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The Best Car Configurator on the Internet
François de Bodinat, CMO ZeroLight
“”
*Jalopnik - 2016
Trends
1re:Invent
2Challenge
3Next?
4
dealerships go digital the journey is online customers expect more
*McKinsey, reported in the Economist
5.0x
1.6x
dealership visits personalization digital stores
dealerships go digital the journey is online customers expect more
96%Conduct online
research
3/4 of journey Is online
14hrsresearching
75% (Global)
92% (China)
5%
25%
online search online car saleswillingness to buy online
18 websites
*JD Power, Analog Folk, Accenture, Financial Times
dealerships go digital the journey is online customers expect more
visualisation is a given …and yet, Auto UX is limitedexperience is key
Give your customers an Experience,
not just a Product.
“
”
*Inc.com, Auto News
dealerships go digital the journey is online customers expect more
Trends
1re:Invent
2Challenge
3Next?
4
static images limited views single background
limited configurations lights turned off no control
limited configurations
static images limited views single background
lights turned off no control
animated car freedom of views multiple backgrounds
lights turned on customer drivesall cars, all options
Multi Platform
IdeaPerceptibility
EnthusiasmInteraction
InvolvementSafety
satisfactionpurchase intent
15.18% 24.94% 16.22% 15.38% 7.27% 12.90% 8.43%5.84%
*All criteria improved in 3D compare to 2D (some up to 26%)
18,500 completed configurations in 3D
vs. 15,500 in 2D
66% more user interaction in 3D
than in 2D
significant upsell “potential” in 3D compare to 2D
*Measured over first 100 days on 1 car…
80 videos automatically in 24hrs
10x Cost Saving
Increase Time on Page
Trends
1re:Invent
2Challenge
3Next?
4
Low-Latency Plugin Free 5M Polygons Car
All Devices All Bandwidths Different Transports
Meeting Customer Demand
Minimizing Waste
&
Meeting Customer Demand
Minimizing Waste
&
Trends
1re:Invent
2Challenge
3Next?
4
BE EMPOWERED BY VISUALISATION
The Omnichannel Visualisation Platform for the Automotive Industry
AutomatedVR-AR Cloud Based
High QualityReal-Time 3D Omnichannel
BE EMPOWERED BY VISUALISATION
The Omnichannel Visualisation Platform for the Automotive Industry
from: Dealer Centric
to: Customer Centric