television broadcasting and promotion
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Television broadcasting and promotion
Presented By
Ehtisham Ali
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TELEVISION
“AN EXCEPTIONALY POWERFUL BROADCASTING MEDIUM OF PROMOTION”.
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Television is a medium of promotion and advertisement which provides a unique scope of producing visual, audio and chromatic effects, consequently makes the promotional broadcasts more effective, vibrant and lively.
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CHARACTERISTICS OF TELEVISION
It is a pervasive electronic device i.e. almost every household has a television set irrespective of social class even in developing countries.
It is a medium of mass communication.
Motion pictures with sound is a distinguished characteristics of television.
Television has an ability to give illusionary 3 - Dimensional view.
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TELEVISION IS NOW 3D“Visual appeal of TELEVISIONS are now dramatically
improved”
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MERITS OF TELEVISION IN PROMOTIONAL BROADCAST
Flexibility is high in terms of content, duration, timings.
It gives a lively effect by producing visual, motion, audio, and color affects.Its penetration into the society (consumer) is very high.
High impact.
Creativity is high.
Exposure is high.Attention is high.
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LIMITATIONS OF TELEVISION
High cost.
Lack of selectivity.
Fleeting message.
Limited Viewer attention.
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THREATS TO TELEVISION BROADCAST PROMOTIONS
PVR (Personal Video Recorder).
Growing distrust and negative image of T.V. Commercials.
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SOME STATISTICS REGARDING TELEVISON BROADCAST PROMOTION
32% of all commercials are of 15 seconds spot.
Some companies like General Motors and Ford spend 2/3 rd of their media budget on various forms of promotions by Television Broadcast.
29% audience stopped viewing television or switched to other channels to avoid commercials.
During prime time more than 100 million people are watching television in the U.S.
(SOURCES: ACNELSON MEDIA RESEARCH REPORT 2001)