body shop marketing strategy
DESCRIPTION
its about the marketing strategy of the body shop.TRANSCRIPT
The
Body shop
Contents:-
Introduction
History
Finance
Core value
Marketing
THE FOUNDER* Anita Roddick
* Born in 1942
* United Kingdom
* She had two daughter
* Human Rights Activist
History
* In 1976, first shop open in UK
* In 1978, Anita begins licensing franchises
* In 1984, the Body Shop goes public
* In 1986, It sponsored posters for Greenpeace
* In 1990, the demand of Body Shop increased
* In 1990, The Body Shop established a charity funds
Finance
* Bank’s Loans
* Anita had of 27.6% of the shares of the company
* The Body Shop enter the London Stock Exchange
* The Body Shop remarkable rise in its shares
* In 1991, Net profit estimated by 26.2 million dollars.
Core value
* Against Animal Testing
* Support Community Trade
* Activate Self – Esteem
* Defend Human Rights
Causes
Marketing* Well Known in the world
* Nature’s way to beautiful
* The Body Shop at Home
* A variety of products
Make up
Accessories.
Perfumes.
Lotions, Creams & Oils
advertising
Collaboration
Store In India
Managing the store with a smile
Packaging
References
1. http://en.wikipedia.org/wiki/The_body_shop
2. http://www.thebodyshop.co.uk/page/home?cm_re=-_-Navigation-_-home#History.html
3. http://www.hoovers.com/body-shop/--ID__41856--/free-co-factsheet.xhtml
4. http://www.thebodyshop.com/_en/_ww/services/aboutus_history.aspx
5. http://www.fundinguniverse.com/company-histories/The-Body-Shop-International-plc-Company-