the business concept of future firm_italy
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III Transnational Meeting 06/09 May 2011 Rijeka, Croatia
Comenius Partnership 2010/2012
Business Ideas for the FutureBIF
Letizia Baratti, Angelo Parnofiello
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III Transnational Meeting 06/09 May 2011 Rijeka, Croatia
This project has been funded with support from the European Commission.
This presentation reflects the views only of the author, and the Commission cannot be held
responsible for any use which may be made of the information contained therein.
Letizia Baratti, Angelo Parnofiello
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III Transnational Meeting 06/09 May 2011 Rijeka, Croatia
III Transnational Meeting Rijeka, Croatia 06/09 May 2011
Letizia Baratti, Angelo Parnofiello
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About us:Our firm has been working in the Italian
North-West area since 1983.
We are an advertising company born to be original and thoroughly satisfy customers’ requests.
Letizia Baratti, Angelo Parnofiello
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Financial Situation/Needs
• Graph-viewing: positive (+€ 36.000) • More capital to invest in technical
development, equipment and production
• Wider customer basis• Expansion of the market
Letizia Baratti, Angelo
Parnofiello
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Letizia Baratti, Angelo Parnofiello
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The way we want to be seen
• Strong• Loyal• Transparent• Successful• Competitive• Affordable
Letizia Baratti, Angelo Parnofiello
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Our Customers
• Small/Medium Brands• Small/Medium Firms• Cultural Associations• Voluntary Associations/ Charities • Private Customers
Letizia Baratti, Angelo Parnofiello
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Competitive Analysis
• A set of rules and laws can sometimes slow down our production and bureaucratic processes
• The economic trend in our area is fairly stable
• The competition suffered by our firm seems neither strong nor impeding
Letizia Baratti, Angelo Parnofiello
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SWOT
Strengths
• Technological skills• Distribution
channels• Customer loyalty• Production quality• Management
Weaknesses
• Weak brands• Difficulties in
communication with the branches
Letizia Baratti, Angelo Parnofiello
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SWOT
Opportunities
• Lower personal taxes
• Technological Advances
• Change in population age
Threats
• Closing of geographic markets
• Changes in government politics
• Tax increases
Letizia Baratti, Angelo Parnofiello
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Product/ Service Offered
• Advertising• Brand Naming• Brand Design• Consulting• Time-Trial of the service• Survey Service on market feedback
in response to the product
Letizia Baratti, Angelo Parnofiello
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Our products
Letizia Baratti, Angelo Parnofiello
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Letizia Baratti, Angelo Parnofiello
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Letizia Baratti, Angelo Parnofiello
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Some of our strategies
• Relationship Marketing• Segmentation
Letizia Baratti, Angelo Parnofiello
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How to Segment
• Sensory segment (breath and taste)• Sociable segment (white teeth)• Worried segment (caries prevention)• Indipendent segment (price)
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