in our area is fairly stable
• The competition suffered by our firm seems neither strong nor impeding
Letizia Baratti, Angelo Parnofiello
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SWOT
Strengths
• Technological skills• Distribution channels• Customer loyalty• Production quality• Management
Weaknesses
• Weak brands• Difficulties in
communication with the branches
Letizia Baratti, Angelo Parnofiello
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SWOT
Opportunities
• Lower personal taxes• Technological
Advances• Change in population
age
Threats
• Closing of geographic markets
• Changes in government politics
• Tax increases
Letizia Baratti, Angelo Parnofiello
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Product/ Service Offered
• Advertising• Brand Naming• Brand Design• Consulting• Time-Trial of the service• Survey Service on market feedback in
response to the product
Letizia Baratti, Angelo Parnofiello
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Our products
Letizia Baratti, Angelo Parnofiello
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Letizia Baratti, Angelo Parnofiello
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Letizia Baratti, Angelo Parnofiello
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Some of our strategies
• Relationship Marketing• Segmentation
Letizia Baratti, Angelo Parnofiello
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How to Segment• Sensory segment (breath and taste)• Sociable segment (white teeth)• Worried segment (caries prevention)• Indipendent segment (price)
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