the benefits of good design
TRANSCRIPT
Mercer Hall & Patricia Russac
Educators & Co-Founders Of The American Society For Innovation Design In Education
theASIDEblog.blogspot.com [email protected]
@theASIDEblog
The Benefits Of Good Design
Simple Strategies For Creating Elegant And Effective Materials To Engage Students
Nassau Community College
The Department Of Reading And Basic EducationTuesday, May 5, 2015
All of the resources and links for today’s
session can be found at:
gooddesign.strikingly.com
© ASIDE 2015
Design taps into the visual cortex:66% of stimuli reaching the brain are visual
(Zaltman 1996)50% of the brain is devoted to processing
visual images (Bates & Cleese 2001)80% of learning is visually based (American
Optometric Assoc. 1991)Source: Sebastian Gutierrez, Introduction To Data Visualization, General Assembly, 2014
© ASIDE 2015
Design taps into the visual cortex:66% of stimuli reaching the brain are visual
(Zaltman 1996)50% of the brain is devoted to processing
visual images (Bates & Cleese 2001)80% of learning is visually based (American
Optometric Assoc. 1991)Source: Sebastian Gutierrez, Introduction To Data Visualization, General Assembly, 2014
© ASIDE 2015
Design taps into the visual cortex:66% of stimuli reaching the brain are visual
(Zaltman 1996)50% of the brain is devoted to processing
visual images (Bates & Cleese 2001)80% of learning is visually based (American
Optometric Assoc. 1991)Source: Sebastian Gutierrez, Introduction To Data Visualization, General Assembly, 2014
© ASIDE 2015
Design taps into the visual cortex:
• 66% of stimuli reaching the brain are visual (Zaltman 1996)
• 50% of the brain is devoted to processing visual images (Bates & Cleese 2001)
• 80% of learning is visually based (American Optometric Assoc. 1991)
• Source: Sebastian Gutierrez, Introduction To Data Visualization, General Assembly, 2014
© ASIDE 2015
Design taps into the visual cortex:
• 66% of stimuli reaching the brain are visual (Zaltman 1996)
• 50% of the brain is devoted to processing visual images (Bates & Cleese 2001)
• 80% of learning is visually based (American Optometric Assoc. 1991)
Source: Sebastian Gutierrez, Introduction To Data Visualization, General Assembly, 2014
© ASIDE 2015
Design taps into the visual cortex
66% of stimuli reaching the brain are visual (Zaltman 1996)
50% of the brain is devoted to processing visual images (Bates & Cleese 2001)
80% of learning is visually based (American Optometric Assoc. 1991)
Source: Sebastian Gutierrez, Introduction To Data Visualization, General Assembly, 2014
© ASIDE 2015
Design taps into the visual cortex
of stimuli reaching the brain are visual
(Zaltman 1996)
of the brain is devoted
to processing visual images
(Bates & Cleese 2001)
of learning is visually
based
(Amer. Optometric Assoc. 1991)
Source: Sebastian Gutierrez, Introduction To Data Visualization, General Assembly, 2014
66%
50%
80%
© ASIDE 2015
Design taps into the visual cortex:66% of stimuli reaching the brain are visual
(Zaltman 1996)50% of the brain is devoted to processing
visual images (Bates & Cleese 2001)80% of learning is visually based (American
Optometric Assoc. 1991)Source: Sebastian Gutierrez, Introduction To Data Visualization, General Assembly, 2014
© ASIDE 2015
Design helps internalize inputs & stimuli
© ASIDE 2015
Visual media bombard the modern eye
Sources: http://visual.ly/how-use-social-media-marketing https://medium.com/@Footrr/3-ways-to-communicate-online-for-free-
8cae78675568
© ASIDE 2015
Visuals increase the level of engagement
Source: SyneCore Tech, Jordan Bruhn, https://visual.ly/importance-visual-content
© ASIDE 2015
Layout creates meaning & relationships
Source: ASIDE 2014
© ASIDE 2015
The eye “reads” many types of “texts”
Source: ASIDE 2012
© ASIDE 2015
To communicate is to engage the student
Source: ASIDE 2012; Tommy McCall, https://www.youtube.com/watch?v=7ZvsZtUfQQs
© ASIDE 2015
Graphicacy deals with visual language
© ASIDE 2015
Does the use of visuals decrease over time?
