the bottom line hc2
DESCRIPTION
TRANSCRIPT
![Page 1: The Bottom line hc2](https://reader033.vdocuments.us/reader033/viewer/2022061221/54bfcb5e4a79595c748b4691/html5/thumbnails/1.jpg)
Presentatie titel
Rotterdam, 00 januari 2007
the bottom line
Rotterdam, 6 september 2010
![Page 2: The Bottom line hc2](https://reader033.vdocuments.us/reader033/viewer/2022061221/54bfcb5e4a79595c748b4691/html5/thumbnails/2.jpg)
Last week
developing options using the options sheet and “ritualized dissent”
you’ve read the adidas case
![Page 3: The Bottom line hc2](https://reader033.vdocuments.us/reader033/viewer/2022061221/54bfcb5e4a79595c748b4691/html5/thumbnails/3.jpg)
![Page 4: The Bottom line hc2](https://reader033.vdocuments.us/reader033/viewer/2022061221/54bfcb5e4a79595c748b4691/html5/thumbnails/4.jpg)
Business models
![Page 5: The Bottom line hc2](https://reader033.vdocuments.us/reader033/viewer/2022061221/54bfcb5e4a79595c748b4691/html5/thumbnails/5.jpg)
![Page 6: The Bottom line hc2](https://reader033.vdocuments.us/reader033/viewer/2022061221/54bfcb5e4a79595c748b4691/html5/thumbnails/6.jpg)
WHO... am I selling to?
WHAT... am I selling them? (and (more importantly) how does it help them?)
HOW... do I organize value?
HOW... do I make money?
Traditional questions:
![Page 7: The Bottom line hc2](https://reader033.vdocuments.us/reader033/viewer/2022061221/54bfcb5e4a79595c748b4691/html5/thumbnails/7.jpg)
Businessmodel canvas
![Page 8: The Bottom line hc2](https://reader033.vdocuments.us/reader033/viewer/2022061221/54bfcb5e4a79595c748b4691/html5/thumbnails/8.jpg)
![Page 9: The Bottom line hc2](https://reader033.vdocuments.us/reader033/viewer/2022061221/54bfcb5e4a79595c748b4691/html5/thumbnails/9.jpg)
![Page 10: The Bottom line hc2](https://reader033.vdocuments.us/reader033/viewer/2022061221/54bfcb5e4a79595c748b4691/html5/thumbnails/10.jpg)
Make “sense” of Adidas’ business
model(anno 2006)
![Page 11: The Bottom line hc2](https://reader033.vdocuments.us/reader033/viewer/2022061221/54bfcb5e4a79595c748b4691/html5/thumbnails/11.jpg)
![Page 12: The Bottom line hc2](https://reader033.vdocuments.us/reader033/viewer/2022061221/54bfcb5e4a79595c748b4691/html5/thumbnails/12.jpg)
Wrapping up
a business model is a quick way to consider a business.it’s used in VC pitches
Osterwalders Canvas is a visual representation of a businessmodel.
The model should make “sense”
It should be evident how you “make money”
![Page 13: The Bottom line hc2](https://reader033.vdocuments.us/reader033/viewer/2022061221/54bfcb5e4a79595c748b4691/html5/thumbnails/13.jpg)
Make “sense” of Adidas’ business
model(anno 2011)