the bright future of communities at mrs social media research conference
TRANSCRIPT
?
?
?
Perfect information
Consumer-generated
Trustworthy
Lightning fast
Fuelled by social media
@SEBASTIENVL
@SEBASTIENVL
cosmopolitan empowered
? Sharing feedback
Walking in our shoes
Concrete business outcomes
@SEBASTIENVL
smart co-creator
cosmopolitan empowered
Rational overload
Emotional heuristics
Herd behaviour
Emotional sharing
@SEBASTIENVL
We need to make consumers an
integral part of everything we do.
Mariken Kimmels / H.J. Heinz
@SEBASTIENVL
‘Online Communities’ become more and
more a true ‘Fusion Research’ tool that
allows for ‘triangulation’ on different
levels. Leading to more valid research
results, fresh inspiration and a deeper
understanding of the issue researched.
Frédéric Gennart / Inter IKEA Systems
@SEBASTIENVL
Conversations from external stakeholders
Co
nve
rsa
tio
ns fro
m in
tern
al sta
ke
ho
lders
Proud
company
Conversation
company
Boring
company
Adored
company
Communication is key!
@SEBASTIENVL
Smart Cookies
academic backbone
sector expertise
marketing consulting
innovative methods
change agent
engagement & activation
Creative
Solid
@SEBASTIENVL
linkedin.com/in/tomderuyck uk.linkedin.com/in/sebastienvanlaere [email protected] [email protected] @tomderuyck @sebastienvl
www.insites-consulting.com
Ready for a bright future?
Head of Research Communities