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THE BEAUTY AND PERSONAL CARE MARKET: GLOBAL AND REGIONAL OVERVIEW AMNA ABBAS
RESEARCH ANALYST - BEAUTY AND FASHION VERTICAL
15 MAY 2017
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Research coverage
ABOUT EUROMONITOR INTERNATIONAL
New Countries for Middle East : Iraq, Jordan, Kuwait, Lebanon & Oman
GLOBAL OVERVIEW
REGIONAL OVERVIEW
TRENDS AND OUTLOOK
KEY TAKEAWAYS
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0
20,000
40,000
60,000
80,000
100,000
120,000
Skin Care Hair Care ColourCosmetics
Men'sGrooming
Fragrances Oral Care Bath &Shower
Deodorants Baby andChild
Total Value Sales by Category in 2016
2016 % CAGR 2016 - 2021
Beauty & Personal Category Split, Global
GLOBAL OVERVIEW
Total global value for overall beauty in 2016: $444bn
Mark
et
Siz
e U
S$ M
illio
n
CA
GR
2016 - 2
021
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% R
eta
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alu
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row
th
Global Beauty and Personal Care / Premium / Mass Growth
7
6
5
4
3
2010-2011 2011-2012
Total Beauty and Personal Care
2012-2013 2013-2014
Premium Beauty and Personal Care
2014-2015 2015-2016
Mass Beauty and Personal Care
Premium Beauty Consolidates As Industry’s Growth Engine
20bn US$ of extra value to come
from premium beauty by 2021
54% Of total premium beauty revenues by
2021 to be generated by US and China
Premium Beauty and Personal Care
Total Beauty and Personal Care
Mass Beauty and Personal Care
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Global Outlook, 2016
GLOBAL OVERVIEW
USD$ 93 Billion
USD$ 114 Billion
USD$ 141 Billion
USD$ 30 Billion
Regions:
9%
5%
4%
4%
Asia Pacific
North America
Latin America
Middle East & North Africa
Europe
Australasia
Year on Year Growth (%) - 2015 - 2016) Market size
USD$ 59 Billion
9%
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MENA REGION POTENTIAL: Beauty and Personal Care Forecasts
by Regional Countries 2016-2021
REGIONAL OVERVIEW
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-4
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5
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-6
-4
-2
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1,000
2,000
3,000
4,000
5,000
6,000
7,000
SaudiArabia
Iran UnitedArab
Emirates
Egypt Morocco Kuwait Iraq Oman Tunisia Lebanon Jordan
2016 2021 % CAGR 2016-2021 for Total BPC
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S$ M
illio
n
CA
GR
2016 - 2
021
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9 REGIONAL OVERVIEW
Beauty & Personal Care Category SPLIT, MEA
0
1,000
2,000
3,000
4,000
5,000
6,000
7,000
2016
2021
Mark
et
Siz
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S$ M
illio
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AG
R 2
016 - 2
021
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0 40 80 120
Harry's
Seeyoung
NYX
Rodan + Fields
Too Faced
Dollar Shave Club
One Leaf
IT Cosmetics
The History of Whoo
Innisfree
Honest
E.L.F.
Beautrio
Wardah
Urban Decay
Vult
Fogg
Fast Growing Brands 2015-16
REGIONAL OVERVIEW
Beauty Industry Growth Drives Reflect A More Diverse Landscape
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The #NYXCOSMETICS community
Too Faced is a serious makeup brand who knows how to have fun!
Feminine, a little dangerous and a lot of fun, Urban Decay
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Evolving Consumer Lifestyle Influence Regional Beauty Trends
TRENDS AND OUTLOOK
Natural Ingredients
Smaller Pack Sizes
Premiumization
Private Label Opportunities
Desire for Green Health is the New
Wealth
Social Media Exposure
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Ingredients Matter
Natural Organic Gluten-
free Vegan
Dr. Hauschka
The Body Shop
Image source from brands’ respective websites
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LUSH RO’SRGAN BODY CONDITIONER
CORINE DE FARME
HALAL ?
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Bringing the Right Mix of Brands in the Market
TRENDS AND OUTLOOK
Source: Screenshot of sephora.ae
While heritage brands such as Chanel and Dior continue to remain popular, younger brands such as Kiko Milano, Anastasia Beverly Hills, Essence, Nars, Sephora branded cosmetics are growing fast as the young and aspirational consumers relate to them easily nowadays.
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Introducing the Industry Forecast Model: Beauty and Personal Care Industry Forecast
TRENDS AND OUTLOOK
17,156
19,518
18,665
15,970 7%
22%
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The Middle East and Africa still keeps solid growth rate globally, overall category growth is promising compared to historic period.
Growth is driven by young and aspirational population who
want to invest in grooming, looking beautiful and maintaining their health in the process
Demand on ethical, natural, cultural demand product
development for international and local players Multi category integration offers opportunities The rise of beauty influences is boosted by social media
exposure that acts as a positive word of mouth and effective marketing tool
KEY TAKEAWAYS
KEY TAKEAWAYS
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THANK YOU FOR LISTENING Amna Abbas
Research Analyst, Beauty & Fashion
Tel: +971 4 372 4363