the body shop digital marketing campaign
TRANSCRIPT
Target Audience • Educated women • Employed • Ages 18-‐55 • Caring for themselves • Ethical and Eco-‐friendly
Why The Body Shop? • The Body Shop always been supportive of personal care for women • Keeps focus on health and natural beauty rather than artiDicially enhanced beauty like other brands • A voice for environmental causes
Reaching Consumers • Google AdWords • Social Media:
• YouTube • Facebook • Twitter
• Email subscribers
Facebook • Best way to reach upper half of Target Market • Information on new products, promotions, and sales. • Links to Vlogs on YouTube Channel
@TheBodyShop • Best for reaching younger half of audience • Fast and direct communication • Hashtag and photo contests
• The Body Shop Channel
• Vlog tutorials on products and make up routines • Helpful to customers ordering online • Will increase brand awareness
Budget • 4 Month campaign: • YouTube video production in house • Twitter and Facebook in house • Total Campaign = $48,000 per month
Evaluation • Results from Analytics tools • Subscribers, likes and followers • Changes in bath and beauty product sales
Final Notes and Summary • Educate market on Body Shop values, products and concerns • High social media focus • Campaign can continue for however long is necessary • Ending goal is to grow the brand through digital marketing