I C U EH A O M I N G Z H A N G | J E R R Y PA N | S T E P H A N I E L I N

I C U E I N T U I T I V E T O - D O L I S T R E M I N D E R A P P

• An intelligent reminder App that will helps you be more productive and efficient

• Uses the cloud technology to share the list with everyone in your network

• All of your items/tasks in your to-do list is categorized so they can be easily searched and located

Uses GeoFencing API Technology: Receive a reminder when you are near business establishments that are associated with an item/task on your list

Once you enter the business establishment, it will generate an alert to remind you of all the promotions that are active

M D P

• Are people interested in this app? (Do they need it?)

• Will this app impact people’s life?

• Will this app be profitable?

M R P

• Is there a demand for this app?

• Are people willing to pay for it?

• What functions and features should we add to this app? 

• Is there any unnecessary functions?

F O C U S G R O U P F I N D I N G S

“What if I live right by Ralphs?”“I shop specific items at specific

stores. And I don’t want to receive notifications from stores where I

never shop”“It would be very annoying if there are too many discount message popping out”

“The automatic listing of coupons function when I am at the stores is really helpful”

"I like the list sharing functionality, it will make shopping for the family much more efficiently

“It would be great if the to-do list can remind me to buy things”

“It would be much helpful if I can choose and click the items from some categories instead of me typing in the name, because I am really lazy ”

“I don’t keep a list for grocery. I just shop when I’m there [grocery store]”

“A list would help but I don’t have the habit of using it”

“I usually plan my grocery trips”

"I want a feature that will draw me to constantly rely on this App"

“Is it just for shopping? Does it combine to-do list for other things”

“I am not an early adopter. But if someone says it is really great and recommends me to use it, I will consider about it”

S U R V E Y

T O F I N D O U T I F T H E R E I S A P O T E N T I A L N E E D F O R E A C H R E S P O N D E N T

Q 1 : H o w m a n y p e o p l e a r e i n y o u r h o u s e h o l d ? ( i n c l u d i n g y o u ) Q 2 : I p u r c h a s e i t e m s f o r p e o p l e i n m y h o u s e h o l d o n m y e r r a n d s Q 3 : I ' v e o f t e n f o r g o t t e n t o b u y s o m e t h i n g r i g h t a f t e r I v i s i t e d a

s t o r e

Q 4 : H o w d o y o u k e e p y o u r t o - d o o r s h o p p i n g l i s t ? Q 5 : D o y o u o w n a s m a r t p h o n e ?

Q 6 : W h i c h o p e r a t i n g s y s t e m i s y o u r s m a r t p h o n e ? Q 7 : D o y o u h a v e a d a t a p l a n f o r y o u r p h o n e ?

Q 8 : H a v e y o u t r i e d a n y t o - d o o r s h o p p i n g l i s t A p p s ? Q 9 : W h i c h t o - d o o r s h o p p i n g l i s t A p p s h a v e y o u t r i e d ?

Q 1 0 : W h i c h t o - d o o r s h o p p i n g l i s t A p p s a r e y o u s t i l l u s i n g ? Q 1 1 : W h a t m a d e y o u s t o p u s i n g t h e A p p ( s ) ?

Q 1 2 : K e e p i n g a t o - d o o r s h o p p i n g l i s t h e l p s m e r u n m y e r r a n d s m o r e e f f i c i e n t l y

T O F I N D O U T I F T H E Y H A V E U S E D A N Y T O - D O L I S T, A N D W H A T D O P E O P L E U S U A L LY U S E

T O F I N D O U T T H E U S E F U L N E S S O F E A C H F U N C T I O N

Q 1 3 : R e m i n d e r a l e r t s b a s e d o n y o u r l o c a t i o n ( G e o F e n c i n g A P I ) Q 1 4 : C l o u d s h a r i n g

Q 1 5 : D i s c o u n t a l e r t s Q 1 6 : C a t e g o r i z e d To - D o l i s t

Q 1 7 : M u l t i p l a t f o r m c o m p a t i b i l i t y

Q 1 8 : I u s e d e a l s o r c o u p o n s w h e n I s h o p Q 1 9 : S p e c i a l d e a l s a f f e c t w h e r e I m a k e m y p u r c h a s e

Q 2 0 : I a m w i l l i n g t o s w i t c h b r a n d s i f I r e c e i v e d a c o u p o n

