designing a logo

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Page 1: Designing a logo

hello

Page 2: Designing a logo

Providing Next Gen Branding & Design Solutions

Page 3: Designing a logo

logo

Page 4: Designing a logo

A logo is a magical symbol that represents your company and provides the

kind of image no other attribute of the business can provide.

A bad logo design won’t represent your business correctly and plays a big

role in destroying the image of your business.

Having a good logo is about more than just making a good first impression.

Your logo should convey something essential about your business’ identity.

The design should reflect your business’ personality, its attitude, its sense of

style, professionalism or fun.

Let’s check out what type of logo you can go with…

why?

Page 5: Designing a logo

wordmark logos are a uniquely styled font type that spells out the company or

brand name. Technology companies usually use this type of logo, as this

expresses the sophistication of a company. Examples of a wordmark include

Sony, Samsung and Microsoft.

wordmark

Page 6: Designing a logo

Simplicity is key when creating a logo, and lettermarks are about as simple as

it gets. They’re similar to wordmarks in that they’re comprised of text, but

highlight the company’s initials rather than their full name. This can be handy

if your organization’s name is difficult to pronounce or especially long.

lettermark

Page 7: Designing a logo

A symbol can express certain ideas much more effectively than text.

In the same way, brandmark logos (which consist only of a symbol or icon) can

give your audience a clear representation of your company’s identity without

the use of words or letters. This makes them very useful for global companies,

since consumers in other countries can associate the logo design with an

identity regardless of what languages they understand.

brandmark

Page 8: Designing a logo

Combination marks (occasionally known as iconic logotypes) are the best of

both worlds, so it makes sense that they’d be so popular; they spell out the

name of a company while simultaneously associating it with a visual icon.

Because combination marks are more complex, they require more time and

thought to design effectively.

combination mark

Page 9: Designing a logo

Unlike combination marks, which position text and symbols side-by-side,

emblems involve placing text inside of a symbol so that the two are practically

inseparable. They tend to resemble the look of an official badge or seal,

making them a common choice for government and political organizations,

but they’re also used by well-known private companies like Starbucks Coffee

and Harley Davidson.

emblem

Page 10: Designing a logo

design your future,

start with a logo

Page 11: Designing a logo

help us to help you &

answer the following questionnaire

as best as you can

Page 12: Designing a logo

1. who are you?

2. what do you do?

3. slogan (if needed)?

4. type of logo?

5. list 3 words that best reflect you?

9. any particular design preferences?

please attach photos if you have.

Page 13: Designing a logo

Get in Touch28, Bhathiya Mwt, Dehiwela,

Colombo, Sri Lanka

+94723085697

[email protected]

www.coverpage.lk

Page 14: Designing a logo

thank you