the basics of typography
DESCRIPTION
A brief introduction to the rules of Typography and what makes it important.TRANSCRIPT
TYPOGRAPHYan introduction to the basics
BY CAROLYN LAZAROVICI
Serifs – noun – (ser-if) A small line attached to the end of a stroke in a letter or symbol.
Types of serifs:! Gothic, Transitional, Bracketed, Tuscan, Glyphic, Wedge, Slab, Cursive, Oldstyle, Hairline, Sans-serif (without serifs).
The process of adjusting the spacing between characters in a proportional font, usually to achieve a visually pleasing result. Kerning vs Tracking
Kerning Adjusts the space between individual letter forms. Tracking Adjusts spacing uniformly over a range of characters
Kerning
Refers to the distance between the baselines of successive lines of type. The term leading originated in the days of hand typesetting, when thin strips of lead were inserted into the forms to increase the vertical distance between lines of type. The term is still used in modern page layout software such "as QuarkXPress and Adobe InDesign.
LEADINGis important too
Aa vs < >
AaPrint safe fonts
are most fonts available to a user. Any typeface can print properly at whatever size the designer sets for the project.
Web safe fonts are those fonts likely to be present on a wide range of computer systems, and are
used by web content authors to increase the chance that content will be displayed in
their chosen font.
vs < >
HAND LETTERINGand why it is not the same as typography
Typography is essentially the study of how letterforms interact on a surface, directly relating to how the type will "be set when it eventually goes to press.
Typography is actually a subset of lettering, because it is the study of letters applied to typefaces.
Typography is essentially the study of how letterforms interact on a surface, directly relating to how the type will "be set when it eventually goes to press.
Typography is actually a subset of lettering, because it is the study of letters applied to typefaces.
Lettering can be simply defined as “the art of drawing letters”. Often lettering is hand-drawn, with pens, graphite "or brushes, although some people start their work directly "in Adobe Illustrator.
Engraving and similar arts are related to lettering.
FINAL NOTEShere are some important rules to know
1 2 3 4 5
6 7 8 9 10
Know your font families
Combine a sans-serif font with a serif font
Combine a serif font with
a san-serif
Combining two similar fonts is "
not cool
Contrast is the key
Stick to two fonts. Only go for three if you must
Don't mix different moods
Combine fonts of complimentary moods and of
similar time eras
Use different weights of fonts in the same family
Please avoid the following fonts:
Comic sans, Papyrus, Curlz, Viner, Kristen, and
ornamental fonts.
THE TEN COMMANDMENTS