Industrial Biosciences

Lipid damage

Diffusion

Tight junctions

Cell defense and detox

Protein damage

DNA damage

UV

Free radicals ROS

Oxidative stress

Cell defense activation

Skin barrier alteration

Environmental pollution GENENCARE® OSMS PRO

1. Clean 2. Protect 3. Repair 4. Strengthen

Benefits

Relatedclaims

Relatedcategories

Remove dust, dirt, impurities

Establish barrier against pollution, external aggressions, shield from polluted air, UV, dust, etc.

Repair the harm or hurt to the skin brought by pollution, like to recover the energy.

Reinforce skin’s defense system, strengthening skin barrier, or improve self-recovery / self-moisturizing of skin.

Cleansing, oil-control, anti-acne, anti-dullness / yellowish

Anti-UV, whitening Moisturizing, whitening, detoxifying, anti-dullness/ yellowish, even skin tone

Moisturizing, anti-aging, nourishing.

Facial cleanser UV-block

Make-up remover BB/CC cream

Cleaning device Primer, foundation

Sleeping mask

Treatment lotion

Mist/spray

Serum

Booster

Ampoules

Pollution damagesmy skin.

I would like to know more about how anti-pollution products work.

I would like to learn more about how to protect myself from pollution.

I am interested in using anti-pollution products throughout the day (eg mists, sticks etc.).

I am interested in an all-in-one product to protect me from different types of pollution.

I know more about the ingredients that can protect me from pollution than I did a year ago.

All Male Female

I would like to know more about how to protect myself from blue light.

Dull complexion

Early signs ofwrinkles/lines

Dark spots,pigmentation,acne marks

30

25 24

All Male Female

32

27

37

16-24 25-34 35-44 45-54 55-64 65+

Agree Neutral Disagree

4

2224

8

67

12

34

54

19

35

46

26

29

46

17

30

53

2016 2017

5.3% 6.7%

29

24

3474

6559

5963 61

65 6255

68

76 77 75

47 46 48

62 6063

30 3029

Anti-pollutionBeauty

Four approaches to anti-pollution

Types of pollution

Anti-pollution beauty is for everyone

Number of skincareproducts withanti-pollution claims:

Indoor pollution Outdoor pollution

Consumers around the world are becoming highly concer-ned about the impact of pollution, and are more aware of the di�erent kinds of pollutants that they face on a daily basis.

Advances in technology are now allowingproducts to link anti-pollution claims to skin conditions, such as premature ageing. Beauty brands are in turn responding to this consumer need by launching new anti-pollutionpropositions or reworking the claims on existing products to make it clear that their protection extends to various types of pollution.

Personal CareIndustrial Biosciences

Plant spores Dust Tobacco smoke Vehicle exhaust Factory emissions

Tobacco smokeBlack carbon

Currently, anti-pollution products can takeseveral approaches to maintaining skin health.

Women’s belief in anti-pollution skincare rises with age in the UK. Even so, over 50% of 16-24-year olds believe it is necessary to protect the skin from pollution.

Base: 1006 female internet users aged 16+Source: Lightspeed/Mintel

Base: 3000 Chinese internet users aged 20-49Source: QQ Survey/Mintel

Source: Mintel/DuPont

Effects of pollution on skin:

Premature skin ageing

Uneven skin tone

Dull skinSkin inflammation

Sensitiveskin

A high percentage of Chinese consumers describe their current skin condition with dull complexion, early ageing and dark spots. Brands can link skin vitality and health to anti-pollution benefits.

Which of the following can describe your current skin condition?”

United KingdomChina

A global concern: according to the WHO, even cities like Amsterdam regularly record PM2.5 levels 60% over the safe level, while in Shanghai they are 5.4 times higher.

Base: 1000 internet users aged 16+Source: Lightspeed/Mintel

Young consumers are the most aware of the dangers of pollution (77%) and the most keen to know how to protect themselves (83%).

Interest in anti-pollution products.

France

Source: Mintel/DuPont

GENENCARE® OSMS PRO: The next protection

Discover the next level of protection for environmental pollution. GENENCARE® OSMS PRO is a unique combination of pure osmolytes and amino acids which help the skin by:

• Protecting against oxidative stress • Contributing to skin detoxification • Improving the skin barrier function

Osmolytes are molecules with the ability to manage water balance in cells. As a pure osmolyte complex, GENENCARE® OSMS PRO helps the skin to maintain its natural equilibrium. All-natural and easy to formulate, it is a perfect fit with today’s pollution protection product categories, such as ‘Protect’ and ‘Strengthen’.

For study results, formulations and more information please visit: bioscience.dupont.com/personalcare

DuPont™, the DuPont Oval Logo, and all trademarks and service marks denoted with ™, SM or ® are owned by affiliates of DuPont de Nemours, Inc. unless otherwise noted. © 2019 DuPont.

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