The Ballerina’s Guide to

Marketing

Ballerinas use gravity and physics to remain graceful while performing

difficult moves

Your marketing should use natural forces to achieve results.

1. Use ComparisonsSet up a more expensive example next

to your more reasonable option

2. Expensive = GoodEmphasize quality with price

3. Use Reciprocity:Give and people will feel obligated to

give back

4. Socially Prove Yourself

5. Feign ScarcityNo one wants a product that is in

unlimited supply