the best of€¦ · no matter your reason for sending an email to a customer or prospect, the copy...

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WINNING CUSTOMER SERVICE EMAILS Engage inactive customers, reclaim abandoned carts FOLLOWUP Great ways to ask customers for feedback GET FEEDBACK Recognize an anniversary, make the best of a cancellation, or say you're sorry in an engaging way BONUS! How to make the most of inaugural emails WELCOME! Brought to you by

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Page 1: the best of€¦ · No matter your reason for sending an email to a customer or prospect, the copy should be timely, engaging, informative, exciting, and give the recipient a cle

WINNING CUSTOMER SERVICE EMAILS

Engage inactive customers,

reclaim abandoned carts

FOLLOWUP

Great ways to ask

customers for feedback

GET FEEDBACK

Recognize an anniversary,

make the best of a

cancellation, or say you're

sorry in an engaging way

BONUS!

How to make the most of

inaugural emails

WELCOME!

Brought to you by

Page 2: the best of€¦ · No matter your reason for sending an email to a customer or prospect, the copy should be timely, engaging, informative, exciting, and give the recipient a cle

PAGE 17

FuseDesk is THE Help Desk and Messaging Platform for Keap and Infusionsoft.

Visit our website Right Now to learn why:www.FuseDesk.com

No matter your reason for sending an email to a customer or

prospect, the copy should be timely, engaging, informative,

exciting, and give the recipient a clear action to take and a

reason for doing it.

A little humor now and then doesn't hurt either. 😉

Check out these examples of great business emails we just

LOVE. ❤

Page 3: the best of€¦ · No matter your reason for sending an email to a customer or prospect, the copy should be timely, engaging, informative, exciting, and give the recipient a cle

WELCOME

We love this email because it congratulates the user and tells them exactly what to expect next. Thanks for the prep work, Whole Foods Market! ❤

PAGE 2

Page 4: the best of€¦ · No matter your reason for sending an email to a customer or prospect, the copy should be timely, engaging, informative, exciting, and give the recipient a cle

WELCOME

This congratulatory email from RealtimeBoard goes on to explain uses for their platform - a must for user engagement and customer retention. A great way to set us up for success, RealtimeBoard! �

PAGE 2

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Page 5: the best of€¦ · No matter your reason for sending an email to a customer or prospect, the copy should be timely, engaging, informative, exciting, and give the recipient a cle

RE-ENGAGE

Typeform uses a neat, clean email format to re-engage users who haven't logged on in a while. By linking to the Template Gallery, they offer inspiration to excite users and get them back into the groove.

PAGE 2

...

Page 6: the best of€¦ · No matter your reason for sending an email to a customer or prospect, the copy should be timely, engaging, informative, exciting, and give the recipient a cle

ABANDONED

Dyson uses a friendly and helpful approach to cart abandonment. Without any pressure, they let customers know their cart items are saved and the promotional price is still available, but only for a limited time. Kudos to you, Dyson!

PAGE 2

...

Page 7: the best of€¦ · No matter your reason for sending an email to a customer or prospect, the copy should be timely, engaging, informative, exciting, and give the recipient a cle

ABANDONED

Dote adds a humorous twist to a common pain point of online retailers - abandoned carts. Want to reclaim some of those sales? Let users know their chosen items have feelings, too.

PAGE 2

Page 8: the best of€¦ · No matter your reason for sending an email to a customer or prospect, the copy should be timely, engaging, informative, exciting, and give the recipient a cle

FEEDBACK

Want to know what your customers are thinking? Just ask! This feedback request from Uber tells the user WHY they want their feedback and exactly how long it will take, which is important to busy users with no time to waste.

PAGE 2

Page 9: the best of€¦ · No matter your reason for sending an email to a customer or prospect, the copy should be timely, engaging, informative, exciting, and give the recipient a cle

FEEDBACK

Wirecutter poses specific questions before linking to their feedback survey. By letting users know it's anonymous and thanking them in advance, their response rates are boosted.

PAGE 2

Page 10: the best of€¦ · No matter your reason for sending an email to a customer or prospect, the copy should be timely, engaging, informative, exciting, and give the recipient a cle

BONUS-WE'RE SORRY

Sometimes you just need to say you're sorry. This Frambridge message offers an apology for an untimely email and then goes on to affirm their continued desire to serve the customer's needs.

PAGE 2

Page 11: the best of€¦ · No matter your reason for sending an email to a customer or prospect, the copy should be timely, engaging, informative, exciting, and give the recipient a cle

BONUS-CANCELLATION

When someone unsubscribes from BetaList's email list, they receive this great email. They ask for feedback and offer several options including getting only weekly emails and re-subscription in case the unsub was a mistake.

PAGE 2

Page 12: the best of€¦ · No matter your reason for sending an email to a customer or prospect, the copy should be timely, engaging, informative, exciting, and give the recipient a cle

PAGE 17

Using Keap or Infusionsoft?FuseDesk is THE Help Desk and Messaging Platform for

Keap and Infusionsoft.Visit our website Right Now to learn why:

www.FuseDesk.com

Email templates will help to set you on the right path with customer communications, but managing many email conversations with customers takes more than just an email inbox. A Help Desk and Messaging platform allows team members to delight customers via email, phone, live chat and SMS with zero room for conversations to get lost, ignored or forgotten. The right solution also adds a layer of accountability and metrics to gauge what's working and, more importantly, what's not working. To see how FuseDesk can improve your customer satisfaction, visit us at www.fusedesk.com