Source: Tommy McCall, https://www.youtube.com/watch?v=7ZvsZtUfQQs
Level Of Education
Use
Of
Gra
ph
ics
Grade School College
Low
Hig
h
© ASIDE 2015
Exercise 1: Count the “7s” in the image below
Source: Column Five Media, The Value Of Visualization, https://vimeo.com/29684853
© ASIDE 2015
Exercise 1: Now try to count the “7s”
Source: Column Five Media, The Value Of Visualization, https://vimeo.com/29684853
© ASIDE 2015
Exercise 1: How about now?
Source: Column Five Media, The Value Of Visualization, https://vimeo.com/29684853
© ASIDE 2015
Exercise 1: Or now?
Source: Column Five Media, The Value Of Visualization, https://vimeo.com/29684853
© ASIDE 2015
Exercise 2: Do you like this table design?
Source: https://speakerdeck.com/cherdarchuk/clear-off-the-table
© ASIDE 2015
Exercise 2: Or do you prefer this table?
Source: https://speakerdeck.com/cherdarchuk/clear-off-the-table
© ASIDE 2015
Simple tools & techniques can aid understanding
Source: http://splitcomplementary.blogspot.com/2012/08/new-and-improved-elements-and.html
© ASIDE 2015
Essential questions for creating materials
✍ Prior knowledge required?✍ Frequency of usage?
Purpose
Audience
Format
Source: Sebastian Gutierrez, Introduction To Data Visualization, General Assembly, 2014
✍ Overall goal of the material?✍ Desired takeaways?
✍ Print or electronic?✍ Color or B&W?✍ Guided or unguided?
© ASIDE 2015
Design Tip #1 - Emphasis
Source: Canva, “Quick Tips For Great Design,” https://designschool.canva.com/wp-content/uploads/sites/2/2014/10/Tips-and-Tricks-for-Great-Design.pdf
© ASIDE 2015
Design Tip #2 - Typography
Source: Canva, “Quick Tips For Great Design,” https://designschool.canva.com/wp-content/uploads/sites/2/2014/10/Tips-and-Tricks-for-Great-Design.pdf
© ASIDE 2015
Design Tip #3 - Hue
Source: Canva, “Quick Tips For Great Design,” https://designschool.canva.com/wp-content/uploads/sites/2/2014/10/Tips-and-Tricks-for-Great-Design.pdf
© ASIDE 2015
Design Tip #4 - Layout
Source: Canva, “Quick Tips For Great Design,” https://designschool.canva.com/wp-content/uploads/sites/2/2014/10/Tips-and-Tricks-for-Great-Design.pdf
© ASIDE 2015
Design Tip #5 - Balance
Source: Canva, “Quick Tips For Great Design,” https://designschool.canva.com/wp-content/uploads/sites/2/2014/10/Tips-and-Tricks-for-Great-Design.pdf
© ASIDE 2015
Example: This infographic captures all 5 tips
Source: http://file.designdb.com/editor/53/30867220120430130513.jpg
© ASIDE 2015
In practice - Linear vs. visual
© ASIDE 2015
In practice - Linear vs. visual
© ASIDE 2015
When creating handouts, allow room to breathe
Source: Jason Cranford Teague, http://www.edutopia.org/blog-design-101-typography-tips-jason-cranford-teagueGraphic Designers Of Canada, https://www.gdc.net/article/2014/11/14/2920
© ASIDE 2015
Handout example: Teaching materials
© ASIDE 2015
Handout example: Student outlines
© ASIDE 2015
Handout example: Writing template
© ASIDE 2015
Handout example: Text emphasis
© ASIDE 2015
Handout example: Columns
Source: NCC
Thank You!