the best kind of people pleaser: ace your stakeholder ... · •casa •security event committee...

Hailey MasonThe Best Kind of People-Pleaser: Ace YourStakeholder Management

11/20/18

19 – 21 November 2018Novotel Twin Waters Resort

Sunshine Coast QLD

MANAGING DIRECTOR, SORTED EVENTS / PROJECT NiNEEVENT GROUP

HAILEY MASON

The Best Kind of People Pleaser:Ace your Stakeholder Management

WHAT’S THIS ALL ABOUT?

• Little about me

• Little about you

• What it means to be a master stakeholder

• Learning skills to get the best out of your stakeholders

• Break

• More skill development!

• Q&A

Pre-MorningWorkshops-HouseReel-HaileyMason.pptx


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ABOUT ME

Bloody Long Walk


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ABOUT ME

• I have a personal life• I have other things going on• I have an agenda• I need be addressed as an individual

What did you learn?

Speak to the individual not to their position within their company.


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• Work (please include years working in events or similar industry)

• Family

• Hobbies

Defining part of you…

What is the part of your personality that you thrive on and others sometimes like and sometimes don’t.

GO…!

ABOUT YOU

• Everyone has a personal life• Everyone has other things going on• Everyone has a different agenda• Everyone needs to be addressed as an

individual

What did you learn?

Understand how you come across to others.


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YOU ARE A STAKEHOLDER IN THIS WORKSHOP

Stakeholders are individuals and/or groups both inside and outside the organisation that have some

direct interest in the event and /or it’s planning,


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FIRST YEAR

2 – 5 YEARS

5 – 10 YEARS

10 YEARS +

MANAGING STAKEHOLDERS – EVENT EXPERIENCE

Hopefully… taking notes, listening, learning

The above PLUS getting involved. Can share valuable input at a more detailed level.

The above PLUS taking control of the meetings. Writing agendas and hosting the meetings.

The above PLUS providing guidance, experience and knowledge of …

Not all stakeholders will have the same experience but they can learn from you , and you from them, and that’s important in our industry.

FIS WORLD CHAMPIONSHIPS- 2003


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All stakeholders, regardless of the size of the role, contribute to the development, success

and implementation of an event concept.

RED BULL X-FIGHTERS- SYDNEY


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Who are the stakeholders?

NEEDS:

• To produce content globally, creating a brand that embodies a distinct lifestyle and audience.

• Content must include iconic locations and often – never done/seen before event executions.

• In turn increasing sales in Energy Drinks.

EVENT NEEDS:

• Budget

• Brand

• Vision

RED BULL – KEY STAKEHOLDER


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• Project Team

- Marketing/Event Sales

- Branding

- Comms (Inc Digital)

- On & Off Premise Sales

- Legal

- Sponsorship

INTERNAL

Who are they and what are their needs?

• Managing Director

• Global Head Office

• Red Bull Media House

• Staffing on event

• Volunteers

• Accounts

• Field Marketing

• Event Production Agency• Athletes/ Spectators• Sponsors• Media• Government (Local/State/Federal)• Blue Light Agencies• Transport / CASA• Residents• Venue

EXTERNAL

Who are they and what are their needs?

• Media Agencies• Advertising Agencies• Broadcast Countries


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COMMON FACTORS WITH ALL STAKEHOLDERS

• LISTEN

• COMMUNICATE

• ACTION

WELCOME TO…The NSW Department of Premier and Cabinet

Organisational Committee meeting


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• INTERNAL• Event Manager• Event Director / Company Director• Legal Team• PR team• Sales Team• Global HQ

• EXTERNAL• Government(Local / Federal)• Blue Light Emergency Services• Transport• Media• CASA• Security

Event Committee Meeting – RED BULL X-FIGHTERS

BACKGROUND

• Venue – Cockatoo Island, Sydney Harbour

• Federal Land

• Participants take off from local council

• 11,000 Spectators need to get to the Island over the space of 3hrs

• Bringing external soil onto heritage listed land

• Broadcast to 69 Countries live

ISSUES / CONCERNS FROM EACH STAKEHOLDER



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Stakeholder Management is about the individual.

GET INTO CHARACTER!


Holding page


11/20/18

TAKE A BREAK!See you at 11:15am

WELCOME BACK!The Best Kind of People Pleaser: Ace Your Stakeholder Management


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AUSTRALIAN EVENT AWARDS / SYMPOSIUM

GOALS

• The Awards’ focus is about ensuring continuity to have a thorough cross section engaging with the program and attending.• Keep the event national, all states and territories are engaged, • All facets or sectors of industry are engaged. • Strengthening and broadening stakeholder relationships rather than a straightforward

growth target. • Keep relevant to all sectors, and collaboration-focused.• Moving host destination every few years, to have an impact on attendance.


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STAKEHOLDER MANAGEMENT TEAM

- EPIC TEAM- Event Manager – Awards- Event Manager - Symposium- Marketing/Event Sales- Branding

INTERNAL MANAGEMENT TEAM

• Board• Judging Panel• Speakers

-Comms (Inc Digital)-Sales-Legal-Sponsorship


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Who are the External Stakeholders?

GOALS

• The Awards’ focus is about ensuring continuity to have a thorough cross section engaging with the program and attending.• Keep the event national, all states and territories are engaged, • All facets or sectors of industry are engaged. • Strengthening and broadening stakeholder relationships rather than a straightforward

growth target. • Keep relevant to all sectors, and collaboration-focused.• Moving host destination every few years, to have an impact on attendance.


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• Judges• Speakers• Nominees / Finalists• Media• Host Destination• Suppliers

EXTERNAL

Who are they and what are their needs?• Entertainment• Venue• Exhibitors• Awards Attendees• Event Attendees

ASK ME QUESTIONS!


11/20/18

19 – 21 November 2018Novotel Twin Waters Resort

Sunshine Coast QLD

[email protected] 509 085

@SortedEvents // @haileysortedeventswww.projectnineevents.com.au // www.sortedevents.com.au

HAILEY MASONMANAGING DIRECTOR, SORTED EVENTS / PROJECT NiNE

EVENT GROUP

http://www.projectnineevents.com.au/

http://www.sortedevents.com.au/

Post-MorningWorkshops-HouseReel-HaileyMason.pptx

the best kind of people pleaser: ace your stakeholder ... · •casa •security event committee...

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