the birth of a logo
DESCRIPTION
This talk is a 'Behind-the-Scenes' look on Identity Design through a case-study. A step by step story about the process of developing a visual identity. Where to begin, which stages are necessary, what to present (and what to hold back). The whole thing, from first ideas to endresult.TRANSCRIPT
The birth of a logoA quick look behind the scenes at identity design
Overview
The brief
Exploring
Concept
Presentation
Design and play
Presentation
Focus, adjustments
Finish
The getting to know partBrief & Exploring
#questions #future #market #competition #targetgroup #followers
Brief
“Hi, we are the natural networking festival.You know us.We want a new website.”
The who is & will be partConcepting
#values #authenticity #story #strategy #character #conceptlines #firstsketches
The what do they think part 1First presentation
#storytelling #concepts #tuning #moodboard #motivation #advice #share #codecide
The how could it look partDesign fase 1
#draw #shapes #colours #play #signature #face #style #alive
The what do they think part 2Second presentation
#wow #makeittheirs #pride #motivation #possibilities #rough #options
The how shall it look partDesign fase 2
#finetuning #details #mail #adjustments #finish
[email protected](06) 81 499 147www.wouterbuning.nl
foto: iStockphoto.com
De opzet en inhoud van deze presentatie wordt verspreid onder een Creative Commons licentie. Meer informatie over deze licentie vind je hier: http://creativecommons.org/licenses/by-nc-nd/3.0/nl/
Het beeldmateriaal is grotendeels afkomstig van www.iStockphoto.com (standaard licentie)Bij eventueel hergebruik of doorvertoning is voor deze beelden een eigen licentie vereist.
T HANK YOU!
WOUT ER BUNING vormverteller