T O F I N D O U T H O W P R I C E - S E N S I T I V E E A C H R E S P O N D E N T I S

Q 2 1 : K n o w i n g t h e f u n c t i o n a l i t i e s , I a m w i l l i n g t o p a y $ 0 . 9 9 f o r t h e i C u e A p p

Q 2 2 : I f i C u e w a s o f f e r e d f o r f r e e , I a m l i k e l y t o g i v e i t a t r y

T O F I N D O U T P E O P L E ’ S W I L L I N G N E S S T O D O W N L O A D I C U E

Q 2 3 : W h a t i s y o u r a g e ? Q 2 4 : W h a t i s y o u r g e n d e r ?

T O F I N D O U T T H E D E M O G R A P H I C S

S U R V E Y R E S P O N S E S

79 responses

51-75 5%

26-38 48%

76+ 3%

18-25 44%

A G E

FEMALE 51%

MALE 49%

G E N D E R

87% surveyed would try iCue for free 24% would or is likely to pay $0.99

Other Apps 3%

Calendar App 7%

To-Do list App 10%

Note App 19%

Other methods 3%

I don't keep a to-do list 5%

On paper 20%

From memory 33%

How do they keep their to-do or shopping list?

E V E R N O T E ( 6 ) A N Y. D O ( 4 )

W U N D E R L I S T ( 2 ) S H O P P I N G L I S T ( 1 )

E R R A N D S T O - D O L I S T ( 1 ) T O D O I S T ( 1 )

I P H O N E R E M I N D E R S ( 1 ) G TA S K ( 1 )

G O O G L E K E E P ( 1 )

REPLACED WITH

OTHER APPS

DOESN’T SYNC WITH

THEIR EXISTING

PROGRAMS JUST DONT USE IT

“USELESS” “COMPLICATED”

T O P R E A S O N S P E O P L E Q U I T U S I N G

T O - D O L I S T /S H O P P I N G L I S T

A P P ( S )

0

17.5

35

52.5

70

Geo

Fenc

ing

API

Clo

ud S

harin

g

Dis

coun

t Ale

rts

Cat

ego

rized

To

-Do

Lis

t

Mul

tipla

tfo

rm C

om

pat

ibili

ty

1814111210

3041

41

2631

168

10

1918

22485

11123

Very Useless Useless Neutral Useful Very Useful

Most helpful functions for those interested

R E G R E S S I O N A N A LY S I S

P O P U L AT I O N W H O A R E I N T E R E S T E D I N I C U E I F I T S F R E E

SUMMARY  OUTPUT

Regression  StatisticsMultiple  R 0.4838266R  Square 0.2340882Adjusted  R  Square 0.1214541Standard  Error 0.7209907Observations 79

ANOVA   df SS MS F

Regression 10 10.8036156 1.0803615 2.078307Residual 68 35.3482830 0.5198276Total 78 46.1518987

3    

  Coefficient Standard   t  Stat P-­‐valueIntercept 1.8398654 0.78496036 2.3438959 0.022013Forget  to  Buy 0.1563965 0.09410722 1.6618978 0.101136Purchase  for  others 0.0091303 0.08763598 0.1041846 0.917329Use  Coupons 0.1976489 0.11440930 1.7275597 0.088606Keeping  a  To-­‐Do  List  is  Helpful -­‐0.036025 0.11128528 -­‐0.323721 0.747142GeoFence  Capability 0.0854169 0.09957160 0.8578445 0.393991Cloud  Sharing 0.1571926 0.09794195 1.6049567 0.113137Special  Deals  Affect  Where   -­‐0.140641 0.11431018 -­‐1.230346 0.222806Discount  Alerts -­‐0.026773 0.12568465 -­‐0.213021 0.831947Categorized  To-­‐Do  List 0.1490539 0.12627514 1.1803902 0.241957Multi-­‐Platform  Compatibility 0.1252034

870.13585586

60.9215905

90.360000

395

From the regression analysis, we noticed that the respondents who like to use coupons when shopping will most likely be interested in this app. We also found that the Cloud Sharing function and the Forgetfulness factors are borderline significant in terms of the P-Value: People are interested in using this app because they can share the to-do list and use the GeoFencing function to remind them when they are near a business.

