the big ideas from social brand forum 2012
TRANSCRIPT
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nick westergaard | branddrivensocial.com | fall 2012
CLOSING REMARKS
The Big Ideas
social spotlight
... and How to Pack Them Up and Take Them Home
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COMMUNITY
CONVERSATIONS CONTENT
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Created a Vessel
Photo via Flickr user tillwe
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– ann handley @marketingprofs
It’s not storytelling. It’s telling a good story well.
#SocialBrand12
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#SocialBrand12
– ann handley @marketingprofs via tom fishburne/marketoonist
The best marketing doesn’t feel like marketing
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– ann handley @marketingprofs
Take risks.
Be “Flawsome.”
#SocialBrand12
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#SocialBrand12
– david b. thomas @davidbthomas
COMMUNITY = EVERYONE that can impact your brand
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– david b. thomas @davidbthomas
The Bs & Cs are all
PEOPLE
#SocialBrand12
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#SocialBrand12
– david b. thomas @davidbthomas
No kids says ... “Daddy, will you please read me a press-release.”
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– david b. thomas @davidbthomas
Solve problems. It’s about them,
NOT YOU!
#SocialBrand12
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#SocialBrand12
– mack collier @mackcollier
Most rockstars want to have an emotional relationship with fans ... that leads to sales
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– mack collier @mackcollier
Rockstars find the
BIGGER IDEA
#SocialBrand12
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#SocialBrand12
– kipp bodnar @kippbodnar
10:4:1
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– kipp bodnar @kippbodnar
Publishing & sharing content online is the single biggest thing you can do to generate leads
#SocialBrand12
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#SocialBrand12
– kary delaria @karyd
You WILL make mistakes in social media
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– kary delaria @karyd
Set Benchmarks & Goals
#SocialBrand12
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#SocialBrand12
– dj waldow @djwaldow
Beauty is in the eye of
The Subscriber
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– tj stein @tj_stein
CLEAR is the best color
#SocialBrand12
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#SocialBrand12
– john m. morgan @johnmorgan
Something smart John Morgan said.
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#SocialBrand12 TOP TWEET
– @mackcollier quoting @marketingprofs
Instagram trains you as a marketer to see content around you all the time.
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Photo via Flickr user quinn.anya
Your Job ...
Photo via Flickr user Dinner Series
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Myth
Photo via Flickr user workshoppe
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Can’t Just Check-Off
Photo via Flickr user kkirugi
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Source: baekdal.com/analysis/market-of-information
Local Marketplace
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Perspective
Photo via Flickr user Kansir
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Photo via Flickr user Orin Zebest
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nick westergaard | branddrivensocial.com | fall 2012
social spotlight
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