typography basics by: ashley poffenroth. ascender the part of a letter that extends above the body
DESCRIPTION
DESCENDER The part of a letter that drops below the body.TRANSCRIPT
TYPOGRAPHY BASICS
BY: ASHLEY POFFENROTH
ASCENDER• The part of a letter that extends above the body.
DESCENDER• The part of a letter that drops below the body.
COUNTER• The empty spaces in letters.
BASELINE• The line that the text rests on. It can be shown, or imaginary.
X-HEIGHT• The height of a lowercase “x”. Fonts with tall x-heights look bigger.
CAP HEIGHT• Cap height is the height of an uppercase letter above the baseline.
SERIF/ SANS SERIF• Arial is a Sans Serif font. It
is easier to read on a screen.
• Times New Roman is a Serif font. It is easier to read when it is printed.
CURLZ MT- WHY I LOVE IT <3• I think that Curlz MT is a cool font because the curls and curves in the font
make it look fun and interesting. I have part of a saying by Dr. Seuss on my bedroom wall in this font.
COMIC SANS MS- WHY I LOVE IT <3• Comic Sans MS is a cool font because the style makes it look like it has
actually been written, and less like a plain computer type. The other part of the quote on my bedroom wall is in this font.
KRISTEN ITC- WHY I LOVE IT <3• Kristen ITC is a cool font because it also looks more like a written font and less
like a plain computer text. I find it interesting because it is unique, yet simple and easy to read at the same time.
JOKERMAN- WHY I HATE IT -_-• I don’t like this font because it is distracting and not very simple to read. I also
don’t like it because the edges seem sharp and rough, and it isn’t very appealing to the eye.
TIMES NEW ROMAN- WHY I HATE IT -_-
• I don’t like Times New Roman because it looks old fashioned, but somehow it is still acceptable as a basic font today, which bugs me. The edges on this are also sharp, which I don’t like, and I find it distracting to read.
CAMBRIA- WHY I HATE IT -_-
• Cambria is like Times New Roman, but a little smoother, so I don’t dislike it as much. I still don’t like the rough edges though, and the way that it looks like an old font.
COOL USE OF A GRAFFITI FONT• I think this is a cool use of the graffiti
font because it makes it look like real graffiti on a brick wall. The photoshop techniques that are used also make the image look cool because it brings the texture of the brick wall through the text.
COOL USE OF A ROPE FONT• The use of the rope font on the
Wrangler’s logo adds more of a country feel to the design. I think it looks cool in this case because it makes it look like the design is carved into the letter.
COOL USE OF A HANDWRITING FONT• I think that the use of the
handwriting font on the Coca-Cola logo is cool because it is unique and gives the drink more of a sophisticated feel.