F I N D I N G S

P O P U L AT I O N W H O A R E W I L L I N G T O PAY F O R T H I S A P P

SUMMARY  OUTPUT

Regression  StatisticsMultiple  R 0.605611R  Square 0.366765Adjusted  R  Square 0.273643Standard  Error 0.838039Observations 79

ANOVA   df SS MS F

Regression 10 27.6606447 2.766064 3.938523Residual 68 47.7570767 0.702309Total 78 75.4177215    

  Coefficien Standard   t  Stat P-­‐valueIntercept 2.207813 0.91239402 2.419802 0.018207Forget  to  Buy 0.148000 0.10938497 1.353026 0.180528Purchase  for  others -­‐0.092237 0.10186316 -­‐0.905501 0.368396Use  Coupons 0.091096 0.13298297 0.685027 0.495655Keeping  a  To-­‐Do  List  is   -­‐0.263367 0.12935179 -­‐2.036052 0.045642GeoFence  Capability 0.074698 0.11573646 0.645422 0.520825Cloud  Sharing 0.187323 0.11384225 1.645462 0.104489Special  Deals  Affect  Where   -­‐0.508016 0.13286776 -­‐3.823478 0.000288Discount  Alerts 0.195724 0.14608881 1.339766 0.184781Categorized  To-­‐Do  List 0.140804 0.14677517 0.959320 0.340795Multi-­‐Platform  Compatibility 0.199069 0.15791126 1.260638 0.211747

F I N D I N G S

From this regression analysis, we noticed that people will want to pay for this App if it directs them to the stores with the best deals. In addition, people will purchase this App because they rely on a To-Do list to efficiently assist their daily lives. We also noticed that the Cloud Sharing capability is borderline significant and that this functionality is important to them if they were going to spend $0.99 to purchase the App.

FA C T O R A N A LY S I S

C O R R E L AT I O N

Correlation among each key features is really weak

Cloud sharing & Multiplatform compatibility (0.414); Discount alerts & Categorized To-Do List (0.412); Categorized To-Do List & Multiplatform compatibility (0.438)

F I N D I N G S

K E Y F E A T U R E S

S C R E E P L O T & FA C T O R S

K E Y F E A T U R E S

2 potential factors only explain 60.4% of the total

F I N D I N G S

S C O R E P L O T

K E Y F E A T U R E S

The model is not very helpful but there are some nuances that more respondents care about to-do

list and discount features

F I N D I N G S

D I F F E R E N T N E E D S

Q2: I purchase items for people in my household on my errands

Q3: I've often forgotten to buy something right after I visited a store

Q12: Keeping a to-do or shopping list helps me run my errands more efficiently

Q38: I use deals or coupons when I shop

Q40: Special deals affect where I make my purchase

Q41: I am willing to switch brands if I received a coupon

C O R R E L AT I O N

Correlation among each key features is very weak

But Q38: I use deals or coupons when I shop & Q40: Special deals affect where I make my purchase (58.1%) and Q40: Special deals affect where I make my purchase and Q41: I am willing to switch brands if I received a coupon (54.2%) are somehow correlated

F I N D I N G S

D I F F E R E N T N E E D S

S C R E E P L O T & FA C T O R S

D I F F E R E N T N E E D S

F I N D I N G S

2 potential factors only explain 55.5% of the total

S C O R E P L O T

D I F F E R E N T N E E D S

F I N D I N G S

Although the model is not very helpful, deals and coupons may

still be the more important reasons for potential customers to

use iCue based on the map

R E C O M M E N D AT I O N S

D E V E L O P T H E C O U P O N /P R O M O T I O N D I S P L AY F U N C T I O N A S T H E P R I M A R Y F E AT U R E O F T H E A P P

• As soon as the users walk into the store, the App will notify them on any promotions relating to the items on their list

• Promote repeat usage of the App because of the ability to receive deals

R E F I N E B AT T E R Y C O N S U M P T I O N O F G P S F U N C T I O N A L I T Y I N A N D R O I D & I O S T O S E A M L E S S LY U S A G E O F T H I S A P P

I N C R E A S E U S E R S B Y O F F E R I N G T H E A P P F R E E O F C H A R G E

M O N E T I Z E B Y S E L L I N G D ATA & A N A LY T I C S T O M A N U FA C T U R E R S

• Brand recommendation by pre-scanning items on the list

• Offers instant promotion to encourage purchase of a particular brand

T H A N K Y O U