the branding lounge: creating a visual guidelinethe branding-lounge-session-2

8
Creating a visual brand guideline Visual Branding Session 1

Upload: jennifer-dopazo

Post on 29-Aug-2014

34 views

Category:

Design


1 download

DESCRIPTION

 

TRANSCRIPT

Page 1: The Branding Lounge: Creating a Visual GuidelineThe branding-lounge-session-2

Creating a visual brand guideline

Visual Branding Session 1

Page 2: The Branding Lounge: Creating a Visual GuidelineThe branding-lounge-session-2

VISUAL BRANDING GUIDELINE VISUAL BRANDING SESSION 1

Keeps you focused. Time saver when creating new content.

Introduce new team members to your vision. Media kits to raise brand awareness.

(just to name a few)

Page 3: The Branding Lounge: Creating a Visual GuidelineThe branding-lounge-session-2

VISUAL BRANDING SESSION 1

Brand Voice. Message.

Vision. Audience.

VISUAL BRANDING GUIDELINE

Page 4: The Branding Lounge: Creating a Visual GuidelineThe branding-lounge-session-2

VISUAL BRANDING SESSION 1

Design amplifies your Brand Vision!

(that’s why we are here today!)

VISUAL BRANDING GUIDELINE

Page 5: The Branding Lounge: Creating a Visual GuidelineThe branding-lounge-session-2

VISUAL BRANDING SESSION 1

Knowing your audience.

(questionnaire time)

VISUAL BRANDING GUIDELINE

Page 6: The Branding Lounge: Creating a Visual GuidelineThe branding-lounge-session-2

VISUAL BRANDING SESSION 1

Gather some inspiration.

(with Pinterest)

VISUAL BRANDING GUIDELINE

Page 7: The Branding Lounge: Creating a Visual GuidelineThe branding-lounge-session-2

VISUAL BRANDING SESSION 1

Create a brand inspiration sheet.

(from our findings on the questionnaire + Pinterest)

VISUAL BRANDING GUIDELINE

Page 8: The Branding Lounge: Creating a Visual GuidelineThe branding-lounge-session-2

VISUAL BRANDING SESSION 1

Free & Open Source Tools for Brand Building.

(from our findings on the questionnaire + Pinterest)

VISUAL BRANDING GUIDELINE